CHICAGO, June 30 /PRNewswire/ -- W.W. Grainger, Inc. (NYSE: GWW)
(http://www.grainger.com), North America's leading distributor of maintenance,
repair, and operating (MRO) supplies and related information, announced that
CKS New York (http://www.cks.com) has been named as their marketing consultant for an
Internet-based business-to-business commerce service initiative.
In April, Grainger announced a collaboration with Perot Systems
Corporation, a Dallas-based worldwide information technology (IT) services
company. Perot Systems' Time-0 Group is working on the development of this
initiative which is expected to launch later this year.
"We chose CKS as our marketing consultant in this venture because of their
full-range of strategic and creative marketing services, and their expertise
in the design, development and implementation of new media products," says Don
Bielinski, Grainger's Group President. "They have demonstrated their
abilities by maintaining a leading-edge position with regard to current and
emerging technologies."
"We are committed to extending our leadership position in the MRO
industry," says Bielinski. "This goal is obtainable if we continue to embrace
new technologies and accept the challenges presented to us in this
technological age. With its strategy-driven marketing and technology
capabilities, CKS is the perfect ally to help us meet our goals successfully."
CKS New York General Manager Jon Adams is also excited about the new
arrangement: "CKS sees working with an industry leader such as Grainger as a
tremendous opportunity. Our technological expertise enables us to provide
them with innovative solutions to their Internet commerce marketing needs.
From initial research and analysis right through to the program's
implementation and launch, CKS will work in conjunction with Grainger to
fulfill their business goals for this new venture."
CKS Group (Nasdaq: CKSG) is a marketing communications company for the
Digital Age. Headquartered in Cupertino, California, the company specializes
in offering a wide range of marketing communication services and technology
solutions that help companies market their products, services and messages.
W.W. Grainger, Inc. (GWW), with 1997 sales of $4.1 billion, is the leading
distributor of maintenance, repair, and operating (MRO) supplies and related
information to the commercial, industrial, contractor, and institutional
markets in North America. GWW shares are traded on the New York and Chicago
stock exchanges. For more information visit Grainger on-line at
http://www.grainger.com.
SOURCE W.W. Grainger, Inc.
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Related links:
http://www.grainger.com
CONTACT:
Tamara Caruso or Marlin Collingwood of Bozell
Kamstra Public Relations, 412-402-0200, for W.W. Grainger
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