ST. PETERSBURG, Fla., July 10 /PRNewswire-FirstCall/ --
Catalina Marketing Corporation (NYSE: POS) announces agreement with
Albertson's (NYSE: ABS) to install the Catalina Marketing Network(R) into more
than 600 Sav-on and Osco Drug stores nationwide. The Catalina Marketing
Network will enable Albertson's to deliver relevant, one-to-one communications
and targeted offers to its Sav-on and Osco Drug Store customers at the time of
checkout.
"We've experienced success with the type of capability that the Catalina
Network can provide in our food stores, and we're excited about expanding this
capability into our drug stores," said Pam Powell, Group Vice President,
Marketing, Albertson's, Inc. "Deployment of the Catalina Marketing Network in
both our food and drug stores will allow us to strengthen our cross-
promotional efforts."
Sav-on Drug and Osco Drug are among the nation's largest food and drug
retailers and are indicative of the types of retail environments for which the
Catalina Marketing Network is well suited.
"Retailers recognize the power of our one-to-one marketing products and we
are excited that Sav-on Drug and Osco Drug have decided to roll out our
targeting capabilities in their remaining stores," said Cynthia McCloud,
Senior Vice President of Retail Sales and Marketing. "In addition, the
expansion of our Network extends our relevance to a broader range of consumer
packaged goods manufacturers."
Catalina Marketing's patented communication capabilities range from
sampling, advertising, couponing and loyalty programs designed to achieve the
retailer or brand's specific marketing objectives.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catalinamarketing.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/113439.html
CONTACT:
Rachel Keener of Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catlinamarketing.com
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