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Hello Direct Reports Strong Second Quarter Results

                 Net Income Advances 56 Percent From Year Ago

    SAN JOSE, Calif., July 14 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading developer and direct marketer of desktop telephony
productivity tools, today reported financial results for the second quarter
and six months ended June 30, 1998.
    Net sales for the quarter were $16.6 million, up 8.5 percent over net
sales of $15.3 million in the second quarter of the prior year.  Net income
was $579,000, or $0.11 per share (on 5,242,000 diluted shares outstanding), an
increase of 56 percent over net income of $370,000, or $0.07 per share (on
5,110,000 diluted shares outstanding), for the same quarter a year ago.
    The Company also reported operating income of $761,000, representing a
58 percent increase over operating income of $482,000 for the second quarter
of last year.
    For the six month period, net sales were $34.5 million, up 10.5 percent
over net sales of $31.3 million during that period a year ago.  Net income was
$1.2 million, or $0.23 per share (on 5,211,000 diluted shares outstanding), an
increase of 76 percent over net income of $670,000, or 0.13 per share (on
5,089,000 diluted shares outstanding), for the six-month period a year ago.
    "We continue to successfully implement the profit-focused strategic growth
plan we first adopted in fall, 1997, and we are pleased with our progress to
this point," said Alec Glover, Hello Direct's President and CEO.  "As
discussed previously, the somewhat slower growth rate we have experienced
year-to-date was anticipated as we transition through particularly the first
two legs of our strategy:  installing and training an expanded outbound
telemarketing staff, and streamlining our product line to exclude from our
catalog lower price, lower margin, non-proprietary products.  Our outbound
telemarketing efforts are on track, and our product line streamlining has
helped us achieve gross margins in the most recent quarter of 53.9%, compared
to 50.8% in the same period last year."
    "We are also pleased with increased demand for our innovative proprietary
products, including LineStein, the recently introduced universal analog-to-
digital adapter.  Sales of LineStein significantly exceed our original
forecasts, and this response provides further encouragement to accelerate our
efforts to develop additional universal interface products and technologies,"
said Glover.
    "Similarly, our recently announced agreement with Call Direct Enterprises,
Inc., Canada's leading telephone product direct marketer, to be the exclusive
distributor of our proprietary products in Canada strongly validates market
interest in our product development expertise.  Beyond incremental sales
volume, this distribution agreement might also prove to be a model for further
international expansion," added Glover.
    "Lastly, I am encouraged by our rapidly growing Internet business.  For
the first six months of 1998, compared to the same period 1997, the share of
our total net sales coming from the Internet tripled, and the number of
Internet orders more than doubled.  Though still relatively small in the
absolute, the Website is our fastest growing revenue channel, and its obvious
growth potential fully justifies our e-commerce development effort," said
Glover.
    The Company also reported that cash and short-term investments increased
to $8.2 million, from $7.6 million at March 31, 1998, down from the
$9.0 million at December 31, 1997, primarily as a result of cash invested in
operating activities.  Working capital increased to $19.1 million, from
$17.3 million at the year-end.
    Hello Direct, Inc. (http://www.hello-direct.com) is the leading developer
and direct marketer of telephone productivity tools including headsets,
teleconferencing, wireless and related desktop products.  Through its
distinctive catalogs, Website and outbound telemarketing programs, the Company
offers a broad selection of commercial-grade brand name, proprietary and
private label products at competitive prices that provide solutions to its
customers' evolving communication needs.
    This release contains forward-looking statements including, but not
limited to, statements regarding implementation and execution of a new
corporate strategy, including increasing margins in connection with such
strategy, expansion of telemarketing staff, new product development and
introductions, increased sales, international expansion and the growth of
Internet commerce.  These forward looking statements involve risks and
uncertainties that could cause actual results to differ, and such differences
could be material.  Such risks and uncertainties include, but are not limited
to the following:  the uncertainty of the Company's future operating results,
the fact that the market for telecommunication products is generally
characterized by rapidly changing technology, the Company's need to
successfully develop new products, the Company's dependence on its headset
products, the Company's dependence on sole or limited source suppliers and
foreign manufacturing, the highly competitive market for telecommunications
products, risks associated with managing a growing business and the Company's
dependence on key personnel.  There can be no assurance that the Company will
be successful in addressing such risks and uncertainties.  Investors are
strongly encouraged to review the section entitled "Factors affecting
operating results and market price of stock" in the Company's annual report on
Form 10-K for the year ended December 31, 1997, which is on file at the
Securities and Exchange Commission for a discussion of risks and uncertainties
that could affect operating results and the market price of the Company's
stock.

