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Catalina Marketing Expects to File Fiscal 2004 10-K by Mid July

    ST. PETERSBURG, Fla., June 29 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) announced today that it expects to file its annual
report on Form 10-K for the fiscal year ended March 31, 2004 by the middle of
July 2004.  As required, Catalina previously filed a notification of late
filing with the Securities and Exchange Commission under Rule 12b-25, but has
determined that it will be unable to meet the filing deadline of June 29,
2004.
    The fiscal 2003 Form 10-K and the restated results for prior years were
recently completed and filed on May 17, 2004.  The reporting of fiscal 2004
has been delayed because of the time and resources required to complete and
file the previously delayed 2003 Form 10-K filing, which encompassed the
restatement of financial results related to fiscal 2002 and 2001.
Accordingly, the Company is currently unable to complete its fiscal 2004
financial statements and annual report on Form 10-K on a timely basis without
undue burden or expense.
    The Company reiterated that the delay in filing has not had an impact on
its credit facilities and that it is currently in compliance with all related
financial covenants.

    Based in St. Petersburg, FL., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the
premise that targeting communications based on actual purchase behavior would
generate more effective consumer response. Today, Catalina Marketing combines
unparalleled insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the ability to
execute behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina Marketing
offers an array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that may be
collected from the Company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party without the
express permission of the consumer.

    Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods and pharmaceutical manufacturers and retailers,
government and regulatory statutes, rules, regulations and policies, the
effect of economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the Company's customers, the pace of
installation of the Company's store network, the success of new services and
businesses and the pace of their implementation, the Company's ability to
maintain favorable client relationships, the timing of completion of the
Company's audits, the timing of the completion of the Company's future SEC
filings, the outcome and impact of an ongoing SEC investigation into certain
of the Company's prior fiscal years, and the outcome and impact of the pending
shareholder class action and derivative lawsuits.


SOURCE Catalina Marketing Corporation




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Related links:
  • http://www.catalinamarketing.com
    CONTACT:
    Investors, Christopher W. Wolf, Executive
    Vice President and Chief Financial Officer, +1-727-579-5218, or
    Joanne Freiberger, Vice President, Finance, +1-727-579-5116, or
    Media Contact, Susan Gear, Executive Director, Marketing,
    +1-727-579-5452, all of Catalina Marketing