New Focus on Trade Show News From PR Newswire

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New Focus on Trade Show News From PR Newswire

    NEW YORK, July 1 /PRNewswire/ -- PR Newswire is showcasing news emanating
from trade shows on its journalist and consumer web sites to highlight
important information and to make it more accessible to the media and the
general public.
    "Trade shows are key events where our clients make major news from
announcements to product launches," said Todd Grossman, PR Newswire's director
of special market sales.  "The media need to monitor information coming from
specific trade shows without sorting through general news.  The new sections
on our web sites will allow the media and consumers to easily seek and search
the information they need from trade shows in all industries."
    PR Newswire is the official method of distribution for news releases
issued at major trade shows, sponsoring press rooms at the events and hosting
press rooms at its main web site ( http://www.prnewswire.com ) with an archive
of news releases and photos.  In the past year alone, the company has had
major involvement in more than 150 shows, developing the need for a
comprehensive and focused area on PR Newswire's web sites, Grossman said.
    The trade show pages, accessible from the market focus section of
http://www.prnewswire.com and from the journalist-only PRN Press Room at
http://www.prnmedia.com , may be searched by date, theme, exhibitor and
industry.  Key industries include automotive, technology, healthcare,
entertainment, finance and energy.
    The special market focus section incorporates the information from
PR Newswire's NEWSdesk International, the Internet-based news retrieval and
tracking system with a popular trade show news area for the media.

SOURCE PR Newswire

http://www.prnewswire.com
CONTACT:
Todd Grossman, Director of Special Market
Sales, 212-596-1559, Todd_Grossman@prnewswire.com, or Renu K.
Aldrich, Manager of Public Relations, 212-282-1929, 800-503-2654,
pager, or Renu_Aldrich@prnewswire.com, both of PR Newswire
NOTE TO EDITORS: A subsidiary of U.K. media conglomerate United
News & Media (Nasdaq: UNEWY), PR Newswire provides news release
and content distribution services to more than 33,000 companies,
organizations and agencies worldwide. PR Newswire sister company
Miller Freeman Inc., another wholly owned subsidiary of UN&M, is
the world's largest trade show organizer and a leading publisher
of technical and industry-specific magazines. With divisions in
Asia, Europe, U.K. and the U.S., Miller Freeman (
http://www.mfi.com ) produces more than 450 exhibitions and
conferences and nearly 440 publications, including 270 magazines,
260 web sites and a fast-growing portfolio of CD ROMs and online
services. CMP Media Inc., the New York-based technology publisher
and trade show exhibitor, is now part of Miller Freeman's U.S.
division, which is headquartered in San Francisco. The recent
acquisition creates one of the largest high-tech information
businesses in the world with a portfolio that includ
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es 13 market sectors, 34 trade shows and conferences, 65
publications, and 99 web sites. PR Newswire is the world leader
in the electronic distribution of news releases to the media and
financial community, having founded the industry 45 years ago.
With 29 U.S. bureaus, five overseas bureaus, an exclusive
partnership with Canada NewsWire, and its vast network of wire,
fax, satellite, e-mail and Internet delivery, PR Newswire serves
the news release needs of public relations and investor relations
professionals worldwide.