ST. PETERSBURG, Fla., July 8 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) announced today the roll out of its Network(R) into
multiple retailers throughout the Midwest, Northeast and Southwest. The
contracts with Nash Finch Company, Minyard Food Stores, Inc., Gristede's
Foods, Inc. and Spartan Stores, Inc.'s "The Pharm Stores" will expand the
reach of the Catalina Marketing Network(R) by more than 540 stores.
"Building and maintaining profitable customer relationships is
particularly important to the independent retailers we service," said Ron
Marshall, President and CEO of Nash Finch Stores. "The Catalina Marketing
Network makes it easy and efficient for our performance driven retailers to
get the right incentive in the hands of the right shopper, increasing the
likelihood that she'll make a return visit."
"It is crucial that we are able to treat our customers as individuals.
The Catalina Marketing Network enables us to do just that by communicating
with each customer on a one-to-one basis," said Charlie Burns, Senior Vice
President of Marketing for Minyard Food Stores. "We are excited about this
partnership because it will allow Minyard to be successful in two of the most
important areas of our business: driving sales and increasing loyalty."
The Catalina Marketing Network uses patented UPC-based scanner technology
to target and communicate with consumers at supermarket checkouts based on
purchase behavior. Communications may include sampling, advertising,
couponing and loyalty programs depending on the retailer or brand objectives.
"The continued growth of the Catalina Marketing Network is a direct result
of a proven business model and a track record of delivering meaningful
communications to interested consumers," said Cynthia McCloud, Senior Vice
President of Retail Sales and Marketing. "The Network expansion extends the
reach of our consumer packaged goods manufacturer clients to more customers,
allowing us to efficiently build relationships between manufacturer brands,
consumers and retailers."
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catmktg.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/113439.html
CONTACT:
Rachel Keener of Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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