MIAMI, June 29 /PRNewswire/ -- Burger King Corporation today announced the
availability of eight kids meal toys designed to help kids have a web-slinging
good time outdoors this summer in connection with Sony Pictures' soon-to-be
released summer blockbuster, Spider-Man(R) 2. These Spider-Active toys are
Burger King Corporation's first premiums with sun-reveal technology that
enables a secret Spidey symbol to appear when the toys are in sunlight --
encouraging outdoor play and activity based on the Webbed Wonder's popular
super powers. The premiums are available at participating BURGER KING(R)
restaurants nationwide with the purchase of a BURGER KING(R) kids meal from
June 28, 2004, to August 8, 2004, while supplies last.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
"The action and energy of Spider-Man is a perfect match with these toys
that inspire kids to get up, get out and get active -- the first premium
collection of its kind for Burger King Corporation," said Brian Gies, senior
director of Youth and Family Marketing, Burger King Corporation. "We are
pleased to provide these outdoor activity premiums based on a character
enjoyed by so many of our Guests."
Spider-Active Outdoor Fun
This action-packed collection of toys encourages kids to use their
imaginations to get outside and emulate Spidey's popular powers. Kids can
collect all eight premiums: the Spidey-Speed Stopwatch, Spidey Web Ball,
Spidey's Super Squirter, Energy Blast Doc Ock, Web Glider Spidey, Throw &
Stick Spidey, Spidey Vision Scope and a set of three Spidey Web Flingers.
Secret Sun-Reveal Images
In addition to being a fun toy, each premium contains a hidden Spider-Man
image that only appears in sunlight, encouraging kids to run, jump and swing
outside to discover each toy's secret. Kids can collect the images and go
online to http://www.bk.com/spidey to match the symbol with the toy for
special online prizes.
Web-Slinging Promotion
Burger King Corporation's Spider-Man 2 premium programs debuts with
online, direct-mail, in-store and television advertising developed with
advertising partner Campbell-Mithun. An interactive site has also been
developed at http://www.bk.com/spidey.
About Spider-Man 2
In Columbia Pictures' Spider-Man(R) 2, two years have passed since Peter
Parker (Tobey Maguire) walked away from his longtime love Mary Jane Watson
(Kirsten Dunst) and decided to take the road to responsibility as Spider-Man.
Peter must face new challenges as he struggles to cope with "the gift and the
curse" of his powers while balancing his dual identities as the elusive
superhero Spider-Man and life as a college student. The relationships Peter
holds most dear are now in danger of unraveling as he clashes with the
powerful, multi-tentacled villain "Doc Ock" (Alfred Molina). Spider-Man(R) 2
reunites the cast and filmmakers from the first adventure, including Tobey
Maguire, Kirsten Dunst, James Franco, Rosemary Harris and J.K. Simmons, under
the leadership of director Sam Raimi and producers Laura Ziskin and Marvel's
Avi Arad. Joining the ensemble cast are Alfred Molina as Dr. Otto Octavius
("Doc Ock"), Daniel Gillies as John Jameson, Vanessa Ferlito as Louise, Dylan
Baker as Dr. Curt Connors and Donna Murphy as Rosalie Octavius. Columbia
Pictures Presents A Marvel Enterprises/Laura Ziskin Production Spider-Man(R) 2
starring Tobey Maguire, Kirsten Dunst, James Franco, Alfred Molina, Rosemary
Harris, Donna Murphy and J.K. Simmons. The film is directed by Sam Raimi
(Spider-Man, The Evil Dead). The screenplay is by two-time Oscar(R) winner
Alvin Sargent (Ordinary People, Unfaithful) based on the Marvel Comic Book by
Stan Lee and Steve Ditko. The screen story is by Alfred Gough & Miles Millar
and Pulitzer-Prize winning author Michael Chabon. The producers are Laura
Ziskin (Spider-Man, Pretty Woman) and Avi Arad (X-Men, Daredevil).
About Burger King Corporation
Our vision: We proudly serve the best burgers in the business, plus a
variety of real, authentic foods ... all freshly prepared ... just the way you
want it.
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 60 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
About Sony Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a
Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a
subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based
Sony Corporation. SPE's global operations encompass motion picture production
and distribution; television production and distribution; digital content
creation and distribution; worldwide channel investments; home entertainment
acquisition and distribution; operation of studio facilities; development of
new entertainment products, services and technologies; and distribution of
filmed entertainment in 67 countries. Sony Pictures Entertainment can be
found on the World Wide Web at http://www.sonypictures.com.
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Laina Kawass of Burger King Corporation,
+1-305-378-7277, or lkawass@whopper.com
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