E.piphany Suite Moves Beyond Local CRM Implementations to Deliver Smart
CRM(TM) Solutions For Global Organizations
SAN MATEO, Calif., July 9 /PRNewswire-FirstCall/ --
E.piphany, Inc. (Nasdaq: EPNY), a provider of Smart CRM(TM) solutions, today
showcased out-of-the-box global features in its next-generation software
suite, E.piphany E.6(TM). Unlike many legacy CRM vendors, E.piphany's
products have embedded Unicode support for more than a year, giving E.piphany
a lead in innovation that has allowed its global clients to effectively manage
customer relationships. For more information on E.piphany's global software
capabilities go to: http://www.epiphany.com/news/global
Architected at its core for international deployment, E.piphany's core
global competencies allow companies to run multi-national marketing campaigns
and offer 24/7 international support from numerous global support centers, all
at a reduced cost of deployment. For example, companies can create a single
marketing campaign and distribute localized versions to branch offices in
different global regions without having to rewrite every aspect of the
campaign. All facets of a campaign from creative to execution to results can
be shared globally so best practices can be leveraged. In addition,
"follow-the-sun" customer support centers using E.piphany software can manage
multiple languages and localizations to address the international requirements
of both agents and customers.
Companies like Agilent Technologies, Emerson, Bell Mobility and SWISS are
among top organizations benefiting from E.piphany's global capabilities.
"Companies that lack the tools to get, keep, and grow customers on a
global basis will fail to leverage the vast increase of global transactions
that is expected in the next few years," said Phil Fernandez, EVP of Products
at E.piphany. "Companies simply cannot afford to be myopic when it comes to
doing business around the world. Borderless CRM solutions are quickly
becoming a business imperative, and E.piphany's capabilities are at the
forefront of global marketing, sales and customer service."
The application infrastructure of E.piphany E.6 is based on the Unicode
standard, which is a widely accepted standard for managing binary coding of
text or script characters. With Unicode for example, a company with a single
installed instance of the E.6 system can concurrently support multiple users
in different languages and character sets. Meaning, each user of the system
can have data and a user interface tailored to their language, their character
set, and their specific job function.
E.piphany E.6 Global Features
E.piphany products are available with the User Interface pre-translated
into English, German, Spanish, Korean, Portuguese, and Japanese, and because
the products are based on Unicode they can support dozens of additional
languages in a single installation. With modern international capabilities
built into the E.6 suite of CRM solutions, E.piphany leads the way in the
innovation of global CRM technology.
Today, global features available with E.piphany E.6(TM) include:
-- Single Database Multilingual Data-Because multi-national call centers,
sales forces, and marketing departments often need to support customers
from different countries who speak different languages, a common
requirement for global enterprises is to store multilingual data in one
database. E.piphany E.6's end-to-end Unicode support enables Asian,
Western European and Eastern European character data to be stored
together in a single database.
-- International E-mail Support-Managing customer relationships through
the e-mail channel across international boundaries requires an
internationalized e-mail management infrastructure. E.piphany E.6 can
send and receive e-mail in the character encoding appropriate to the
destination country, thus allowing cross-border contact with customers
via e-mail.
-- Linguistic Sort Order-Because different languages practice different
methods of sorting, sorted lists of text must honor the sorting
conventions of the data language. E.6 allows users to select their
sort order preference and display data according to the ordering
conventions of the chosen locale.
-- Multilingual User Interface Support-A common requirement for global
enterprises is to have a single instance of an application that permits
different users to view that application in different user interface
languages. The E.6 infrastructure allows each user to set their UI
language preference, with all users running against the same server.
-- Input Method Editor (IME) Support for Asian Languages-IME are tools
that permit input of certain Asian language text using English
keyboards and are necessary because these languages have thousands of
characters and re-mapping keys is not possible. E.6 supports IMEs in
both the browser UI as well as in E.6 configuration tools, permitting
easy entry of Asian languages by the end user and implementer.
-- Locale-Specific Forms and Navigation-Global applications need to permit
their user interface to be customized for specific countries. E.6
Service permits users to create variants of standard screens with
layouts that are specific to certain countries, thus reducing the cost
of customizing the product for different regions.
-- Translation Tools for Implementers-E.piphany provides translation tools
that permit implementers to extract text strings from the metadata in a
tabular format that can easily be sent to translation agencies. This
essentially improves productivity and lowers cost of translation by
partners and customers.
In addition, other global capabilities offered with E.piphany E.6 include
Character Conversion Support, International Data Presentation, Translatable
User Interface, Time Zone Support and International Currency Support,
including the special requirements to support the Euro.
About E.piphany
E.piphany provides Smart CRM(TM) solutions for the largest global
enterprises. The company's integrated CRM suite, E.piphany E.6(TM), is driven
by real-time intelligence to enable global businesses to better understand
their customers and take the optimal action to improve customer satisfaction,
increase revenue and reduce costs. E.piphany's Smart CRM system is built on
the industry's most advanced, Web-based, CRM platform, resulting in fast and
easy deployment and adoption. Leading companies, including more than 35% of
the Fortune 100, use E.piphany products to enhance their customers'
experience, enable organizational effectiveness and drive value. With
worldwide headquarters in San Mateo, California, E.piphany has regional
operations and offices throughout North America, Asia Pacific, Europe, Japan
and Latin America.
NOTE: E.piphany, E.6, Smart CRM and the E.piphany logo are trademarks of
E.piphany, Inc. All other trademarks are the property of their respective
owners.
SOURCE E.piphany, Inc.
 back to top
Related links:
http://www.epiphany.com
CONTACT:
Kim Stocks, +1-650-356-5863, or
kstocks@epiphany.com, or investors, Todd Friedman,
+1-650-356-3934, or tfriedman@epiphany.com, both of E.piphany; or
Stacey McCarthy of Blanc & Otus, +1-415-856-5116, or
smccarthy@bando.com, for E.piphany
|
