Easier Reservation Process, More Content for Hertz Customers
PARK RIDGE, N.J., July 11 /PRNewswire/ -- Hertz.com has been redesigned to
further simplify and personalize the online reservation process and to provide
browsers and customers more content to enhance the overall car rental
experience. In addition to its popular "Special Offers" section, the new site
features a newly redesigned reservation section; a section explaining all
about Hertz' rental programs, services, vehicles and locations, basically
everything one needs to know "Before You Rent;" and an entirely new section
with driving directions and weather information to help customers plan "While
You're There".
Brian Kennedy, Hertz Executive Vice President, Marketing and Sales,
commented, "Hertz' online business continues to grow rapidly to almost 15% of
all US reservations, with most of these reservations being booked directly at
hertz.com. For the first time, in April of this year, we had more than 1.75
million visitors to hertz.com, another first for the car rental industry. We
are now improving our web site to make sure that we continue giving customers
what they really want when they do business with us online."
Claude Burgess, Hertz Vice President, Technology and e-Commerce,
commented, "Since we first launched hertz.com in 1997, we have continually
monitored customer feedback and changes in technology, and that work has
culminated in the revamped site we fully launched on April 11, 2002. We
utilized the latest technology and web design to provide even easier
navigation and a more intuitive reservation process. Responding to customer
feedback, the new site provides easy access to more pre-reservation
information and reduces the time spent booking reservations."
The new "Before You Rent" section details Hertz' rental programs and
services, location and vehicle guides, optional services that can be purchased
when picking up the vehicle, and includes a full list of rental terms and
conditions. To make the reservation process easier, the site offers a
shopping cart feature with its "Remember" button so that any products,
services and special offer choices are automatically incorporated into the
reservation.
The simplified reservation process, "Get a Quote ... Reserve a Car,"
incorporates "Before You Rent" and "Special Offers" choices. For Hertz #1
Club and #1 Club Gold members, personal preferences are automatically
incorporated into the reservation. A side bar outlines rental details for easy
reference. Customers in the reservation process are always free to browse
other pages on hertz.com without loosing reservation information already
provided. To return to their reservation, customers simply click the "Return
to Reservation In Process" link that can be found on the upper left-hand
corner of the site. Once completed, the customer automatically receives an e-
mail confirming the reservation.
The "While You're There" section contains road maps with point to point
driving directions, recommended safety tips and weather information.
Other sections that can be accessed easily by tabs at the bottom of the
site include:
* Special Offers -- Includes details of current promotions; utilizes the
"Remember" feature, incorporating the offer into the reservation
process.
* Clubs -- Home to #1 Club and #1 Club Gold information where account
enrollment and updates can be made, and membership history and
receipts can be obtained. In addition, a "my trips" section stores #1
Club Gold member data for easy access to previous reservations and
provides the ability to build re-bookable reservations for repeat
bookings.
* Business-to-Business -- Provides details of available business
programs, including business account program enrollment and
meetings/convention services.
* Customer Support -- Allows customers to request a receipt, contact
Hertz and provide feedback on any aspect of the rental experience.
* Help -- Provides assistance while on Hertz.com.
For more information or reservations, visit Hertz web site at
http://www.hertz.com or, customers may still call their local travel agent, or
call Hertz directly at 1-800-654-3131.
The Hertz Corporation operates from more than 7000 locations in the US and
more than 150 other countries.
SOURCE The Hertz Corporation
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Related links:
http://www.hertz.com
Company News On-Call:
http://www.prnewswire.com/comp/406850.html
CONTACT:
Paula R. Stifter of the Hertz Corporation,
+1-201-307-2824
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