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Harley-Davidson Achieves Record Quarterly Revenue and Earnings Per Share

                 Worldwide Retail Sales Also at Record Levels

     MILWAUKEE, July 13 /PRNewswire-FirstCall/ -- Harley-Davidson, Inc.
(NYSE: HDI) today announced record earnings per share (EPS) of 84 cents for
the quarter ended June 26, 2005 compared to 83 cents for the year ago quarter.
Revenue for the quarter was $1.333 billion compared with $1.328 billion in the
year ago quarter, a 0.4 percent increase.  Net income for the quarter was
$237.4 million, slightly lower than last year's $247.2 million. During the
second quarter, the Company repurchased 17.7 million shares of its common
stock, in addition to the 2.9 million shares repurchased during the first
quarter of this year.
    "Harley-Davidson had a successful second quarter," said Jim Ziemer, Chief
Executive Officer, Harley-Davidson, Inc.  "The Company produced record revenue
despite lower motorcycle shipments compared to the year ago quarter.  We
shipped 77,000 motorcycles to our dealers as planned, while retail sales of
Harley-Davidson(R) motorcycles grew to record levels of 114,000 units, up
nearly 6 percent compared to the same period last year. In addition, we
increased our stock repurchase investment to over $1 billion year-to-date.
Earnings per share were at an all-time high for any quarter in our history,"
said Ziemer.
    "During the quarter, our dealers' retail sales continued to grow
worldwide.  European demand for Harley-Davidson motorcycles drove an increase
of more than 23 percent in retail sales in that market.  Retail sales in the
remainder of our international markets grew more than 11 percent compared to
last year's second quarter.  In the U.S., sales of Harley-Davidson motorcycles
were at an all time high, up 3.2 percent over an exceptional increase of
nearly 19 percent in the year-ago quarter," said Ziemer.
    "For the full year, the Company is on course to ship our target of 329,000
Harley-Davidson motorcycles, yielding a shipment growth rate of 3.7 percent.
At the end of the first quarter, we set expectations that this wholesale
shipment volume would drive earnings per share growth of 5 - 8 percent for the
year.  Given the number of shares we repurchased during the first half of the
year, 2005 earnings per share growth is now anticipated to be in the 10 - 13
percent range," he said.
    "Harley-Davidson's longer-term guidance remains at 7 - 9 percent annual
growth in motorcycle unit shipments, supporting earnings per share growth in
the mid-teens," said Ziemer.

    Motorcycles and Related Products Segment
    In line with prior guidance, motorcycle shipments during the second
quarter of 2005 totaled 77,128 units, down 6 percent compared to the second
quarter of 2004.  Second quarter revenue from Harley-Davidson motorcycles was
just over $1.0 billion, 1.4 percent lower than the second quarter last year.
    Second quarter revenue from Parts and Accessories (P&A), which consists of
Genuine Motor Parts(TM) and Genuine Motor Accessories(TM), totaled $237.8
million, a 3.3 percent increase over the year-ago quarter.  For the longer
term, the Company expects P&A revenue to grow at a rate slightly faster than
the motorcycle unit growth rate.
    General Merchandise revenue, which consists of MotorClothes(R) apparel and
collectibles, was $63.4 million in the second quarter, up 19.5 percent
compared to the same period last year. For the longer term, the Company
expects General Merchandise revenue to grow at a rate less than the motorcycle
unit growth rate.
    Second quarter gross margin was 37.5 percent of revenue versus 37.9
percent in the year ago quarter.  This slight decrease is due to lower
motorcycle shipments and higher raw material costs, which have been partially
offset by a stronger model mix.  Higher operating expenses during the second
quarter resulted in an operating margin of 24.0 percent compared to 25.2
percent in the same quarter last year.   On a year-to-date basis, operating
expenses as a percent of revenue were 13.5 percent in 2005 compared to 13.7
percent a year ago.

    Motorcycle Retail Sales Data
    Worldwide retail sales of Harley-Davidson motorcycles grew nearly 6
percent for the quarter, driven by strong performance in Europe and Japan
which increased 23.6 and 10.4 percent respectively.  On an industry-wide basis
through May 2005, the 651+cc segment was down 2.6 percent in Europe, while the
heavyweight market in Japan was down 6.0 percent for the same period.
    In the United States for the second quarter, Harley-Davidson retail
motorcycle sales finished up 3.2 percent compared to 2004.   Similarly, the U.
S. heavyweight motorcycle market finished up 4.4 percent in the second
quarter.  Data is listed in the accompanying tables.

