MIAMI, June 29 /PRNewswire/ -- What's that tingle? Is Doc Ock attacking or
is Mary Jane in trouble? It's your spidey sense saying you have a chance to
win exciting prizes in the Spidey Sense Game at BURGER KING(R) restaurants
this summer in connection with the action-packed blockbuster Spider-Man 2,
opening June 30, 2004 from Sony Pictures. From June 28, 2004 to August 8,
2004, Guests can use their "Spidey Sense" to select and scratch off one of two
rub-off spots on a game piece for a chance to win prizes including Sony
electronics, a million dollars in cash, tasty BURGER KING(R) food items and a
three-car prize package of SATURN(R) cars. Every game piece can be a winner in
this first-of-its-kind promotion from Burger King Corporation.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
Burger King Corporation has also partnered with the Dr Pepper Company for
a game cross-promotion that gives restaurant guests the chance to win Dr
Pepper 2-liter bottles. Consumers purchasing Dr Pepper products at retail
locations could win BURGER KING(R) food products with in-package prizes.
"Part of the intrigue of this popular hero is his uncanny ability to sense
when something is about to happen," said Russ Klein, chief marketing officer,
Burger King Corporation. "To add to the excitement of this highly anticipated
film, guests can have it their way and use their intuitive Spidey Sense to
choose the winning web and reveal if they win one of the many great prizes."
Put Your Spidey Sense to the Test
Each game piece -- available on medium-, large- or king-sized fries and
large- (32 oz.) or king-sized soft drinks -- feature a peel-off image of
Spider-Man's mask, and underneath it are two rub-off spots in the shape of
webs. Guests must use their "Spidey Sense" to select and scratch off one rub-
off spot to see if they are an instant winner. Every game piece has a prize;
you choose the winning web. The game card is void if both spots are rubbed
off.
Each size of value meal includes increasingly more chances to win. The
medium, large and king size value meals respectively offer one, two or three
chances to become an instant winner. Purchase is not necessary to play, and
guests can visit their local BURGER KING(R) restaurants or
http://www.burgerking.com for complete rules.
Webbed-wonderful prizes
Burger King Corporation, Sony Pictures and many other partners have
gathered an unmatched collection of prizes that would make any web-slinger
proud. Prizes also include:
-- $100,000 SonyStyle.com Shopping Spree
-- Trip for 4 to Universal Orlando Resort
-- LEGO Lifesize Spider-Man Models
-- Piaggio Scooters
-- Spider-Man Games and DVDs
Spin Your Web to Dr Pepper
Beyond the fun of the Spidey Sense Game, Burger King Corporation has
joined with the Dr. Pepper Company to bring individuals a chance to win great-
tasting BURGER KING(R) food and refreshing Dr Pepper. Restaurant guests who
successfully tap into their spidey sense could win a free 2-liter bottle of Dr
Pepper from participating retailers. In a separate promotion, The Dr Pepper
Company is offering free BURGER KING(R) food prizes in retail packages. Dr
Pepper 2-liter bottles, 12-packs and 24-packs will also include coupons for $1
off a large Original WHOPPER(R) value meal or $.50 off any breakfast value
meal.
A Wide Web of Promotion
New Spider-Man-themed packaging and comprehensive in-restaurant
merchandising developed by Wunderman will support the Spidey Sense game. Radio
and television advertising developed with Crispin Porter + Bogusky and online
advertising developed with VML will also highlight the exciting game and
prizes. Guests can also visit a micro-site at http://www.burgerking.com to
learn more and play the Spider-Man 2 Word Web online game.
For the Whole Spider Family
The Spidey Sense Game is part of Burger King Corporation's all-family
promotion celebrating the web-slinging fun of Spider-Man 2. Kids can enjoy a
collection of "Spider-Active" toys -- also announced today. The toys will be
featured in kids advertising developed with Campbell Mithun. The toys, which
range from a Spidey glider to a web ball to a water squirter and beyond are
the first kids meal premiums ever produced by Burger King Corporation that are
designed to encourage outdoor fun and activity. One toy is available with the
purchase of each BURGER KING(R) kids meal at participating restaurants while
supplies last.
About Spider-Man 2
In Columbia Pictures' Spider-Man(R) 2, two years have passed since Peter
Parker (Tobey Maguire) walked away from his longtime love Mary Jane Watson
(Kirsten Dunst) and decided to take the road to responsibility as Spider-Man.
Peter must face new challenges as he struggles to cope with "the gift and the
curse" of his powers while balancing his dual identities as the elusive
superhero Spider-Man and life as a college student. The relationships Peter
holds most dear are now in danger of unraveling as he clashes with the
powerful, multi-tentacled villain "Doc Ock" (Alfred Molina).
Spider-Man(R) 2 reunites the cast and filmmakers from the first adventure,
including Tobey Maguire, Kirsten Dunst, James Franco, Rosemary Harris and J.K.
Simmons, under the leadership of director Sam Raimi and producers Laura Ziskin
and Marvel's Avi Arad. Joining the ensemble cast are Alfred Molina as Dr. Otto
Octavius ("Doc Ock"), Daniel Gillies as John Jameson, Vanessa Ferlito as
Louise, Dylan Baker as Dr. Curt Connors and Donna Murphy as Rosalie Octavius.
Columbia Pictures Presents A Marvel Enterprises/Laura Ziskin Production
Spider-Man(R) 2 starring Tobey Maguire, Kirsten Dunst, James Franco, Alfred
Molina, Rosemary Harris, Donna Murphy and J.K. Simmons. The film is directed
by Sam Raimi (Spider-Man, The Evil Dead). The screenplay is by two-time
Oscar(R) winner Alvin Sargent (Ordinary People, Unfaithful), based on the
Marvel Comic Book by Stan Lee and Steve Ditko. The screen story is by Alfred
Gough & Miles Millar and Pulitzer-Prize winning author Michael Chabon. The
producers are Laura Ziskin (Spider-Man, Pretty Woman) and Avi Arad (X-Men,
Daredevil).
About Burger King Corporation
Our vision: We proudly serve the best burgers in the business, plus a
variety of real, authentic foods ... all freshly prepared ... just the way you
want it.
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 60 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
About Sony Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a
Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a
subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based
Sony Corporation. SPE's global operations encompass motion picture production
and distribution; television production and distribution; digital content
creation and distribution; worldwide channel investments; home entertainment
acquisition and distribution; operation of studio facilities; development of
new entertainment products, services and technologies; and distribution of
filmed entertainment in 67 countries. Sony Pictures Entertainment can be found
on the World Wide Web at http://www.sonypictures.com.
About Dr Pepper
Plano, Texas-based Dr Pepper/Seven Up, Inc. is the largest beverage
division of London-based beverage and confectionery firm Cadbury Schweppes plc
(NYSE: CSG). Dr Pepper/Seven Up, Inc. is the largest producer of non-cola
soft drinks in North America, with about 16 percent of the carbonated soft
drink market. The company's leading brands include Dr Pepper, 7 UP, Sunkist,
A&W Root Beer, Canada Dry, Squirt, Hawaiian Punch and Schweppes, as well as
the RC Cola and Slush Puppie brands.
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
http://www.sonypictures.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Laina Kawass, Burger King Corporation,
+1-305-378-7277, or lkawass@whopper.com
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