Only Online Relationship Service to Provide and Disclose Detailed Description
of Its Methodology and Evidence
DALLAS, July 14 /PRNewswire/ -- In a move without precedent among online
relationship services, True today announced that it has made available an in-
depth description of the scientific methods and principles on which its True
Compatibility Test TM (TCT) is based, along with detailed evidence of the
test's reliability and validity. This information, which is freely available
to the general public, may be viewed at http://www.true.com/images/tctmanual.pdf.
Many online relationship services purport to make use of scientific
methods in the development of their personality and compatibility tests,
though none offer any independent and expert evidence to support this claim.
As a result, it is impossible for consumers to determine which of these offers
a legitimate psychological test, as opposed to a non-scientific,
entertainment-oriented service.
In order to provide people with access to fulfilling, long-lasting
relationships, True resolved to set a clear industry standard compelling all
online relationship services to share freely their compatibility test
construction methods, and to provide detailed evidence demonstrating the
soundness and efficacy of these methods. With today's news, True becomes the
first and only online relationship service to make this information publicly
available, and encourages other relationship Websites to follow suit, ensuring
consumers are well-informed about the true nature of the services they
receive.
"The time has come for the online relationship industry to take testing
seriously, and True is leading the charge," said Dr. James Houran, chief
psychological officer at True and a 14-year veteran in the fields of research
and clinical psychology. "As a company whose ethos derives heavily from the
use of advanced scientific methods, we felt it was necessary to set a simple,
unambiguous standard for our industry, and ourselves. By making freely
available our methodology and the evidence in support of those methods in the
form of a standard Test Manual, we hope to establish a benchmark for online
psychological testing to which all other relationship services will aspire."
Based on modern scientific test construction methods, True's TCT employs
advanced statistical techniques similar to those used in such well-known
achievement tests as the GRE, LSAT and MCAT. In fact, testing experts at the
renowned psychometric evaluation firm Integrated Knowledge Systems, Inc., have
independently certified that the TCT complies with testing standards
established collectively by the American Educational Research Association, the
American Psychological Association and the National Council on Measurement in
Education. Based on a sample of over 11,000 test takers, the same firm
determined that True's compatibility test makes use of appropriate questions
and methodology to yield a test that produces reliable and valid scores
regardless of age, gender or sexual orientation. No other online relationship
or dating service produces evidence that its methods meet these stringent
scientific standards.
Comprised of a growing number of clinical psychologists and researchers,
the members of True's psychological research department are frequent
contributors of peer-reviewed, academic papers to such publications as the
British Journal of Psychology, Psychological Reports and Personality and
Individual Differences.
About True
True is one of the leading online relationship-building services in the
nation, and the only service dedicated to redefining compatibility and helping
to create and enforce safer online dating environments.
Based on an advanced, scientific compatibility test uniquely endorsed by
Psychology Today and independently certified by one of the leading experts in
tests and measurements to comply with the standards of the American
Psychological Association, True is the only online relationship service that
actively protects the safety of its members by conducting extensive criminal
background screenings. With the help of proprietary research and the
industry's most extensive team of scientists, relationship experts and
psychologists, True members are guided step-by-step through all stages of the
relationship-building process.
To find out more about how True helps people around the world Live, Love
and Learn(TM), please visit http://www.true.com.
For further information please contact Olivia Horoshko of Ogilvy Public
Relations Worldwide, +1-310-248-6183, Olivia.Horoshko@ogilvypr.com, for True.
SOURCE True
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Related links:
http://www.true.com
CONTACT:
Olivia Horoshko of Ogilvy Public Relations
Worldwide, +1-310-248-6183, Olivia.Horoshko@ogilvypr.com, for
True
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