    Financial Services Segment
    Harley-Davidson Financial Services (HDFS) reported operating income of
$51.0 million, up $2.0 million or 4.1 percent compared to the year-ago
quarter.
    During the quarter, HDFS sold $775 million in retail motorcycle loans and
recorded a gain of $14.0 million.  This compares with a gain of $19.3 million
on $626 million of loans securitized during the second quarter of 2004.  The
gain of 1.8 percent as a percentage of loans sold falls within management's
prior guidance.  In this current competitive market and interest rate
environment, HDFS expects future gains in the range of 1.3 to 2.0 percent.
    Annualized credit losses on a managed portfolio basis during the first six
months were 0.89 percent, compared to 0.63 percent in 2004.  This increase is
a result of lower recovery rates and a higher incidence of loss.  Management's
annualized credit loss target remains at 1 percent or less.
    For the full year 2005, HDFS operating income is expected to be slightly
lower than that achieved in 2004.  For the longer term, the Company expects
the HDFS operating income growth rate to be slightly higher than the Company's
motorcycle unit growth rate.

    Harley-Davidson, Inc. - Six Month Results
    For the first six months of 2005, revenue totaled $2.57 billion, a 3.0
percent increase over the year-ago period.  Earnings per share were $1.62, an
increase of 6.6 percent compared to the same period last year.
    Through the first six months of this year, shipments of Harley-Davidson
motorcycles were 153,844 units, a 1.5 percent decrease compared to last year's
156,124 units.   Harley-Davidson motorcycle revenue was $1.99 billion, up 2.4
percent compared to last year's $1.94 billion.  P&A revenue totaled $414.7
million, a 3.8 percent increase over last year's $399.3 million.  General
Merchandise revenue totaled $122.9 million, a 14.3 percent increase compared
with $107.5 million during the same period in 2004.
    HDFS operating income was $104.6 million, a 5.3 percent increase over last
year's $99.3 million.

    Cash Flow
    Cash and marketable securities decreased $876 million during the first six
months in 2005 as the Company repurchased $1.0 billion of its common stock,
contributed $102 million to post-retirement health care trusts, invested $75
million in capital expenditures and paid $80 million in dividends.

    Recent Lawsuits - SEC Request for Information
    On July 11, 2005, Harley-Davidson was advised by the Securities and
Exchange Commission (SEC) that it is inquiring into matters relating generally
to certain claims made in lawsuits recently filed by shareholders against the
Company.  The lawsuits were filed subsequent to our April 13, 2005
announcement to reduce our planned Harley-Davidson motorcycle shipment growth
during 2005 by 10,000 units from our original target.  The Company believes
the lawsuits are without merit.
    The Company disclosed this matter in a Form 8-K filed with the SEC on July
12, 2005.  In light of the pending shareholder litigation, the Company was not
surprised by the SEC's inquiry.  The Company is cooperating with the SEC.

    Company Background
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services.  Harley-Davidson Motor Company, the only
major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and
offers a complete line of motorcycle parts, accessories, apparel, and general
merchandise.  Buell Motorcycle Company produces sport motorcycles.  Harley-
Davidson Financial Services provides wholesale and retail financing and
insurance programs to Harley-Davidson dealers and customers.

