--Initial Focus on Atlanta Market--
BOISE, Idaho, July 11 /PRNewswire-FirstCall/ -- Great American Family
Parks, Inc. (OTC Bulletin Board: GFAM), a company focused on buying and
managing profitable regional theme parks and themed amusement attractions
in the United States, announced today that the Company has begun a targeted
multi-media, advertising campaign. The first phase of the Company's
advertising program consists of television commercials and a comprehensive
direct mail campaign, both targeted to potential park visitors in the
Atlanta market.
The television advertising campaign featuring Great American Family
Park's wholly owned theme park, Wild Animal Safari, commenced on June 5,
2006 and ran through June 23, 2006. The campaign consists of a 30-second
commercial, airing daily on Atlanta television including the networks of
ABC, NBC, FOX, and CBS. The commercial ran on all channels at various hours
including mornings and evenings. The direct mail campaign coincided with
the placement of television commercials, targeted to audiences in
pre-selected locations, based on extensive market research. To view the
commercials please visit http://www.weloveparks.com/wildanimal.html .
The 12 month Wild Animal Safari marketing plan was facilitated by Jeff
Lococo, a member of Great American Family Park's Board of Directors. Mr.
Lococo has over twenty-five years of experience in the theme park,
entertainment and hospitality industry. Most recently, Mr. Lococo
spearheaded the Marketing and Advertising program for Great Wolf Resorts,
Inc. and was responsible for Great Wolf's Resort Operations.
Mr. Lococo said, "Wild Animal Safari is a beautiful family park where
visitors are able to tour and interact with animals in a simulated,
indigenous and natural habitat. It is one of the few remaining animal parks
in the United States where animals live in the open and visitors are able
to come face to face with them, similarly to what it would be like on a
true African safari. Our goal in creating this campaign is to reach out to
the people who live close to Pine Mountain, Georgia to plant the seed that
they are only a short drive away from this amazing family experience, which
is located less than two hours outside of Atlanta."
Dr. Larry Eastland, President of Great American Family Parks, said in
making this announcement: "Over the past several months the Company has
developed and begun to implement a strategic plan to enhance the park,
through upgrades and increased attractions to draw and retain visitors.
This campaign reaches out to a large and diverse audience in the Atlanta
market to create better awareness for our growing theme park. With the cost
of fuel, travel, and entertainment clearly on the rise, visiting our park
offers an alternative to expensive entertainment outlets and vacations.
GFAM continues to take steps to grow attendance and deliver the best
experience possible for people who visit our parks. Our recent upgrade to
the park, additional concessions in tandem with this strategic marketing
campaign has the potential to grow our already strong business for the
combined benefit of customers and shareholders alike."
About Great American Family Parks:
Great American Family Parks is focused on buying and managing
profitable regional theme parks and themed amusement attractions in the
United States. By building a family of parks, GFAM plans to develop a
series of compatible, yet distinct entertainment and amusement products,
including themed amusement parks, associated products, food and beverage,
and multimedia offerings. For more information on the Company, visit
http://www.weloveparks.com .
Safe Harbor Statement Under The Private Securities Litigation Reform
Act of 1995:
The statements in the press release that relate to the company's
expectations with regard to the future impact on the company's results from
new products in development are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The
results anticipated by any or all of these forward-looking statements may
not occur. Additional risks and uncertainties are set forth in the
Company's Annual Report on Form 10-KSB for the year ended December 31,
2005, the Company's Quarterly Report on Form 10-QSB for the first quarter
ended March 31, 2006. The Company undertakes no obligation to publicly
release the result of any revisions to these forward-looking statements
that may be made to reflect events or circumstances after the date hereof,
or to reflect the occurrence of unanticipated events or changes in the
Company's plans or expectations.
SOURCE Great American Family Parks, Inc.
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Related links:
http://www.weloveparks.com/
CONTACT:
Ashley Hull of Great American Family Parks,
+1-208-342-8888, or hunnyhull@leamanagement.com; or investors,
Bethany R. Tomich of Equity Performance Group, +1-617-723-1465,
or Bethany@equityperfgp.com
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