NEW YORK, July 10 /PRNewswire/ -- A campaign to educate the event-going
public on the "Paperless Ticket" and a promotion to help airline pilots
quit smoking have been recognized by MultiVu as some of the most
exceptionally creative uses of multimedia by corporate, non-profit, and
government communications professionals during May and June.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/multivu/33860/
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )
"In today's multi-faceted media world, organizations that utilize
multimedia tools in their outbound communications significantly increase
the likelihood that their messages will garner the attention that they
deserve," according to Gena Sabin, product manager for Multimedia News
Releases at PR Newswire. "In our latest creativity awards, MultiVu
recognizes two very different organizations that have demonstrated how
incorporating video and audio clips, high-resolution photos and social
media tools in a single multimedia platform can catapult one's messages to
multiple audiences and bring life to a communications campaign."
Ticketmaster
Everyone who has ever purchased tickets to an event is familiar with
Ticketmaster. As one of the largest e-commerce sites on the Internet, the
company has come up with the latest innovation in ticketing technology: the
Paperless Ticket (TM). Fans who order tickets through Ticketmaster.com or
through Ticketmaster charge-by-phone can simply present venue door staff
their credit card, along with a valid photo ID, and they'll be given a
receipt and granted immediate access, saving both time and trees.
In order to spread the word, Ticketmaster utilized a MultiVu B-roll
package to garner media hits on broadcast stations, as well as a Multimedia
News Release (MNR) to push the information directly out to the consumers
who use its services. All of the videos in the MNR (link below) were
delivered to a network of online video portals in order to demonstrate how
paperless tickets work and the benefits that the new service provides.
Musician Tom Waits is also recognized in the MNR as being the first artist
to offer the paperless ticketing option to fans.
http://www.prnewswire.com/mnr/ticketmaster/33099
GlaxoSmithKline Consumer Healthcare
As part of its anti-smoking efforts, GlaxoSmithKline Consumer
Healthcare, an industry leader in smoking cessation, offered a package of
free Commit Cherry lozenges to all licensed commercial and private pilots
interested in quitting smoking. The campaign, which ran during the entire
month of June, was initiated after the Federal Aviation Administration
(FAA) announced its plans to remove a prescription anti-smoking pill from
its approved list of safe medications for pilots.
With time being a factor, GSK worked with MultiVu to quickly develop a
Multimedia News Release (link below) that announced the nicotine lozenge
give- away and incorporated video and photos related to GSK's anti-smoking
campaign.
http://www.prnewswire.com/mnr/gsk/33419.
About the Multimedia News Release
MultiVu's Multimedia News Release provides organizations an opportunity
to reach public and media audiences directly through the use of innovative
technology. Ticketmaster and GlaxoSmithKline Consumer Healthcare each
customized a Multimedia News Release that captivated their audience in
creative and interactive ways. For more information on how MultiVu creates
attention-getting Multimedia products for "Broadcast and Beyond," visit
http://www.multivu.com
About MultiVu
MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and
multimedia production and global distribution services to organizations
that want to reach the media, financial community, general public and other
key audiences with their visual and audio messages.
Using the latest technologies and the vast distribution resources of PR
Newswire, MultiVu(TM) multiplies the number of opportunities an
organization has to communicate with specific audiences. A variety of
current and developing platforms for tape, digital and mobile content make
this possible, including traditional broadcast TV and radio, financial
networks, company intranets, the Web and wireless devices.
About PR Newswire
PR Newswire Association LLC ( http://www.prnewswire.com ) provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor,
non-profit, and other customers worldwide. Using PR Newswire, these
organizations reach a variety of critical audiences including the news
media, the investment community, government decision-makers, and the
general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and
routinely sends its customers' news to outlets in more than 170 countries
and in more than 40 languages. Utilizing the latest in communications
technology, PR Newswire content is considered a mainstay among news
reporters, investors and individuals who seek breaking news from the
source. PR Newswire's leading services include ProfNet(SM), eWatch(TM),
MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM),
MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry,
Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR
Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic
communications services. PR Newswire is a subsidiary of United Business
Media Limited of London.
SOURCE PR Newswire Association LLC
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Related links:
http://www.prnewswire.com
http://www.multivu.com/
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
CONTACT:
Jason Rando, The Ruth Group, +1-646-536-7025,
jrando@theruthgroup.com, for PR Newswire Association LLC
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