    Forward-Looking Statements
    The Company intends that certain matters discussed in this release are
"forward-looking statements" intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements can generally be identified as such because
the context of the statement will include words such as the Company
"believes," "anticipates," "expects," "plans," or "estimates" or words of
similar meaning.  Similarly, statements that describe future plans,
objectives, outlooks, targets, guidance or goals are also forward-looking
statements.  Such forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from those
anticipated as of the date of this release. Certain of such risks and
uncertainties are described below.  Shareholders, potential investors, and
other readers are urged to consider these factors in evaluating the forward-
looking statements and cautioned not to place undue reliance on such forward-
looking statements.  The forward-looking statements included in this release
are only made as of the date of this release, and the Company disclaims any
obligation to publicly update such forward-looking statements to reflect
subsequent events or circumstances.
    The Company's ability to meet the targets and expectations noted depends
upon, among other factors, the Company's ability to (i) continue to realize
production efficiencies at its production facilities and effectively manage
operating costs including materials, labor and overhead, (ii) successfully
manage production capacity and production changes, (iii) avoid unexpected
supply chain issues, (iv) provide products, services and experiences that are
successful in the marketplace, (v) develop and implement sales and marketing
plans that retain existing customers and attract new customers in an
increasingly competitive marketplace, (vi) sell all of its motorcycles and
related products and services to its independent dealers and distributors ,
(vii) continue to develop the capacity of its distributor and dealer network,
(viii) avoid unexpected changes and prepare for known requirements in the
regulatory environment for its products, (ix) successfully adjust to
fluctuations in foreign currency exchange rates, interest rates and commodity
prices, (x) adjust to worldwide economic and political conditions, (xi)
successfully manage the credit quality and recovery rates of HDFS's loan
portfolio, (xii) retain and attract talented employees and (xiii) detect any
defects in our motorcycles to minimize delays in new model launches, recall
campaigns, increased warranty costs or litigation.  In addition, the Company
could experience delays in the operation of manufacturing facilities as a
result of work stoppages, natural causes, terrorism or other factors.
    The Company's ability to sell all of its motorcycles and related products
and services also depends on the ability of the Company's independent dealer
network to sell them to retail customers.  The Company depends on the
capability of its independent dealers and distributors to develop and
implement effective retail sales plans to create demand for the motorcycles
and related products and services they purchase from the Company.
    In addition, the Company's independent dealers and distributors may
experience difficulties in selling Harley-Davidson motorcycles and related
products and services as a result of weather, economic conditions or other
factors.
    Risk factors are also disclosed in documents previously filed by the
Company with the Securities and Exchange Commission.


                              Harley-Davidson, Inc.
                   Condensed Consolidated Statements of Income
                     (In thousands, except per share amounts)
                                   (Unaudited)

                                 Three Months Ended       Six Months Ended
                                June 26,    June 27,    June 26,    June 27,
                                  2005        2004        2005        2004

    Net revenue                $1,333,264  $1,327,808  $2,568,728  $2,493,509
    Gross profit                  500,434     503,416     964,717     943,545
    Operating expenses            181,084     168,333     346,510     341,364
      Operating income from
          motorcycles and
           related products       319,350     335,083     618,207     602,181

    Financial services income      85,302      81,060     174,114     161,554
    Financial services expense     34,281      32,053      69,534      62,234
     Operating income from
      financial services           51,021      49,007     104,580      99,320

    Corporate expenses              7,012       5,034      14,286       9,523
    Total operating income        363,359     379,056     708,501     691,978
    Investment income and
     other, net                     4,689       4,264      11,818       8,521
    Income before provision
     for taxes                    368,048     383,320     720,319     700,499
    Provision for income taxes    130,657     136,079     255,713     248,678
    Net income                   $237,391    $247,241    $464,606    $451,821

    Earnings per common share:
      Basic                         $0.85       $0.84       $1.62       $1.53
      Diluted                       $0.84       $0.83       $1.62       $1.52

    Weighted-average common
     shares:
      Basic                       280,577     294,304     286,685     296,039
      Diluted                     281,181     296,396     287,493     298,135


                              Harley-Davidson, Inc.
                       Condensed Consolidated Balance Sheets
                                  (In thousands)

                                            June 26,    Dec. 31,    June 27,
                                              2005        2004        2004
                                          (Unaudited)             (Unaudited)
    ASSETS
       Current assets:
         Cash and cash equivalents           $319,720    $275,159    $379,142
         Marketable securities                416,202   1,336,909     933,862
         Accounts receivable, net             138,413     121,333     130,606
         Finance receivables, net           1,046,489   1,207,124     954,918
         Inventories                          225,778     226,893     217,711
         Other current assets                 102,578      98,854      81,814
       Total current assets                 2,249,180   3,266,272   2,698,053
         Finance receivables, net             752,363     905,176     633,450
         Other long-term assets             1,264,515   1,311,845   1,393,237

    Total assets                           $4,266,058  $5,483,293  $4,724,740

    LIABILITIES AND SHAREHOLDERS' EQUITY
       Current liabilities:
    Accounts payable and accrued expenses    $628,695    $677,255    $654,477
    Current portion of finance debt             7,994     495,441      96,977
       Total current liabilities              636,689   1,172,696     751,454
       Finance debt                           800,000     800,000     670,000
       Other long-term liabilities            140,433     142,278     219,261
       Postretirement health care benefits     54,652     149,848     139,909
       Shareholders' equity                 2,634,284   3,218,471   2,944,116

    Total liabilities and shareholders'
     equity                                $4,266,058  $5,483,293  $4,724,740


                              Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Cash Flows
                                 (In thousands)

                                                       Six months ended
                                                  June 26,          June 27,
                                                   2005              2004
    Cash flows from operating activities:

