SEMICON WEST, SAN FRANCISCO, July 11 /PRNewswire/ -- Impress Public
Relations, Inc., a leading semiconductor public relations agency, and
Smithco Marketing + Communications Inc. (Smithco M+C), a creative marketing
agency for high-tech and industrial companies, announced today the
formation of the Smithco-Impress Marketing Alliance. The initiative is
designed to offer a complete integrated marketing capability, including
creative and strategic planning, public relations, branding, advertising,
interactive marketing, tradeshow and event planning.
"Multimedia technology and interactive media have drastically changed
the face of marketing, requiring a much closer cooperation between PR,
advertising and creative strategy," said Martijn Pierik, founder of Impress
PR. "Smithco-Impress is a one-stop shop that removes the hassle and cost of
having to deal with multiple agencies and big retainer fees and helps move
projects along quickly, resulting in a consistent, cost-efficient end
product."
"In order to have a truly effective communications strategy all aspects
of the marketing mix must be aligned, which is what this partnership
accomplishes," said Kelly Smith, Smithco M+C's president and CEO. "As an
alliance working under one roof, we're able to optimally integrate our
customers' branding, messaging and creative strategies and execute
accordingly, which clearly differentiates us from other agencies."
Smithco-Impress is headquartered in Phoenix, Ariz. A second
Smithco-Impress office is planned for San Francisco, Calif., where Impress
already has an office.
For more information on the Smithco-Impress Marketing Alliance, visit
http://www.Smithco-Impress.com.
About Impress Public Relations
Impress Public Relations is a full-service high-tech public relations
agency specializing in the semiconductor and related industries. The
company is headquartered in Phoenix, Ariz., with offices in San
Francisco/Silicon Valley and New England, and global partners in Munich,
Germany, Shanghai, China and Tokyo, Japan. Impress combines more than 30
years of experience in high-tech public relations, journalism and
publishing. The agency's mission is to use public relations to shape
perceptions and create positive lasting impressions. The Impress team
functions as an extension of the client's marketing department, which is
what makes the client-agency relationships succeed to produce maximum
results. For more information, please visit http://www.impress-pr.com or contact
Martijn Pierik at 602.366.5599 or martijn@impress-pr.com.
About Smithco Marketing + Communications Inc.
Smithco Marketing + Communications Inc. (Smithco M+C) specializes in
delivering strategic marketing and communications campaigns for global
leaders in high-tech and industrial markets. Founded in 2002, Smithco M+C
offers unique integrated marketing solutions that transform corporate
visions into reality. Services include strategic planning, branding,
advertising, media planning and placement, interactive marketing, and
tradeshow development. For more information on Smithco M+C and its
capabilities, please visit http://www.smithcomc.com or contact Kelly Smith at
ksmith@smithcomc.com.
SOURCE Impress Public Relations
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Related links:
http://www.smithcomc.com/
http://www.impress-pr.com/
CONTACT:
Martijn Pierik of Impress Public Relations,
+1-602-366-5599, or martijn@impress-pr.com; or Kelly Smith of
Smithco Marketing + Communications, +1-480-213-5479, or
ksmith@smithcomc.com
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