NEW YORK, July 10 /PRNewswire/ -- Piranha, Inc.,
(OTC Bulletin Board: BYTE), an innovator in data compression technology, has
received an order for Piranha Byte's lossless compression software solution
from McCann Relationship Marketing.
McCann-Erickson WorldGroup is the largest marketing communications network
organization in the world with billings of more than $18.5 billion and
operations in 127 countries. McCann-Erickson recently was named "Agency of
the Year" in the U.S. by four leading advertising industry publications:
Advertising Age, Adweek, Business Marketing and The Delaney Report. It
continues its industry leadership in the core areas of overall billings,
country coverage, number of agencies top-ranked in their own markets and
global brands handled.
Piranha Byte's compression technology enables McCann to improve the speed,
bandwidth and time normally associated with its digital file transfers.
Piranha Byte reduces data transfer time and storage requirements and provides
point-to-multipoint communications, compressing files at least eight times
smaller than their original size.
"We do a lot of work with high-resolution art files in the studio and this
technology will give us the ability to save time and money by creating one
piece of art that we can re-purpose," said John Rand, vice president, studio
director for McCann Relationship Marketing.
"This gives me the ability to take a 100-megabit file and simply email it
to whoever needs it, plus it's lossless. Transporting large files becomes a
simple and easy task."
Albert Peturccio, director of computer services and production, has been
involved in the testing and will implement Piranha Technology at McCann. He
and Rand will rely on Piranha Byte compression to enhance the distribution of
assets and reduce the cost of storing and archiving the digital files.
"For us, lossless compression is a key to our business," Rand said. "We
are constantly using digital art files over and over again, and many of these
files have to be re-touched. Lossless compression solutions maintain the full
data integrity of each file, no matter how many times we compress and
uncompress them. In other words, no data or part of the image is lost, and
every time the compressed files are drastically reduced and enlarged, the
images will always open up as if they were originals."
McCann Relationship Marketing purchased Piranha Byte from Impact
Solutions, Piranha Inc.'s sales and marketing subsidiary that is focused on
the professional imaging and publishing industries. Impact Solutions recently
announced sales of Piranha Byte to DDB Worldwide and Messner Vetere Berger
McNamee Schmetterer/EURO RSCG. Zideo.com, another Piranha subsidiary,
specializes in Internet and entertainment solutions.
About Piranha, Inc.
Piranha, Inc. (OTC Bulletin Board: BYTE), based in Dallas, Texas, develops
digital compression solutions to produce precise compressed images, sound and
text for e-businesses, publishers and printers. Piranha delivers high-quality
"lossy" and "lossless" data compression management solutions for printing,
publishing, medical imaging, document storage and Internet-related businesses
such as music, video, gaming, e-commerce, photos and advertising. Piranha
solutions increase the speed of Web pages and maximize bandwidth and storage.
Piranha products are available on Linux, Windows and Macintosh systems.
Impact Solutions, Inc., focuses on the imaging and printing industries, is
located in Freehold, N.J.. Zideo.com is located in Richardson, Texas. More
information is available at http://www.piranha.com , http://www.impact-s.com and
http://www.zideo.com or call Impact Solutions at 732-409-5190.
Piranha Stream and Piranha Byte are trademarks of Piranha, Inc. Other
companies' names and products are trademarks or registered trademarks of their
respective companies.
Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995. Included in this company profile are certain "forward looking"
statements within the meaning of the Securities Act of 1933, as amended.
Although the Company believes that the expectations reflected in such forward
looking statements are reasonable, actual results may differ materially from
those anticipated in the forward looking statements as a result of certain
factors including sales levels, retention, competition trends and other market
factors.
CONTACT: Larry E. Greybill of Piranha, Inc.-Impact Solutions,
732-409-5190, or lgreybill@impact-s.com; or Michael DiLorenzo or David McKee,
both of Schwartz Communications, Inc., 781-684-0770, or
piranha@schwartz-pr.com .
SOURCE Piranha, Inc.
 back to top
Related links:
http://www.piranha.com
CONTACT:
Larry E. Greybill of Piranha, Inc.-Impact
Solutions, 732-409-5190, or lgreybill@impact-s.com; or Michael
DiLorenzo or David McKee, both of Schwartz Communications, Inc.,
781-684-0770, or piranha@schwartz-pr.com
|
