NEW YORK, June 27 /PRNewswire/ -- MTV Networks (MTVN), a unit of Viacom
(NYSE: VIA and VIA.B), today announced it entered into a contract with IAG
Research (IAG), the TV ad effectiveness ratings company, who will license
its full suite of network data products for MTV and VH1. IAG's syndicated
service measures consumers' engagement with TV programs, advertising and
product placement.
"With IAG's engagement research, we're now able to get our marketing
partners closer to the true R.O.I. on their television ad spend than ever
before, with more information, more data points and more accountability for
MTV and VH1," said Hank Close, President, U.S. Ad Sales, MTVN. "Our ability
to deliver dynamic insertion through our Visible World agreement, and our
ability to measure engagement levels through IAG will make our efforts to
re- create the commercial experience a winning proposition for clients."
IAG measures actual viewer response to ads and product placements, in-
program, every night as they air. The company's program engagement service
covers every TV program, every night over several of the leading television
networks. IAG currently measures MTV and will begin measuring VH1 in fall
2007.
"MTVN's partnership with IAG provides a terrific opportunity for us to
shape the dialogue around the delivery of engagement level data to
advertisers," said Colleen Fahey Rush, Executive Vice President, Research,
MTVN. "Our devotion to the consumer drives us to understand and measure
audiences in every possible way, and subscribing to IAG's program
engagement service was a logical addition for us."
"We are really pleased that MTV Networks has selected IAG to measure
viewer response to their programs, advertisements, and product placements,"
said Rachel Mueller-Lust, Executive Vice President, Networks of IAG
Research. "We look forward to working closely with the MTVN team as they
integrate IAG data into their sales process with advertisers."
The announcement marked the second partnership MTVN initiated in the
past two weeks to empower marketers to connect with its highly targeted
audiences. Last week, MTVN announced that it is partnering with Visible
World, the leading video advertising technology and services company, to
give advertisers the ability to dynamically customize and target video ads
in real-time across MTVN's premier U.S.-based TV channels and websites,
including the MTV, MTV2, VH1, CMT, Spike TV, COMEDY CENTRAL, TV Land,
Nickelodeon and Nick At Nite brands.
About MTV Networks and Viacom
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 137 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
230 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
Viacom is a leading global entertainment content company, with
prominent and respected brands. Engaging its audiences through television,
motion pictures and digital platforms, Viacom seeks to reach its audiences
however they consume content. Viacom's leading brands include the
multiplatform properties of MTV Networks, including MTV: Music Television,
VH1, CMT: Country Music Television, Logo, Nickelodeon, Nick at Nite, COMEDY
CENTRAL, Spike TV, TV Land, and more than 130 networks around the world, as
well as digital assets such as MTV.com, comedycentral.com, VSPOT,
TurboNick, Neopets, Xfire and iFilm; BET Networks; Paramount Pictures;
DreamWorks; and Famous Music. More information about Viacom and its
businesses is available at http://www.viacom.com.
About IAG Research
IAG Research measures the effectiveness of television advertising,
product placement as well as viewer engagement with TV. IAG Research's
suite of measurement products are used by such industry leaders as American
Express, Toyota, General Motors, Procter & Gamble, Verizon Wireless,
Johnson & Johnson, Home Depot, VISA, Merck & Co., Paramount Pictures and
major networks such as ABC, CBS, NBC, FOX, ESPN, and TNT/TBS. For more
information, please visit: http://www.iagr.net
SOURCE MTV Networks
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Related links:
http://www.mtv.com
http://www.viacom.com http://www.iagr.net
CONTACT:
David Bittler of MTVN, +1-212-846-5263, or
david.bittler@mtvstaff.com; or Kelly Finamore of IAG,
+1-201-460-2849, or kfinamore@mww.com
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