    Net income                                     $464,606         $451,821
    Adjustments to reconcile net income
     to net cash provided by operating
     activities:
      Depreciation                                  106,474          104,864
      Provision for long-term employee
       benefits                                      41,482           33,978
      Gain on current year securitizations          (33,170)         (44,498)
      Net change in wholesale finance
       receivables                                  127,946           76,366
      Contributions to pension &
       postretirement plans                        (109,000)             -
      Tax benefit from the exercise of
       stock options                                    -             11,860
      Other                                          18,232           17,994
      Net changes in current assets and
       current liabilities                          (54,839)           8,577
    Total adjustments                                97,125          209,141
    Net cash provided by operating
     activities                                     561,731          660,962

    Cash flows from investing activities:
     Capital expenditures                           (75,430)         (64,205)
     Finance receivables, net                       146,545           52,023
     Collection of retained securitization
      interests                                      53,751           60,603
     Net change in marketable securities            920,539           55,702
     Other, net                                      (9,934)          (9,618)
    Net cash provided by investing
     activities                                   1,035,471           94,505

    Cash flows from financing activities:
     Net decrease in finance debt                  (485,085)        (218,100)
     Dividends paid                                 (80,486)         (53,010)
     Purchase of common stock for treasury       (1,014,645)        (473,468)
     Excess tax benefits from share based
      payments                                        6,171              -
     Issuance of common stock under
      employee stock plans                           21,404           38,924
    Net cash used in financing activities        (1,552,641)        (705,654)

    Net increase in cash and cash
     equivalents                                     44,561           49,813

    Cash and cash equivalents:
     At beginning of period                         275,159          329,329
     At end of period                              $319,720         $379,142

    Note:  Certain prior year amounts have been reclassified to conform to
           the current year presentation.


                               Harley-Davidson, Inc.
                     Net Revenue and Motorcycle Shipment Data

                                 Three Months Ended       Six Months Ended
                                June 26,    June 27,    June 26,    June 27,
                                  2005        2004        2005        2004
    NET REVENUE (in thousands)
    Harley-Davidson(R)
     motorcycles               $1,006,105  $1,020,263  $1,985,056  $1,939,069
    Buell(R) motorcycles           25,925      23,109      45,974      45,192
    Parts & Accessories           237,754     230,146     414,658     399,334
    General Merchandise            63,406      53,068     122,869     107,476
    Other                              74       1,222         171       2,438
                               $1,333,264  $1,327,808  $2,568,728  $2,493,509


    HARLEY-DAVIDSON UNITS
    Motorcycle shipments:
      United States                58,997      65,102     119,875     124,846
      Export                       18,131      16,932      33,969      31,278
    Total                          77,128      82,034     153,844     156,124

    Motorcycle product mix:
      Touring                      26,519      25,028      51,590      46,432
      Custom                       35,371      39,407      69,657      76,271
      Sportster(R)                 15,238      17,599      32,597      33,421
    Total                          77,128      82,034     153,844     156,124


                            Retail Sales of Harley-Davidson Motorcycles
                                       First Six Months 2005

                                                      2005              2004

    United States                                  143,683           141,407
    Europe*                                         18,353            14,978
    Japan                                            5,358             4,849
    Canada                                           7,975             7,289
    All other markets                                5,530             4,271

    Total Harley-Davidson Sales                    180,899           172,794

    Data Source
    Harley-Davidson(R) sales and warranty registrations provided by H-D
    dealers and compiled by the Company

    Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
    Motorcycle Sales data.

    *Data for Europe includes Austria, Belgium, Denmark, Finland, France,
    Germany, Greece, Italy, Netherlands, Norway, Portugal Spain, Sweden,
    Switzerland, and the United Kingdom


                                 Heavyweight (651+ cc) Market Data
                                    Data Through Month Indicated

                                                      2005              2004

    United States (June)                           295,388           287,528
    Europe* (May)                                  179,179           183,938
    Japan (May)                                     17,198            18,287

    Data Source
    United States: Motorcycle Industry Council
    Europe: Giral S.A.
    Japan:  JAIA

    Data for remaining markets not available on a monthly basis

    *Data for Europe includes Austria, Belgium, Denmark, Finland, France,
    Germany, Greece, Italy, Netherlands, Norway, Portugal Spain, Sweden,
    Switzerland, and the United Kingdom


SOURCE Harley-Davidson, Inc.




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    +1-414-343-8002; Media: Susan Walton, +1-414-343-7565