New Sponsorship Deal to Pave the Way to Future Success

    KINGSTON, Jamaica, July 7 /PRNewswire/ -- Digicel, the leading mobile
service provider in the Caribbean, today announced that it has secured the
coveted sponsorship of the West Indies Cricket Team.  The US$ multi-million
sponsorship deal with the West Indies Cricket Board (WICB), is secured for 5
years with an option to renew and will officially come into operation for the
January -- February 2005 tour to Australia.
    Digicel will become the official sponsor of the West Indies Test and ODI
teams, Event Sponsors for the Home Test and ODI Series, and the official
mobile and communications provider of the WICB.
    Digicel's sponsorship of the West Indies Cricket Team not only
demonstrates the success of Digicel across the Caribbean but also represents a
major commitment to West Indies cricket.
    With new programmes in place to improve the team's current and future
performance, Digicel's investment is designed to help return Caribbean cricket
to its past glory.  It's the first ever home and away sponsorship secured by
the WICB and incorporates unprecedented incentives to raise players'
performances and places an additional US$1 million into the game's development
through Digicel's sponsorship of select junior teams.
    Speaking at the announcement today, E.H.C. Teddy Griffith, President of
the West Indies Cricket Board, said, "Our partnership with Digicel represents
a new era for the sponsorship of West Indies cricket.  Digicel's dynamic,
innovative, forward-thinking attitude which has transformed the
telecommunications market in the Caribbean will no doubt have the same impact
on West Indies cricket.  Change is inevitable and we look forward to a long
and rewarding partnership with Digicel."
    "Digicel takes enormous pride in becoming the official main sponsor of the
West Indies Cricket team," said a beaming Seamus Lynch, CEO of Digicel
Caribbean.  "As the number one Caribbean mobile telecommunications provider we
are committed to further strengthening the Caribbean community.  We believe in
the future of the Caribbean and its cricket.  Our intention is to enable West
Indies Cricket to get back to the top of world Test cricket and to success in
the ICC Cricket World Cup 2007."
    Lynch added, "We are delighted to add new energy into West Indies Cricket.
Our incentives and youth programmes will encourage more great performances and
foster future legends. And Digicel will also be looking at ways to make the
game more of an interactive and enjoyable experience for its millions of West
Indies fans."

    About Digicel:
    Since its launch in 2001, Digicel has grown to become the most successful
mobile telecommunications operator in the Caribbean.  With operations in
Aruba, Barbados, Cayman, Grenada, Jamaica, St Lucia and St Vincent & the
Grenadines, Digicel dominates the West Indies market place and continues its
expansion to other Caribbean countries.  And by leading the way on mobile
service innovation, Digicel has placed the Caribbean on the cutting edge of
mobile technology.

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