'Back to School' Entertainment Platform Fuses Brands, Retailers and Teen
Shoppers During Peak Trend Setting Time
CHICAGO, June 30 /PRNewswire-FirstCall/ -- General Growth Properties
(NYSE: GGP)(GGP), the country's second largest owner and manager of shopping
malls is partnering with Pepsi and Fujifilm for "The Scene," a creation of
various "scenes" that showcase the lifestyle of today's trendiest teens.
CosmoGIRL!, Willy Wonka, Cotton Inc., Spiker Colorz, the DK Bike Team and Xbox
also join Pepsi and Fuji as GGP event sponsors.
"This program delivers the perfect venue to build awareness of our
national program Pepsi Smash. GGP has continually provided us strong
promotional vehicles that have enhanced our relationship with teens and we're
looking forward to another exciting and successful event," said Manny Rivera,
senior marketing manager of Pepsi.
At "The Scene" teens will be able to hang out in the Pepsi Lounge and
listen to the latest music; visit the CosmoGIRL! Cool Room featuring Fashion
and Beauty Kiss of Approval winners from the 2002 contest; get a picture taken
at the Fujifilm digital green screen; test the latest video games from Xbox
and watch performances featuring the DK BMX Bike team.
"Fuji Film USA is excited to be a part of the 2003 General Growth tour
'The Scene'," said Mike Ivester, group marketing manager, Business Development
Group, Fuji Photo Film U.S.A., Inc. "What better way to capture memories of
the hottest teen event this summer than by using the coolest camera for Teens
-- The Fuji Q1?"
"The Scene" kicks off July 12, 2003 in Atlanta at GGP's North Point Mall,
and continues throughout the summer in nine other major markets, in addition
to local customized versions at 100 other GGP malls.
The additional nine event malls include:
First Colony Mall Houston July 19
Town East Mall Dallas July 26
Glendale Galleria Los Angeles August 2
Newpark Mall San Francisco August 9
Alderwood Mall Seattle August 16
Eden Prairie Center Minneapolis August 23
Spring Hill Mall Chicago August 30
Neshaminy Mall Philadelphia September 6
Natick Mall Boston September 13
GGP's interactive mall experiences continue to build and enhance
one-to-one relationships with the all-important teen consumer. This program
will take advantage of the strong back to school shopping season, while
providing a unique national platform to showcase our partners.
"We're thrilled to be partnering with General Growth Properties at 'The
Scene,'" said CosmoGIRL! Publisher Kristine Welker. "It's an amazing
opportunity to bring two of CosmoGIRL!'s most popular editor features, Cool
Room and The Kiss of Approval Fashion and Beauty Awards, to life for our
readers."
Teens influence everything from fashion to music and beyond, wielding an
annual spending power of billions of dollars.
"Our partners are helping us make this a one-of-a-kind interactive
experience for teens," said Kelly Norris, GGP's Vice President of Strategic
Partnerships. "This event taps right into their primary passions-music,
shopping and fashion, while providing a forum for them to interact with these
brands in a more meaningful way."
About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America ( http://www.pepsi.com ) is the
$4 billion refreshment beverage unit of PepsiCo, Inc. ( http://www.pepsico.com ) in
the United States and Canada. Its brands in the United States include Pepsi,
Diet Pepsi, Pepsi ONE, Pepsi Twist, Wild Cherry Pepsi, Mountain Dew, Mountain
Dew Code Red, Sierra Mist, Mug, Slice, Aquafina, FruitWorks, Dole single-serve
juices and SoBe. The company also makes and markets North America's best-
selling ready-to-drink iced teas and coffees, respectively, via joint ventures
with Lipton and Starbucks.
About Fuji Photo Film U.S.A.
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji
Photo Film Co., Ltd. Of Tokyo (FUJIY), a leading global manufacturer in three
business segments, including Imaging Solutions, Information Solutions and
Document Solutions. For more information on Fujifilm products, consumers can
call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilm.com .
About CosmoGIRL!
CosmoGIRL! is published by Hearst magazines, a unit of The Hearst
Corporation ( http://www.hearst.com ) and one of the world's largest publishers of
monthly magazines, with a total of 17 U.S. titles and 115 international
editions. Hearst's magazines are also read by more U.S. adult women than any
other monthly magazine publisher. The company also publishes 18 magazines in
the United Kingdom through its wholly owned subsidiary, The National Magazine
Company Limited.
General Growth Properties is the country's second largest shopping center
owner, developer and manager of regional shopping malls. General Growth
currently has ownership interest in, or management responsibility for, a
portfolio of 162 regional shopping malls in 39 states. The company portfolio
totals approximately 140-million square feet of retail space and includes over
16,000 retailers nationwide. A publicly traded Real Estate Investment Trust
(REIT), General Growth Properties is listed on the New York Stock Exchange
under the symbol GGP. For more information on General Growth Properties and
its portfolio of malls, please visit the company web site at
http://www.generalgrowth.com .
SOURCE General Growth Properties
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Related links:
http://www.generalgrowth.com
http://www.hearst.com http://www.fujifilm.com
http://www.pepsi.com http://www.pepsico.com
Company News On-Call:
http://www.prnewswire.com/comp/110740.html
CONTACT:
Nicole Spreck, Corporate Marketing and
Communications Coordinator of General Growth Properties, Inc.,
+1-312-960-6386, fax, +1-312-960-5484
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