Spider-Active Kids Meal Toys Selling at Record Pace
Spider-Man(R) 2 Merchandise Elements Mysteriously Disappearing
From Dozens of BURGER KING(R) Locations
MIAMI, July 2 /PRNewswire/ -- Just how popular is Spider-Man(R) 2?
According to Burger King Corporation, the Webbed Wonder's Spider-Active Kids
Meal Toys are slinging their way into action at a record pace, while in-
restaurant, point-of-purchase merchandising elements for the new Spidey Sense
game is vanishing from restaurants as mysteriously as Peter Parker when
trouble beckons. Could it be a love story in the making between Spider-Man(R)
2 fans and BURGER KING(R) merchandising and toys?
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
According to Burger King Corporation's Chief Marketing Officer Russ Klein,
nearly a million Spider-Active Kids Meal toys were sold on Tuesday of this
week, historically the slowest day of the week for all quick service
restaurants and only the second day of the BURGER KING promotion. The first
three days of the promotion are already outpacing the hugely successful Shrek
2 promotion and is rivaling past BURGER KING promotions at their peak. In
fact, some of the Spider-Active Kids Meal Toys are already selling on eBay.
In addition, over the past 24 hours the phones have been ringing off the
hook at Burger King Corporation's headquarters with franchisees reporting that
the point of purchase (POP) merchandising elements are disappearing faster
than Spider-Man swings between tall buildings. Everything from Spider-Man
window decals, banners and even the Spider-Man Clearance bar element (for the
drive-thru) have been reported missing -- and are becoming instant
collectibles -- since first being displayed last weekend. The BURGER KING
Spider-Man(R) 2 promotion began in restaurants on Monday, two days prior to
the national launch of the movie, which has reportedly broken all first-day
box office records.
"The BURGER KING Spider-Man(R) 2 all-family promotion -- with a great toy
program for children and the Spidey Sense game for adults -- is a perfect fit
for our HAVE IT YOUR WAY(R) customer pledge," Russ Klein said. "Our
promotion, as well as the movie, offers universal appeal to children and
adults alike."
The line-up of products in the Spider-Active Kids Meal toys, all designed
to stimulate kids' interest in activity and outdoor play, includes: the
Spidey-Speed Stopwatch, Spidey Web Ball, Spidey's Super Squirter, Energy Blast
Doc Ock, Web Glider Spidey, Throw & Stick Spidey, Spidey Vision Scope and a
set of three Spidey Web Flingers. The Spidey Sense game allows the customer
to decide which section to play.
About Burger King Corporation
Our vision: We proudly serve the best burgers in the business, plus a
variety of real, authentic foods ... all freshly prepared ... just the way you
want it.
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 60 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com .
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Laina Kawass of Burger King Corporation,
+1-305-378-7277, or lkawass@whopper.com ; or David Lipke of
Ogilvy Public Relations Worldwide, +1-212-880-5283, or
david.lipke@Ogilvypr.com , for Burger King Corporation
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