Product Support Implementation and Customer Service
to be Handled by Kelly-Waldron
ATLANTA, Ga., July 10 /PRNewswire/ -- IMS HEALTH's Sales
Technologies/Walsh (NYSE: RX) unit today announced that implementation of its
Cornerstone(TM) sales force automation solution is underway at Professional
Detailing Network (PDN). A premier provider of customized sales solutions on
an outsourced basis to U.S. pharmaceutical companies, PDN's unique product
detailing programs are enhancing its leadership position in the growing
contract sales organization industry.
Cornerstone, one of Sales Technologies/Walsh's strategic technology
solutions for sales professionals, will instantly deploy sales and marketing
information to approximately 220 PDN sales representatives - the first of
several PDN client sales force automation projects. The Cornerstone
implementation is expected to eventually encompass eight sales organizations
and 1,000 sales representatives.
Kelly-Waldron Sales Force Automation, the exclusive U.S. value-added
reseller of Sales Technologies/Walsh systems, will handle support throughout
the PDN implementation.
"We are delighted to provide PDN with the best technology and information
sharing tools in the healthcare industry," said Ronald Brown, chief executive
officer of Sales Technologies/Walsh. "We are confident that the Cornerstone
solution will contribute to the continued success of this growing company."
"Our business partner strategy with Kelly-Waldron is proving itself very
quickly in the U.S. marketplace," remarked Doug Brainard, vice president,
Sales & Marketing for Sales Technologies/Walsh. "The ability to partner for
marketing and implementation 'bandwidth' to special segments of the
pharmaceutical industry is important. Contract Sales Organization companies
like PDN provide key selling channels for our manufacturing clients.
Cornerstone can link them together, improving the quality of information
sharing and market intelligence."
Based in Lawrenceville, NJ, PDN is a leading provider of customized sales
solutions on an outsourced basis to the U.S. pharmaceutical industry. Backed
by ten years of experience and established relationships with many of the
pharmaceutical industry's largest companies, PDN's unique product detailing
programs are enhancing its leadership position in the growing Contract Sales
Organization industry.
Horsham, PA-based Kelly-Waldron provides companies in the pharmaceutical
and healthcare industries with quick-to-the-market automation solutions using
leading-edge software that is supported by standard procedures and
implementation methods. Services include sales force automation via Windows
CE or Windows '95/NT operating systems, management analysis tools and market
research tools.
Sales Technologies/Walsh is the leading provider of sales force automation
products and services to the pharmaceutical industry. More than 35,000
pharmaceutical sales executives worldwide depend on Sales Technologies/Walsh
to make business decisions each day. Services include sales force automation
systems, strategic sales and marketing information solutions, and the
provision of client-critical databases. Additional information is available
at http://www.salestech.com.
Sales Technologies/Walsh is a division of IMS HEALTH (NYSE: RX), the
world's leading provider of information solutions to the pharmaceutical and
healthcare industries. With more than $1 billion in 1997 revenue, IMS HEALTH
operates in over 90 countries. IMS HEALTH is the largest pharmaceutical
manufacturer information partner, with over 40 years experience in the
industry. Key products and services integral to customer day-to-day
operations include: market research for prescription and over-the-counter
pharmaceutical products; sales management information to optimize sales force
productivity; technology enabled selling solutions for sales and marketing
decision-making; and technology systems and information services that support
managed care organizations.
Additional information is available at http://www.imshealth.com.
SOURCE IMS Health
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Related links:
http://www.imshealth.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 115785
CONTACT:
Ken Goodgames of Sales Technologies/Walsh,
404-841-4898, or Brian Dillon of Kelly-Waldron, 800-836-2560
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