Organization Hits 32 Member Company Mark; Announces OVAB Agency/Advertiser
Education Event
NEW YORK, July 1 /PRNewswire/ -- The Out-of-Home Video Advertising
Bureau (OVAB) today announced the addition of six new members: CNN Airport
Network, Danoo, EnQii, NBC Everywhere, PumpTop TV and Ripple. These
companies join a growing roster of networks dedicated to promoting the
adoption and use of out-of-home video by the advertising community.
"Our membership continues to expand as networks realize the power of
coming to market with a unified voice, and as advertisers and agencies tap
into the strength of the networks' ability to reach and influence millions
of consumers every day," said Suzanne Alecia, president of OVAB. "By
delivering contextually relevant content and messages to active consumers
in specific environments during the course of the day, out-of-home
video/digital networks add value to an advertiser's campaign that just
can't be achieved with other mediums. We're pleased that the agency and
advertising communities are starting to embrace what consumers have already
deemed valuable."
The new member companies include:
-- CNN Airport Network; the only satellite-delivered 24/7 television
service specifically designed for waiting air travelers in major airports
across the nation and abroad;
-- Danoo; delivers relevant, localized digital media to consumers in
their favorite places, as part of their daily rituals;
-- EnQii; a leading global digital signage out-of-home communications
and technology solutions supplier with three companies, including Digital
View Media, Redeemit and Screen Edge;
-- NBC Everywhere; NBC's digital out-of-home division, NBC Everywhere
includes 11 non-traditional digital platforms that carry customized NBCU
content and are available for advertiser messages;
-- PumpTop TV; a network that delivers current news, entertainment and
advertising to millions of drivers as they fuel their vehicles at the gas
pump;
-- Ripple; a network of screens located in specialty retail locations,
featuring content that informs, entertains and connects people to their
world.
Recently, OVAB announced that it will be hosting a day-long event at
the Grand Hyatt in New York City on October 29th. The event is designed to
help agency and client side marketing executives understand the dynamics
and potential of out-of-home video/digital advertising, and it will focus
on educating marketers on how they can incorporate these networks into
their upcoming media plans. For more information on OVAB, including events,
news and more, log onto http://www.ovab.org.
ABOUT OVAB
Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB)
represents leading out-of-home video networks and the advertising community
that is actively engaged in planning, buying and evaluating the
effectiveness of the medium. On behalf of its members, OVAB seeks to foster
ongoing collaboration between agencies and out-of-home video advertising
networks; provide standards, best practices and industry-wide research; and
promote the effectiveness of out-of-home video advertising. For more
information, please visit http://www.ovab.org.
SOURCE Out-of-Home Video Advertising Bureau
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Related links:
http://www.ovab.org
CONTACT:
Aimee Yoon of Dotted Line Communications,
+1-646-678-4980, aimee@dottedlinecomm.com, for Out-of-Home Video
Advertising Bureau
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