New Hard Rock Sound Asylum Room Brings Sight and Sound Experience to Life
LAS VEGAS, July 9 /PRNewswire-FirstCall/ --
Ultimate Electronics (Nasdaq: ULTE) will celebrate the re-grand opening of
their two Las Vegas locations on July 11 with the launch of the "Hard Rock
Sound Asylum" theme room, which will allow customers to experience the very
best in home theater systems available from Klipsch Audio Technologies.
As customers walk into the Hard Rock Sound Asylum theme room, a touch
screen will engage the lighting and audio visual systems for product
demonstrations. Klipsch loudspeakers will deliver the dynamic rock 'n' roll
soundtrack for the entire room to envelop visitors in the sights and sounds
that first transformed them into music lovers. The room also showcases a
Sharp projector, Pioneer components and Berkline home theater chairs.
Featured inside the Hard Rock Sound Asylum will be signature memorabilia
from Hard Rock Cafes around the world. Collaboration between Ultimate
Electronics and Hard Rock Cafe blended the classic Hard Rock Cafe look and
Ultimate Electronics' experience rooms to bring sight and sound to life. "The
entire room will immerse music fans in a casual club atmosphere with the best
sound quality from Klipsch," said Dave Workman, COO and president of Ultimate
Electronics.
"Through this partnership, we will provide an enhanced shopping experience
to customers by creating a unique environment in the rock 'n' roll style that
Hard Rock Cafe is famous for," said Chris Tomasso, Hard Rock Cafe
International's vice president of marketing.
Ultimate Electronics plans to invest an estimated $1 million to implement
the Hard Rock Sound Asylum theme room in 35 of its retail locations throughout
the U.S. during 2003 and 2004. "The partnership with Hard Rock and Klipsch
enables us to leverage our brands and combine entertainment and fun," added
Workman. "With the new design and branding of the Las Vegas locations, we
believe we have established a strong program which differentiates Ultimate
Electronics and more importantly, connects customers with music."
About Hard Rock Cafe International
Hard Rock Cafe is one of the most recognized music, entertainment and
dining brands in the world. Currently there are more than 100 Hard Rock Cafes
in 40 countries, combining the spirit of rock music, memorabilia from the
hottest musical artists of the last 50 years, classic American food, and a
commitment to widespread humanitarian causes. Known for collectible and
fashion merchandise, live concerts, Hard Rock Live performance venues,
hardrock.com and Hard Rock Hotels and Casinos, Hard Rock Cafe International,
Inc. is a wholly owned subsidiary of London-based
The Rank Group Plc (Nasdaq: RANKY).
About Klipsch Audio Technologies
Klipsch Audio Technologies is a privately held global corporation with
worldwide corporate headquarters in Indianapolis, manufacturing facilities in
Hope, Arkansas, and wholly-owned subsidiary Klipsch Europe BV in the
Netherlands. Klipsch makes and markets premium home, commercial, professional
cinema and multimedia loudspeakers under the Klipsch brand name, and high-end
amplifiers, preamplifiers, processors and other electronics under the Aragon
brand name. Klipsch is the official loudspeaker brand of the Hard Rock Cafe
and the only company in the world to have THX certification in four audio
categories.
About Ultimate Electronics
Ultimate Electronics, Inc. (Nasdaq: ULTE) is a leading specialty retailer
of home entertainment and consumer electronics products in 13 states. The
company operates 58 stores, including 40 stores in Arizona, Idaho, Illinois,
Iowa, Minnesota, Missouri, Nevada, New Mexico, Oklahoma, South Dakota, Texas
and Utah under the trade name Ultimate Electronics(R), 11 stores in Colorado
under the trade name Soundtrack(R), and seven stores in Minnesota under the
trade name Audio King(R). In addition, the company operates Fast Trak, Inc.,
an independent electronics repair company based in Colorado and a wholly owned
subsidiary of Ultimate Electronics. During the past two years, Ultimate
Electronics has received numerous industry awards including AudioVideo
International's 2002 "Top 10 Audio/Video Retailer of the Year."
For further information please contact: Amy Komatz of Ultimate
Electronics, +1-303-801-4325; Chris Tomasso of Hard Rock Cafe International,
+1-407-445-7625; or Joshua Ryan Hall of Klipsch Audio Technologies,
+1-317-860-8708.
Statements made in this news release, other than those concerning
historical financial information, should be considered forward-looking and
subject to various risks and uncertainties. Forward-looking statements are
based on management's beliefs and assumptions regarding information currently
available, and are made pursuant to the "safe harbor" provisions of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements include statements regarding the estimated cost to Ultimate
Electronics of implementing the theme rooms, the number of stores in which the
theme rooms are expected to be located and the program's ability to leverage
brands and differentiate Ultimate Electronics. Actual results may differ
materially from those included in the forward-looking statements due to a
number of factors beyond Ultimate Electronics' control, including, but not
limited to, general economic conditions, actions of competitors, the ability
to obtain required permits, construction difficulties or delays and other risk
factors identified in Ultimate Electronics' Annual Report on Form 10-K for the
year ended January 31, 2003. Ultimate Electronics has no obligation to
publicly update or revise any of the forward-looking statements that may be in
this news release.
SOURCE Ultimate Electronics, Inc.
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CONTACT:
Amy Komatz of Ultimate Electronics,
+1-303-801-4325; or Chris Tomasso of Hard Rock Cafe
International, +1-407-445-7625; or Joshua Ryan Hall of Klipsch
Audio Technologies, +1-317-860-8708
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