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Statue of Famed Greek Runners to be Unveiled in Greece as Gift from Boston's New Balance

   NEW BALANCE ATHLETIC SHOE HAS COMMISSIONED A BRONZE STATUE
New Balance Athletic Shoe, Inc. has commissioned a bronze statue, entitled "The Spirit of the Marathon," of 1946 Boston Marathon winner Stylianos Kyriakides, the champion Greek runner whose victory helped bring food, medicine and world-wide attention to his famine-wracked country after World War II, and Spiridon Louis, winner of the 1896 Olympic Marathon. The 10-foot high statue will be unveiled in the Greek city of Marathon prior to the 2004 Olympic Games in Athens. Mico Kaufman is the sculptor. (PRNewsFoto)[AS]
BOSTON, MA USA
             Two Cities to be Reunited by Magical Marathon Moment

    BOSTON, July 14 /PRNewswire/ -- New Balance Athletic Shoe, Inc. announced
today that it has commissioned a bronze statue, entitled "The Spirit of the
Marathon," of 1946 Boston Marathon winner Stylianos Kyriakides, the champion
Greek runner whose victory helped bring food, medicine and world-wide
attention to his famine-wracked country after World War II, and Spiridon
Louis, winner of the 1896 Olympic Marathon.  The 10-foot high statue will be
unveiled August 9th in the Greek city of Marathon which is the starting point
of the marathon event during the 2004 Olympic Games in Athens.  The statue was
created by legendary sculptor Mico Kaufman of Tewksbury, Mass.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20040714/NEW026 )
    The winner of the 50th Boston Marathon, Kyriakides used his victory as a
call to action to aid his war and famine-ravaged homeland.  Kyriakides, who
narrowly escaped execution during World War II during the Nazi occupation of
Greece, hadn't run in six years when he came to Boston in 1946, with the help
of Greek-American benefactors.  He was emaciated from the lack of food in war-
ravaged Greece, and at one point was told by doctors in Boston he wouldn't be
allowed to run because they were afraid he would die in the streets.  That
backdrop only added to the almost mythic race performance, in which Kyriakides
came on at the end to defeat the defending champion and set the best time in
the world for 1946.  Nearly a million people greeted him on his return to
Athens in May of 1946, when he came back with boat loads of food, medicine,
clothing and other essentials donated by Americans who read of his victory.
    "These two cities may be separated by 4700 miles, but they will now have a
symbol that unites them by 26.2," says Jim Davis, Chairman and CEO of New
Balance and a Greek-American.  "The modern marathon was birthed as the epitome
of elite athletic achievement in Greece and New Balance is proud to highlight
its popularization and appeal today as part of our Boston-based love of the
event."
    The bronze monument, which was cast by New England Sculpture Service in
Chelsea, Mass., captures the spirit of Kyriakides and his mentor, marathon
champion Louis. Kaufman has "the great ability to humanize the official and
universalize the person," as was noted when he received the American
Numismatic Society Award.  Kaufman has said, "If you should notice one of my
public sculptures, I would like you to stop and ponder on its subject. The
pause might refresh, inform and even inspire. My work reflects on the bonds
that substantiate our humanity."
    Kaufman, a Fellow of the National Sculpture Society, has ties to Boston
and the Greek communities, including portrait busts of former U.S. Senator
Paul Tsongas of Massachusetts and American General Costas Caraganis.  The
American Hellenic Educational Progressive Association (AHEPA) commissioned him
to create the Aristotelian Award as well as the Order of AHEPA award.
    "I hope this sculpture for Marathon will symbolize the friendship between
Boston and Athens, as well as the spirit of the 2004 Olympic Marathon," says
Kaufman.

    New Balance Athletic Shoe, Inc., headquartered in Boston, MA, is a leading
manufacturer of technologically innovative width-sized performance footwear
and athletic apparel for women, men, and children.  The range of product
categories includes running, walking, cross training, basketball, tennis,
adventure, and kids.  Dunham joined the New Balance family in Fall 1998.
Dunham an outdoor performance brand known for its technologies, innovations
and development of footwear that is lightweight, comfortable and inspired by
the world outside.  New Balance acquired the rights to the PF Flyers brand in
February 2000.  First introduced in 1937 by the B.F. Goodrich Company, PF
Flyers was re-launched in Spring 2003 as an authentic brand of active casual
footwear.  Aravon(R) comfort performance brand footwear debuted in January
2004 as an unsurpassed blend of fit, comfort, support and style.  In early
2004, New Balance acquired Warrior Lacrosse, widely recognized as the world's
most cutting edge manufacturer of lacrosse equipment, after introducing the
Warrior "Burn" by New Balance lacrosse shoe.  New Balance Athletic Shoe, Inc.
employs more than 2,600 people around the globe, and in 2003 reported
worldwide sales of $1.3 billion.  For more information please visit
http://www.newbalance.com.

    CONTACT:
     New Balance Athletic Shoe, Inc.
     Amy Vreeland; amy.vreeland@newbalance.com
     617/746-2214

     Regan Communications
     Christian Megliola; cmegliola@regancomm.com
     617/488-2862


SOURCE New Balance Athletic Shoe, Inc.




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Related links:
  • http://www.newbalance.com
    Photo Notes:
    NewsCom: 
    http://www.newscom.com/cgi-bin/prnh/20040714/NEW026 AP
    PhotoExpress Network: PRN6 PRN Photo Desk,
    photodesk@prnewswire.com
    CONTACT:
    Amy Vreeland of New Balance Athletic Shoe,
    Inc., +1-617-746- 2214, amy.vreeland@newbalance.com; or Christian
    Megliola of Regan Communications, +1-617-488-2862,
    cmegliola@regancomm.com