PITTSBURGH, June 29, 2000 -- The H. J. Heinz Company (NYSE: HNZ) today
announced the relaunch of its corporate Web site, Heinz.com, following an
extensive "make-over" to give the site a more lively, consumer-oriented
format.
Heinz originally went online two years ago with a Web site tailored to
investors and industry analysts. It provided easy access to key financial
information, such as current NYSE stock quotes (20-minute delay), corporate
news releases, a news archive, the most recent annual report, quarterly
reports and SEC filings. While continuing to provide this content, the new
"Heinz.com" site features expanded content within an interactive graphic
presentation that appeals to a broader consumer audience.
"The new Heinz Web site is designed to be an exciting window to our many
leading brands and a more entertaining, direct link to our consumers," said
William R. Johnson, Heinz President and CEO.
Visitors to the revamped Heinz Web site will enjoy a wide array of
information and interactivity, including:
-- Access to a variety of Heinz brands online;
-- Current Heinz promotions;
-- Access to favorite merchandise from Heinz and StarKist and products
from Heinz UK;
-- The Heinz Hitch schedule; and
-- Heinz's Kosher tradition.
A new feature of special interest to consumers is a Heinz international
"recipe box," from which visitors can derive tasty, cosmopolitan and
innovative uses for Heinz products for every eating occasion.
The enhanced Heinz Web site is also a useful resource for general company
information, such as:
-- Heinz history and milestones;
-- Employee anecdotes and information;
-- Heinz Foundation information;
-- Career information; and
-- Frequently asked questions.
Additionally, the Heinz site will have hyperlinks to other affiliate and
brand sites, and visitors will be able to sign up for financial e-mail alerts
on breaking Heinz news.
"The Internet is transforming every aspect of the way we do business," Mr.
Johnson concluded. "The new Heinz Web site will help us leverage the power of
this new technology so that we may engage consumers, shareholders and other
stakeholders in a more lively dialogue that will help generate accelerated
growth for our brands around the world."
ABOUT HEINZ: With sales over US$9 billion, H. J. Heinz Company is one of
the world's leading marketers of branded foods to supermarkets and away-from-
home eating establishments. Its 50 companies operate in some 200 countries,
offering more than 57 hundred varieties. Among the company's famous brands
are Heinz, StarKist, Ore-Ida, 9-Lives, Weight Watchers, Wattie's, Plasmon,
Farley's, Smart Ones, The Budget Gourmet, Linda McCartney, San Marco, Go
Ahead!, Bagel Bites, John West, Petit Navire, Boston Market, Skippy, Kibbles
'n Bits, Pounce, Wagwells, Nature's Recipe, Orlando, ABC, Olivine and
Pudliszki. Information on Heinz is available at http://www.heinz.com.
SOURCE H. J. Heinz Company
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Related links:
http://www.heinz.com
Company News On-Call:
http://www.prnewswire.com/comp/575757.html or fax,
800-758-5804, ext. 575757
CONTACT:
MEDIA: Ted Smyth, SVP-Corp. & Govt. Affairs,
412-456-5780; or Debbie Foster, Director-Corp. Comm.,
412-456-5778; or Jack Kennedy, GM-Strategic Comm., 412-456-5923;
or INVESTORS: Jack Runkel, VP-Investor Relations, 412-456-6034,
all of Heinz
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