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Barry Feld to Become President and CEO of PCA International, Inc.

    MATTHEWS, N.C., July 7 /PRNewswire/ -- The Board of Directors of PCA
International, Inc. today announced that Barry Feld will become President and
Chief Executive Officer of the Company effective August 1, 1999.
    Mr. Feld has had a successful 20-year career in the vision-care industry,
most recently as President and Chief Operating Officer of Vista Eyecare, Inc.
He has served as chief executive officer of several regional eye-care
companies and has been a leading innovator in the industry.
    Mr. Feld commented:  "The portrait studio and related businesses that PCA
participates in offer a unique growth vehicle in a dynamic industry.  I am
excited to be given the opportunity to expand PCA's already strong leadership
position in the category."


SOURCE PCA International, Inc.




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CONTACT:
Jean Veatch of PCA International, Inc.,
704-847-8011