ANN ARBOR, Mich., July 1 /PRNewswire/ -- In the first of several planned
changes to http://mortgage.com , ABN AMRO Mortgage Group, Inc. (AAMG), one of
the nation's largest mortgage lenders, recently began revamping its online
lending portal to include increased products, capabilities, functionality and
ease-of-use.
"Purchases represent the majority of mortgage transactions today, creating
an increased need for a lending portal that meets the needs of a diverse
customer base while remaining easy to use and navigate," said Garth Graham,
AAMG senior vice president, eCommerce and customer relationship management.
"Extensive consumer and customer research was used to identify the changes
made to mortgage.com. Using the true 'voice of the customer' to influence
mortgage.com's evolution is indicative of AAMG's consumer-centric strategy and
represents an approach that is unique within the mortgage industry."
Mortgage.com's usability has been enhanced with improved graphic user
interfaces, clearer navigational tools and instructions throughout its new
mortgage application process. The new mortgage.com features a revised launch
page that includes the green and yellow coloring and "shield" logo, reflective
of its parent company, ABN AMRO Bank, N.A.
Customers benefit from mortgage.com's expanded products now offered
through the site. Mortgage.com previously offered traditional mortgage
products including 15- and 30-year fixed-rate mortgages as well as adjustable-
rate mortgages. In addition to these products, and AAMG's unique OneFee(SM)
loan, consumers can now receive construction draw loans as well as renovation
loans through mortgage.com.
To capture passive Web traffic and convert those consumers to customers,
mortgage.com will add a "quick quote" feature on its launch page. "Quick
quote" enables a consumer to get a personalized interest rate and OneFee on a
variety of loan products right from mortgage.com's home page. A prospective
customer can also now save their rate quote and utilize mortgage.com's "Rate
Watch" feature without providing private personal information.
Additional planned changes to mortgage.com in the coming months include
revisions to its on-line mortgage application. Future releases of
mortgage.com will include a newly designed graphic progress bar that indicates
where a consumer is in the mortgage application, as well as what portions of
the mortgage application are remaining. A range of home equity products will
also be available through mortgage.com.
AAMG gathered customer and consumer feedback through a variety of methods
prior to redesigning mortgage.com. Feedback was gathered through usability
testing, customer surveys, focus group research and online abandonment surveys
that "popped up" when consumers chose to leave the mortgage.com site.
To date in 2004, mortgage.com has generated more than 20,000 mortgage
loans, with its 2004 year-to-date production topping $3 billion. In 2003,
AAMG funded more than $11 billion in mortgage loans through mortgage.com.
About ABN AMRO Mortgage Group, Inc.
ABN AMRO Mortgage Group is one of the largest loan originators and loan
servicers in the United States. ABN AMRO Mortgage Group produces mortgage
loans and provides related services through its various divisions. ABN AMRO
Mortgage Group has approximately 3,000 employees located throughout the United
States.
About ABN AMRO
ABN AMRO is a prominent international bank, its origins going back to
1824. ABN AMRO ranks 11th in Europe and 23rd in the world based on tier 1
capital, with over 3,000 branches in more than 60 countries, a staff of over
110,000 full-time equivalents, and total assets of EUR 560.4 billion (as of
December 31, 2003). ABN AMRO is listed on the Euronext, London and New York
stock exchanges.
SOURCE ABN AMRO Mortgage Group, Inc.
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Related links:
http://www.abnamro.com
http://mortgage.com
CONTACT:
Jenn Cornell of Eiler Communications,
+1-734-761-3399 or Jenn@EilerPR.com , for ABN AMRO Mortgage
Group, Inc.
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