CASTLE ROCK, Colo., July 13 /PRNewswire/ -- Help-U-Sell Real Estate, the
nation's first and largest set-fee real estate company, in a strategic move to
support the company's rapidly growing franchise base announces the appointment
of Phil Petrone, former Century 21 executive, as Vice President of Regional
Development. In the newly created position, Petrone will assist the company's
more than 40 regional directors with the pressing needs of their expanding
franchise markets.
Petrone spent 25 years in the industry at Century 21 where he most
recently served as vice president of franchise support, introducing innovative
programs that helped sustain a dynamic environment.
He comes to Help-U-Sell Real Estate at a time of major growth for the
company with its nearly 800 independently owned and operated offices.
Petrone, who projects 1,000 offices by year-end, believes the unstoppable
expansion is a direct result of the set-fee brokerage's desire to meet the
demands of today's educated, Internet-savvy consumer.
"It's an exciting time to be joining Help-U-Sell," remarks Petrone. "It
was an easy decision to make the switch from a traditional business model to
an alternative model. I've seen what can be accomplished, and I've seen the
growing consumer shift away from traditional real estate. It's very
refreshing to be on the cutting edge of the industry."
Help-U-Sell President Rick O'Neil says, "Our growth demands top quality
individuals with a belief in the Help-U-Sell Real Estate system and Phil fits
right in. He not only has an exceptional business sense, but also the
pragmatic experience dealing with brokers."
Help-U-Sell Real Estate offers home sellers a set-fee alternative to
paying the traditional commission. Not a discounter, Help-U-Sell differs from
traditional brokers not in the level of services provided, but the dollar
amount which the consumer pays for those services. Help-U-Sell has been named
the fastest growing real estate franchise for 2005 by Entrepreneur Magazine
and has been listed in the top 50 of the 26th Annual Franchise 500, the
company's sixth straight year on the list. For more information, visit
http://www.helpusell.com and don't forget to visit booth 324/325 at Inman's
Real Estate Connect in San Francisco, July 27-29, 2005.
SOURCE Help-U-Sell Real Estate
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Related links:
http://www.helpusell.com
CONTACT:
Nicole Gross, nicole@idealabmarketing.com, or
Pat Ricci, patr@idealabmarketing.com, or +1-856-642-0007, both
for Help-U-Sell Real Estate
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