Brings Web Development and Management In-House

    SAN JOSE, Calif., July 10 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading developer and business-to-business direct marketer
of desktop telephony and equipment interface products, announced today that it
has launched a newly designed Web site, based on software from Art Technology
Group ("ATG") (Nasdaq: ARTG).  The new Dynamo-based Web site makes it even
easier for customers to find the products they need, obtain information on a
wide range of products, and to purchase products over the Web.
    Thousands of small and medium-sized businesses tap into the Hello Direct
site every day for telephony information, advice, and the purchase of telecom
products and services.
    "The Web site improvements immediately visible to customers are only a
first step towards more powerful enhancements," said Michael Young, vice
president, CIO and chief e-business officer of Hello Direct.  "Our focus to
date has been in replicating the capabilities of the previously outsourced
site.  Now we've accomplished that goal and using ATG Dynamo are ready to move
on to enhanced personalization, better integration with our affiliates and
partners, cross-sell and up-sell capabilities, and customized support of Hello
Direct corporate accounts."
    The new site design delivers a more contemporary look and feel, more
helpful product description screens, a more powerful search capability, and a
streamlined ordering process.  Behind the scenes, the use of templates for
hundreds of product description screens will make updating the Web site much
faster and easier, delivering even more up-to-the-minute products, information
and special offers to Hello Direct's Web site customers.  New administrative
and reporting tools will allow Hello Direct to continuously optimize the site
for customer satisfaction and sales.  Hello Direct will also be able to evolve
the design and capabilities of the site much more easily.
    The new Web site is built upon Art Technology Group's Dynamo(R) Product
Suite for customer relationship management and electronic commerce.  "We
selected Dynamo because it was easy to integrate with our legacy back-end
systems, and we were confident that we could rapidly and efficiently integrate
it with other new software to be added later," said Michael Laster, Director
of Information Systems for Hello Direct.  "With Dynamo we believe we have
'future-proofed' the Hello Direct Web site."
    "Hello Direct is a leader in business-to-business commerce on the Internet
and we are pleased the company selected ATG as the platform to accelerate
their marketing, sales, and customer relationship management on the Web," said
Ian Reid, vice president of marketing, Art Technology Group.
    The new Web site was developed internally by Hello Direct and will be
managed entirely by Hello Direct itself.  Previously, the company had
outsourced its Web site development and operations.  The new site is a major
milestone in a Hello Direct initiative to Web-enable the entire company.  The
initiative will include further enhancements to Web order processing and Web
interfaces for all representatives in the company's inbound, outbound, and
customer service call centers.
    "By bringing our Web site development and management in-house, we have
more complete control of our site, with fewer compromises," adds Young.  "We
can update and add capabilities to the site more quickly and efficiently, and
provide a site that is more tailored to Hello Direct customer needs."

    About Art Technology Group
    Art Technology Group, Inc. is a leading provider of Internet customer
relationship management and electronic commerce products and services.  ATG
offers an integrated suite of Java application server-based products and
services, as well as related application development, integration, and support
services.  The ATG Dynamo(R) Product Suite enables Global 1000 enterprises, as
well as new businesses using the Internet as their primary business channel,
to understand, manage, and build their online customer relationships and to
more effectively market, sell, and support their products and services over
the Internet.
    The Dynamo solution is designed to provide businesses with the core
platform and software tools required to develop and deploy personalized,
scalable, and reliable e-commerce Web sites.  Dynamo is licensed to over 300
customers including 3M, BabyCenter, BMG Direct, Eastman Kodak, Informix,
Network Solutions, Sun Microsystems, and TheStreet.com . The company is
headquartered in Cambridge, Mass., with additional locations throughout North
America and Europe.

    About Hello Direct
    Hello Direct, Inc. (Nasdaq: HELO) is the leading developer and
business-to-business direct marketer of desktop telephony and equipment
interface solutions, including headsets, audio and video conferencing,
wireless, and related desktop products.  Through a combination of distinctive
catalogs, outbound telemarketing, and internet sales channels, the company
offers a broad selection of commercial grade solutions to its customers'
evolving communications needs.  For more information on Hello Direct, Inc.,
please visit http://www.hellodirect.com , the leading online source of
telecommunications information, products and services.

    This press release contains forward-looking statements for purposes of the
safe harbor provisions under The Private Securities Litigation Reform Act of
1995.  These statements involve known and unknown risks and uncertainties that
may cause ATG's actual results, levels of activity, performance or
achievements to be materially different from any future results, levels of
activity, performance or achievements expressed or implied by such
forward-looking statements.  Important risk factors affecting ATG's business
generally may be found in ATG's prospectus and in periodic reports and
registration statements filed with the Securities and Exchange Commission.
Risk factors related to the subject matter of this press release include the
possibility that the Hello Direct site will not function properly, either now
or in the future; that the systems used by the customer will not remain
integrated, that the site will not be able to handle large volumes of traffic,
that end user customers will encounter difficulties in using or accessing the
web site; unrealistic customer expectations; and the costs and risks
associated with intellectual property infringement and litigation.  ATG
undertakes no obligation to update any of the forward-looking statements after
the date of this press release.
    This release contains forward-looking statements including, but not
limited to, statements regarding the development of new Hello Direct Web site,
and their potential to contribute to incremental revenue and profit at some
point in the future.  These forward-looking statements involve risks and
uncertainties that could cause actual results to differ, and such differences
could be material.  Such risks and uncertainties include, but are not limited
to, the following: the uncertainty of the Company's future operating results,
the fact that the market for telecommunication products is generally
characterized by rapidly changing technology, the Company's need and ability
to successfully develop new products, the Company's dependence on and market
acceptance of its current and newly introduced products, risks associated with
managing a growing business and the Company's dependence on key personnel.  A
description of the risks that could cause results to vary are contained under
the caption (Risk Factors) in the Company's reports on Form 10-K and Form 10-Q
on file with the SEC for a discussion of risks and uncertainties.  Hello
Direct assumes no obligation to update these forward-looking statements for
subsequent events.

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