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Cognizant Completes Spin-Off of IMS Health

 'Regular Way' Trading of IMS HEALTH and Nielsen Media Research Shares Begin

    WESTPORT, Conn., July 1 /PRNewswire/ -- Cognizant Corporation today
announced the completion of the spin-off of IMS HEALTH as an independent
public company.  IMS HEALTH stock certificates are being distributed to
Cognizant shareholders of record on June 25, 1998.  Cognizant stock
certificates become Nielsen Media Research stock certificates with the name
change from Cognizant to Nielsen Media Research, effective July 1, 1998.
     "Regular way" trading begins today on the New York Stock Exchange for the
two independent companies:  IMS HEALTH (NYSE: RX) and Nielsen Media Research
(NYSE: NMR).  IMS HEALTH options begin trading today on the American Stock
Exchange with initial expiration months of July, August, November and
February.  The options will open with strike prices of 50, 55 and 60, and have
position limits of 4,500 contracts.

    IMS HEALTH
    IMS HEALTH is the world's leading provider of information solutions to the
pharmaceutical and healthcare industries.  With more than $1 billion in 1997
revenue, IMS HEALTH operates in over 90 countries.  IMS HEALTH is the largest
pharmaceutical manufacturer information partner, with over 40 years'
experience in the industry.  Key products and services integral to customer
day-to-day operations include: market research for prescription and
over-the-counter pharmaceutical products; sales management information to
optimize sales force productivity; technology enabled selling solutions for
sales and marketing decision-making; and technology systems and information
services that support managed care organizations.

    Nielsen Media Research
    Nielsen Media Research, the leading source of television audience
measurement services, generated revenue of more than $350 million in 1997.
Its National People Meter Service provides audience estimates for all national
programming sources, including broadcast networks, cable networks and national
syndicators.  Local ratings services estimate audiences for each of 212
television markets in the U.S., including electronic metered service in 40
markets.
    Additional information is available at http://www.imshealth.com or
http://www.nielsenmedia.com.


SOURCE Cognizant Corporation




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