ATLANTA, July 10 /PRNewswire/ -- Sales Technologies/Walsh today announced
that it has signed a three-year contract valued at $800,000 to provide its
sales force automation solution to Pfizer Korea.  Advanced technology will be
used to instantly deploy sales and marketing information to approximately
110 sales representatives.
    A spokesperson for Pfizer Korea said that the company chose Sales
Technologies/Walsh because of its ability to support local operations, as well
as its local language capability.  In addition, Pfizer in Korea will pilot
Premiere(SM) -- the Sales Technologies/Walsh application -- as a possible
regional solution for field support systems.
    "Our ability to support the product in Korea was of crucial importance to
Pfizer," said Sales Technolgies/Walsh Regional Commercial Director Martin
Fagan.  "We delivered a Korean-language version to meet their needs, and will
be working closely with them as they further develop their Asia-Pacific
business."
    Sales Technologies/Walsh is the leading global provider of sales force
automation products and services to the pharmaceutical industry.  More than
35,000 pharmaceutical sales executives worldwide depend on Sales
Technologies/Walsh to make business decisions each day.  Services include
sales force automation systems, strategic sales and marketing information
solutions, and the provision of client-critical databases.  Additional
information is available at http://www.salestech.com.
    Sales Technologies/Walsh is a division of IMS HEALTH (NYSE: RX), the
world's leading provider of information solutions to the pharmaceutical and
healthcare industries.  With more than $1 billion in 1997 revenue, IMS HEALTH
operates in over 90 countries.  IMS HEALTH is the largest pharmaceutical
manufacturer information partner, with over 40 years' experience in the
industry.  Key products and services integral to customer day-to-day
operations include: market research for prescription and over-the-counter
pharmaceutical products; sales management information to optimize sales force
productivity; technology enabled selling solutions for sales and marketing
decision-making; and technology systems and information services that support
managed care organizations.
     Additional information is available at http://www.imshealth.com.

Link to this page:

  

http://www.salestech.com
CONTACT:
Ken Goodgames of Sales Technologies,
404-841-4898

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