East Coast's Premier Event Dedicated to Processor-Based Technology
And Development Features 78 Technical Classes and More Than 150
Leading-Edge Exhibitors
BOSTON, July 14 /PRNewswire-FirstCall/ -- CMP Media (Nasdaq: UNEWY) today
announced its Embedded Systems Conference (ESC) Boston (http://www.embedded.com/esc)
to be held in the Hynes Convention Center, September 15-18, 2003. Featuring a
comprehensive training program, ESC Boston provides a prime opportunity for
design engineers, technical managers and developers to learn leading-edge
techniques that address programming and real-time design challenges.
Attendees will also have the opportunity to view and test the latest in
embedded hardware and software technology products from leading companies
including Analog Devices, Fujitsu, Green Hills Software, Mentor Graphics, and
XILINX.
"As microprocessors become less expensive and more powerful, they are
enabling embedded systems to provide new functionality in a wide variety of
real-world products," said Lindsey Vereen, conference director. "The goal of
ESC Boston is to deliver the most up-to-date program content that can be
applied to these real-life design challenges by offering developers insight
into the latest trends, tools and design methodologies in the industry."
More than 4,000 participants are expected to attend this year's
conference, which will feature a dynamic keynote speaker, more than
120 exhibiting companies, 78 classes and tutorials, and three "shop talk"
sessions.
Event Keynote
On Tuesday, September 16, 10:15 a.m.-11:30 a.m., Jack Ganssle, writer for
Embedded Systems Programming, will explore the "Lessons We Haven't Learned"
and the potential risks from firmware problems. Ganssle will provide a
"lore of firmware disasters," with stories of both well known and largely
unfamiliar crashes, all of which resulted from poor software engineering. He
will look at each crash, and extract must-learn lessons. Attendees will walk
away in disbelief that designers could make such awful mistakes ... and will
then, hopefully, rethink their product development strategies.
Timely Educational Sessions
ESC Boston's 70+ conference sessions will delve into hot design topics,
including wireless, serial communications, Linux/Open Source, real-time
development and software design. These sessions focus on delivering the
technical insight necessary to make embedded system designs stronger, faster,
and more reliable. Each class and tutorial provides practical answers to the
toughest questions, and teaches skills and techniques that can be implemented
immediately. To view a schedule of the conference program, which provides
details of classes and tutorials, please visit
http://www.esconline.com/boston/program.htm .
Cost Effective Registration
To make this exciting conference accessible to top engineering talent
across the country, CMP Media is offering registration packages starting as
low as $445. To register for ESC Boston or to receive a conference catalog,
please visit http://www.embedded.com/esc.
About CMP Media LLC
CMP Media LLC (http://www.cmp.com) is a leading integrated media company
providing essential information and marketing services to the entire
technology spectrum -- the builders, sellers and users of technology
worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned
to offer comprehensive, integrated media solutions tailored to meet the
individual needs of marketing professionals. Its diverse products and
services include newspapers, magazines, Internet products, research, direct
marketing services, education and training, trade shows and conferences, and
custom publishing.
CONTACT: Linda Riedman of Fleishman-Hillard, +1-503-402-1442, or
riedmanl@fleishman.com, CMP Media LLC.
SOURCE CMP Media LLC
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Related links:
http://www.cmp.com
CONTACT:
Linda Riedman of Fleishman-Hillard,
+1-503-402-1442, or riedmanl@fleishman.com, CMP Media LLC
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