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Parlux Confirms CEO's Offer Withdrawal

    FORT LAUDERDALE, Fla., July 13 /PRNewswire-FirstCall/ -- Parlux
Fragrances, Inc. (Nasdaq: PARL) ("Parlux") announced today that it had
received written notification of the withdrawal of a privatization offer
made by Ilia Lekach, who is also its Chairman and CEO. Parlux will file a
Form 8-K with a copy of the notification.
    Parlux also confirmed that it had received offers for certain of its
brands, which are being evaluated by the Board of Directors. It has not
entered into definitive agreements regarding any of these offers.
    Parlux Fragrances, Inc. is a manufacturer and international distributor
of prestige products. It holds licenses for Paris Hilton fragrances,
watches, cosmetics, sunglasses, handbags and other small leather
accessories in addition to licenses to manufacture and distribute the
designer fragrance brands of Perry Ellis, GUESS?, XOXO, Ocean Pacific (OP),
Maria Sharapova, Andy Roddick, babyGund and Fred Hayman Beverly Hills.
    Parlux may periodically release forward-looking statements pursuant to
the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance
or achievements of Parlux or its industry to be materially different from
any future results, performance or achievements expressed or implied by
such forward-looking statements. These risks and uncertainties include,
among others, future trends in sales and Parlux's ability to introduce new
products in a cost-effective manner. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of
the date thereof. Parlux undertakes no obligation to publicly release the
result of any revisions to these forward-looking statements that may be
made to reflect events or circumstances after the date hereof or to reflect
the occurrence of unanticipated events.


SOURCE Parlux Fragrances, Inc.




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    CONTACT:
    Frank A. Buttacavoli, Parlux Fragrances,
    Inc., +1-954-316-9008, ext. 8117