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Fifth Third Online Personal Banking Enhances WWW.53.COM Web Page With Personal Financial Management (PFM) Software

    CINCINNATI, July 2 /PRNewswire/ -- Fifth Third Bank is pleased to report
that it has enhanced Fifth Third Online Personal Banking, its interactive
internet computer banking service, to include download capabilities into
Personal Financial Management (PFM) software programs.
    Fifth Third Online users who use Quicken by Intuit(R), Microsoft(R) Money
or any other PFM to track bank accounts can now download their personal
account data into the PFM of their choice to better manage all of their
finances.
    It's easy:  visit http://www.53.com, sign onto Fifth Third Online Personal
Banking and select the Download option.  The new download function alleviates
the need to re-enter any of your account data or re-key any of your
transactions.
    "Providing accessible, flexible products and services is extremely
important at Fifth Third," offers Fifth Third Executive Vice President
James J. Hudepohl.  "We offer 486 Banking Centers, 108 of which are open seven
days a week, 1,200 ATMs and a web site that's easy to pilot."
    He continues, "Our addition of PFM downloading capabilities takes our
service one step further, and clearly demonstrates our dedication to providing
the most flexible, convenient and innovative banking and investment products
and services available."
    Fifth Third reached a milestone last month: 60,000 customers are now
accessing Fifth Third Online Personal Banking at http://www.53.com!  Over 60,000
customers are taking advantage of Fifth Third Online's around-the-clock access
to their finances and are logging on to pay bills, transfer funds between
accounts and view statements!
    Fifth Third also recently unveiled a new, more interactive and customer-
focused Internet homepage at http://www.53.com.  The website now provides immediate
access to the Bank's online services, including Fifth Third Online Personal
Banking and a link to Fifth Third Online Investment Services, which gives
clients the ability to get stock quotes, do online trading and check
securities account balances.  Visitors to Fifth Third's website can also apply
online for home equity loans and lines of credit and get up-to-date
information about special product offers.
    Brokerage and Investment Services provided through Fifth Third Securities,
Inc. member NASD, SIPC.  Mutual funds and other investments:  are not FDIC
insured, have no bank guarantee and may lose value.
    To join the 60,000 Fifth Third Online users, stop by any Fifth Third
Banking Center or phone Customer Service at 800-972-3030 to open an account
today.


SOURCE Fifth Third Bancorp




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  • http://www.53.com
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    800-758-5804, ext. 281775
    CONTACT:
    Roberta R. Jennings of Fifth Third Bank,
    513-579-4153