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Sony Takes Memory Stick to the Movies

   Sony's new 1GB Memory Stick(R) Entertainment Pack is designed for people who play more than just games on their PSP(R) (PlayStation(R) Portable) system. The entertainment pack, available in August for about $60 allows you to select one complementary full length movie to play on your PSP system. You can choose from four movies: "Hitch," "S.W.A.T.," "The Grudge" or "XXX: State of the Union." (PRNewsFoto/Sony Electronics, Inc.;)

SAN DIEGO, CA UNITED STATES
   Sony's new 2GB Memory Stick(R) Entertainment Pack is designed for people who play more than just games on their PSP(R) (PlayStation(R) Portable) system. The entertainment pack, available in August for about $100 allows you to select one complementary full length movie to play on your PSP system. You can choose from four movies: "Hitch," "S.W.A.T.," "The Grudge" or "XXX: State of the Union.". (PRNewsFoto/Sony Electronics, Inc.;)

SAN DIEGO, CA UNITED STATES
          New Entertainment Pack Comes with Everything but Popcorn

    SAN DIEGO, July 12 /PRNewswire/ -- Sony's new Memory Stick(R)
Entertainment Packs are designed for people who want to experience the full
range of multi-functional features on their PSP(R) (PlayStation(R)Portable)
system.
    (Photos: http://www.newscom.com/cgi-bin/prnh/20060712/LAW038-a
             http://www.newscom.com/cgi-bin/prnh/20060712/LAW038-b )
    In concert with Sony Pictures Home Entertainment, Sony Electronics will
be making 1GB and 2GB Memory Stick Duo(TM) Entertainment Packs available
that will be bundled with an installer DVD. With the installer DVD loaded
into a personal computer, you can use the complimentary unlock code in the
package to select, unlock and transfer one of four Sony movies optimized
for PSP playback from the DVD to the Memory Stick media.
    The movies to choose from are: "Hitch," "S.W.A.T.," "The Grudge" or
"XXX: State of the Union."
    While the Memory Stick Duo cards included in the Entertainment Pack can
be used with any enabled device, such as Cybershot(R) cameras, Handycam(R)
camcorders and Sony Ericsson mobile phones, a movie transferred from the
bundled DVD is viewable exclusively on PSP system.
    "The Memory Stick Entertainment Pack bundles fun with function," said
Mike Kahn, senior manager for Memory Stick Media at Sony Electronics. "This
collaboration with Sony Pictures provides a quick, simple way to get a
full-length movie onto Memory Stick media at no extra charge."
    "We had great success on the big screen with each of the movies offered
in the Memory Stick Entertainment Pack," said Mike Arrieta, senior vice
president, digital distribution and mobile entertainment, Sony Pictures
Home Entertainment. "We expect consumers to have renewed enjoyment from
these movies on the go as we make them available on Memory Stick media
cards for the PSP system."
    The 1GB (MSX-M1GSTEP) and 2GB (MEX-M2GSEP) Memory Stick Entertainment
Packs will be available next month for about $60 and $100, respectively,
online at sonystyle.com, across the country at Sony Style(R) retail stores
(http://www.sonystyle.com/retail), and at authorized dealers nationwide.
    Contact:  Jenny Mehlow
              Sony Electronics Inc.
              jenny.mehlow@am.sony.com

              Claire McKittrick
              Sony Pictures Home Entertainment
              claire_mckittrick@spe.sony.com


SOURCE Sony Electronics, Inc.




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Related links:
  • http://www.sonystyle.com/retail
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20060712/LAW038-a
    http://www.newscom.com/cgi-bin/prnh/20060712/LAW038-b
    AP Archive: http://photoarchive.ap.org AP PhotoExpress
    Network: PRN2-PRN3 PRN Photo Desk,
    photodesk@prnewswire.com
    CONTACT:
    Jenny Mehlow of Sony Electronics Inc.,
    +1-858-942-3775, jenny.mehlow@am.sony.com; or Claire McKittrick
    of Sony Pictures Home Entertainment, +1-310-244-4722,
    claire_mckittrick@spe.sony.com