ANN ARBOR, Mich., June 28 /PRNewswire/ -- InterFirst Wholesale Mortgage
Lending, a division of ABN AMRO Mortgage Group, Inc., and one of the nation's
top wholesale lenders, recently launched SatisfactionFirst. SatisfactionFirst
is a strategic, innovative customer relationship management tool powered by
the expertise of Ann Arbor, Mich. based international consulting firm CFI
Group, Inc.
SatisfactionFirst is an unprecedented, customer-based research initiative
that will determine mortgage broker satisfaction with InterFirst's products,
pricing and business practices. An Internet-based survey that can be
completed in less than 20 minutes, SatisfactionFirst asks mortgage brokers to
gauge their satisfaction using the same methodology employed by the widely
followed American Customer Satisfaction Index (ACSI). The ACSI, which
utilizes licensed CFI Group technology, is managed through the University of
Michigan Business School.
CFI Group will survey mortgage brokers quarterly and provide survey
analyses to InterFirst three to four weeks after the completion of each
survey. InterFirst will use the feedback it obtains from SatisfactionFirst to
develop strategic initiatives that meet the needs of its customers.
"InterFirst has always challenged itself to be the leader in wholesale
mortgage lending; the industry's technology, innovation and sales leader,"
said William A. Newman, president of InterFirst. "SatisfactionFirst
reinforces InterFirst's leadership position by using CFI Group's technology
and expertise to gather feedback on the specific needs of the broker
community, enabling InterFirst to respond effectively to those needs.
SatisfactionFirst represents InterFirst's leadership in action and its
commitment to the success of its mortgage broker partners."
"Using its patented measurement system, CFI Group first will survey
InterFirst's brokers to gauge their satisfaction, then provide timely customer
feedback, and specific action planning guidance to InterFirst," said Clayton
Wilhite, managing partner, CFI Group. "Perhaps most importantly, CFI Group's
rigorous methodology enables its clients to link improvements in customer
satisfaction to improvements in the bottom line."
About InterFirst Wholesale Mortgage Lending
Headquartered in Ann Arbor, Michigan, InterFirst Wholesale Mortgage
Lending is consistently one of the nation's top wholesale and correspondent
lenders. From its inception, InterFirst has created and maintained its
position as an innovative market leader by responding to the needs of its
customers with personalized service, training, and marketing support.
InterFirst Wholesale Mortgage Lending is a division of ABN AMRO Mortgage
Group, Inc.
About ABN AMRO Mortgage Group, Inc.
ABN AMRO Mortgage Group is one of the largest loan originators and loan
servicers in the United States. ABN AMRO Mortgage Group produces mortgage
loans and provides related services through its various divisions. ABN AMRO
Mortgage Group has approximately 3,000 employees located throughout the United
States.
About ABN AMRO
ABN AMRO is a prominent international bank, its origins going back to
1824. ABN AMRO ranks 11th in Europe and 23rd in the world based on tier 1
capital, with over 3,000 branches in more than 60 countries, a staff of over
110,000 people, and total assets of EUR 560.4 billion (as of December 31,
2003). ABN AMRO is listed on the Euronext, London and New York stock
exchanges.
About CFI Group North America, LLC
CFI Group's worldwide consulting practice leverages the company's Customer
Asset Management (CAM) measurement system to identify product and service
quality improvements that provide the greatest return on investment for its
clients. CAM links customer and employee experiences to operational metrics
and financial outcomes, resulting in highly informed decisions about strategic
and tactical actions and related resource allocations. CFI Group's innovative
methodology serves as the analytical engine for the American Customer
Satisfaction Index (ACSI), an economic indicator that directly measures U.S.
consumer satisfaction, surveying over 70,000 individuals annually. Combined
with CFI Group's consulting capabilities, the ACSI provides valuable
benchmarking opportunities for CFI Group clients. Headquartered in Ann Arbor
Michigan, CFI Group has 13 offices worldwide. More information on CFI Group
can be found at http://www.cfigroup.com .
SOURCE InterFirst Wholesale Mortgage Lending
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Related links:
http://www.abnamro.com
http://www.cfigroup.com
CONTACT:
Jennifer Cornell of Eiler Communications,
+1-734-761-3399, or Jenn@EilerPR.com , for InterFirst Wholesale
Mortgage Lending
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