SPECIAL OLYMPICS LOGO Special Olympics Logo. (PRNewsFoto)[AG] BEIJING CHN
		XINHUA PR NEWSWIRE LOGO Logo for Xinhua PR Newswire, venture created between PR Newswire and Xinhua Financial Network that helps Chinese and multinational companies and organizations in China with their communications needs. (PRNewsFoto)[TC RV] BEIJING, LONDON AND NEW YORK CHN, GBR AND USA

Newswire to Provide Business Communications Services to Special Olympics China

    BEIJING, June 30 /Xinhua-PRNewswire/ -- Xinhua PR Newswire today announced
that it has been designated an official partner of Special Olympics East Asia,
an international organization dedicated to empowering individuals with
intellectual disabilities to become physically fit, productive and respected
members of society through sports training and competition.  Special Olympics
East Asia is the regional office for five Special Olympics Programs: Special
Olympics China, Special Olympics Hong Kong, Special Olympics Chinese Taipei,
Special Olympics Macau and Special Olympics Korea.
    (Logos:  http://www.newscom.com/cgi-bin/prnh/20021125/NYM130LOGO-b
             http://www.newscom.com/cgi-bin/prnh/20040302/LNTU017LOGO )
    "Xinhua PR Newswire is honored to be an official partner of Special
Olympics East Asia.  This is an amazing organization that has positively
impacted the lives of over 300,000 adults and children with intellectual
disabilities in China alone," said John Williams, president of Xinhua PR
Newswire.  "By serving as Special Olympics East Asia's chief business
communications provider, we intend to help the organization further promote
its cause and to reach its projected growth targets in the coming year."
    An official partner of Special Olympics East Asia, Xinhua PR Newswire will
offer pro bono and discounted business communications services to Special
Olympics East Asia's headquarters in China.  Xinhua PR Newswire will provide
Special Olympics East Asia with traditional and multimedia news release
distribution services and access to AP Worldwide and NewsCom photo archives.
Both services will enable Special Olympics East Asia's China program to reach
a global audience of journalists and philanthropists with information about
its organization and events.
    In addition to news release distribution and photo archives, Special
Olympics East Asia will have access to ProfNet, a database for journalists to
locate expert sources and liaise with public relations professionals, and
eWatch, an online news monitoring service.  With ProfNet and eWatch, Special
Olympics East Asia will have the ability to better manage its public relations
efforts and capitalize on media opportunities beneficial to its cause.
    "We are extremely pleased to be partnering with the premiere business
communications agency in China to promote the accomplishments of Special
Olympics East Asia," said George Smith, Special Olympics East Asia Managing
Director.  "A goal for Special Olympics East Asia is to assist Special
Olympics China in its plan of growing from 50,000 to 500,000 athletes by 2005.
To achieve this goal we must improve social awareness of our organization and
create massive attitudinal change amongst the general public.  Our partnership
with Xinhua PR Newswire will play a crucial role in this process."

    About Xinhua PR Newswire
    Xinhua PR Newswire is a venture created by Xinhua Finance and PR Newswire.
Xinhua PR Newswire assists companies and organizations in Asia with cost
effective means to send news and information to the media, general public and
investment community in China, Asia and the rest of the world.  Xinhua PR
Newswire distributes press releases to 135 countries and regions in 30
languages by leveraging PR Newswire's global news distribution networks and
the latest in communications technology.  Xinhua PR Newswire also provides
targeting and measurement services in Asia.  Visit
http://www.xinhuaprnewswire.com for further information.

    About Special Olympics
    Special Olympics is an international organization that changes lives by
promoting understanding, acceptance and inclusion between people with and
without intellectual disabilities.  Through year-round sports training,
athletic competition and other related programming for more than 1.3 million
children and adults with intellectual disabilities in more than 150 countries,
Special Olympics has created a model community that celebrates people's
diverse gifts.  Founded in 1968 by Eunice Kennedy Shriver, Special Olympics
provides people with intellectual disabilities continuing opportunities to
realize their potential, develop physical fitness, demonstrate courage and
experience joy and friendship. There is no cost to participate in Special
Olympics.
    Special Olympics East Asia is one of seven Special Olympics International
regional offices.  Located in Beijing, Special Olympics East Asia oversees
Special Olympics programming in China, Hong Kong, Taiwan, Macau and South
Korea.
    Visit Special Olympics online at http://www.specialolympics.org or Special
Olympics East Asia at http://www.specialolympics.org.cn .

    For more information, please contact:

     Karen Fang, Manager, China,
     Xinhua PR Newswire
     Tel:   +86-10-6515-6138 x260
     Email: karen.fang@xinhuaprnewswire.com

     Erica Kerner, Director of Marketing & Communications,
     Special Olympics East Asia
     Tel:   +86-21-6218-3298 x6453
     Email: ekerner@specialolympics.org

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