                              HELLO DIRECT, INC.
                      Condensed Statements of Operations
                      For the Three and Six Months Ended
                            June 30, 1998 and 1997

                            Three Months Ended         Six Months Ended
                                  June 30,               June 30,
                             1998        1997          1998         1997

    Net sales          $16,620,000   $15,318,000  $34,530,000   $31,254,000
    Cost of goods sold   7,670,000     7,542,000   15,989,000    15,395,000
      Gross profit       8,950,000     7,776,000   18,541,000    15,859,000

    Selling, general and
     administrative
     expenses            7,866,000     6,923,000   16,076,000    14,264,000
    Product development
     expenses              323,000       371,000      902,000       781,000
      Operating income     761,000       482,000    1,563,000       814,000

    Other income - net     204,000       152,000      407,000       321,000

      Income before
        income taxes       965,000       634,000    1,970,000     1,135,000

    Income taxes           386,000       264,000      788,000       465,000
      Net income          $579,000      $370,000   $1,182,000      $670,000

    Basic per share amounts:
      Net income             $0.11         $0.07        $0.23         $0.13
      Weighted average
       shares
       outstanding       5,111,000     5,031,000    5,100,000     5,023,000

    Diluted per share amounts:
      Net income             $0.11         $0.07        $0.23         $0.13
      Weighted average
       shares
       outstanding       5,242,000     5,110,000    5,211,000     5,089,000

                                HELLO DIRECT, INC.
                             Condensed Balance Sheets

                                        June 30,            December 31,
                                          1998                  1997
                       ASSETS
    Current assets:
      Cash and cash equivalents         $1,707,000          $5,135,000
      Short-term investments             6,499,000           3,830,000
      Trade accounts receivable,
       less allowance for returns
       and doubtful accounts.            6,524,000           5,752,000
      Inventories                        6,111,000           5,137,000
      Deferred tax assets                  677,000             821,000
      Other current assets               1,453,000           1,771,000
        Total current assets            22,971,000          22,446,000

    Notes receivable                     4,393,000           4,542,000
    Property and equipment, net          4,663,000           4,819,000
    Long-term deferred tax assets               --              25,000
        Total assets                   $32,027,000         $31,832,000


            LIABILITIES AND STOCKHOLDERS' EQUITY
    Current liabilities:
      Accounts payable                  $2,669,000          $3,856,000
      Accrued expenses                   1,176,000           1,319,000
        Total current liabilities        3,845,000           5,175,000
    Non-current liabilities                200,000                  --
        Total liabilities                4,045,000           5,175,000

    Stockholders' equity:
      Common stock                           5,000               5,000
      Additional paid-in capital        28,188,000          28,045,000
      Retained earnings (deficit)          234,000            (948,000)
      Less treasury stock, at cost        (445,000)           (445,000)
       Total stockholders' equity       27,982,000          26,657,000
       Total liabilities and
         stockholders' equity          $32,027,000         $31,832,000


SOURCE Hello Direct, Inc.




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Related links:
  • http://www.hello-direct.com
    CONTACT:
    Raymond E. Nystrom, Vice President of
    Operations and Chief Financial Officer of Hello Direct,
    408-363-5075; or general information, Don Markley, or analyst
    contact, Jordan Goldstein, 415-986-1591, both of The Financial
    Relations Board