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Bull Run Corporation Announces Third Quarter Results

    ATLANTA, July 15 /PRNewswire-FirstCall/ -- Bull Run Corporation
(OTC: BULL) today announced a net loss of $6.3 million for its third quarter
ended May 31, 2004, compared to a net loss of $4.7 million for the same
quarter in the prior fiscal year.  Current year results were unfavorably
affected by a $3.3 million non-cash goodwill impairment charge.  The net loss
for the nine months ended May 31, 2004 was $9.1 million, compared to a net
loss of $10.9 for the same period in the prior fiscal year.  Revenues from
continuing operations for the current year were $14.3 million for the third
quarter and $52.9 million for the nine months ended May 31, 2004.  Prior year
revenues from continuing operations were $18.2 million for the third quarter
and $61.6 million for the nine months ended May 31, 2003.  Prior year third
quarter and nine-month results also included non-cash non-operating charges of
approximately $1.6 million and $5.1 million, respectively, attributable to
Bull Run's former equity investment assets, and prior year nine-month results
included income of approximately $5.3 million from a discontinued business
segment.
    Interest expense for the recently completed third quarter and nine-month
period was $1.1 million and $3.3 million, respectively, compared to the
$1.9 and $6.2 million incurred during the comparable third quarter and
nine-month period of the prior fiscal year, respectively.
    Bull Run, through its wholly-owned operating company, Host Communications,
Inc., provides comprehensive sales, marketing, multimedia, special event and
convention/hospitality services to NCAA Division I universities and
conferences, national/global associations, and domestic and international
grassroots sports and lifestyle events (including the three-on-three
basketball "Hoop-It-Up National Tour" and the "got milk? 3-v-3 Soccer
Shootout" national tour).
    Bull Run's common stock is quoted on the Pink Sheets
( http://www.pinksheets.com ), a centralized quotation service for OTC securities,
using the symbol "BULL".  Additional company information and stock quotes are
available on the Company's corporate web site at http://www.bullruncorp.com .

    Forward-Looking Statements
    Certain statements in this press release are "forward looking" statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are not guaranties of future performance and actual results
may differ materially from those forecasted.

    Summarized financial results for each of the three months and nine months
ended May 31, 2004 and 2003 follow:


                                BULL RUN CORPORATION
                         Comparative Results of Operations
                      (in thousands, except per share amounts)

                                        Three Months Ended   Nine Months Ended
                                              May 31,            May 31,
                                          2004     2003      2004      2003

      Revenue from services rendered     $14,298  $18,154   $52,853   $61,622
      Operating costs and expenses:
        Direct operating costs for
         services rendered                 9,739   11,873    36,197    42,718
        Selling, general and
         administrative                    6,189    6,715    18,229    19,449
        Amortization and impairment of
         acquisition intangibles           3,613      304     4,240       912
                                          19,541   18,892    58,666    63,079
          Loss from operations            (5,243)    (738)   (5,813)   (1,457)

      Equity in losses of affiliated
       companies                                       40                (153)
      Net change in value of certain
       derivatives                           400      155       947    (1,708)
      Loss on issuance of shares by
       affiliate                                                       (2,339)
      Loss on investment valuation
       adjustments                                 (1,650)             (2,627)
      Debt issue cost amortization          (294)    (585)     (878)   (1,739)
      Interest and other, net             (1,199)  (1,881)   (3,404)   (6,189)
         Loss from continuing operations  (6,336)  (4,659)   (9,148)  (16,212)
      Discontinued operations                                           5,267
         Net loss                         (6,336)  (4,659)   (9,148)  (10,945)

      Preferred dividends                   (568)    (288)   (1,658)     (828)
         Net loss available to common
          stockholders                   $(6,904) $(4,947) $(10,806) $(11,773)

      Loss per share available to common
       stockholders, basic and diluted:
      Continuing operations               $(1.44)  $(1.25)   $(2.38)   $(4.38)
      Discontinued operations                                            1.35
         Net loss                         $(1.44)  $(1.25)   $(2.38)   $(3.03)
      Weighted average number of common
       shares outstanding, basic
       and diluted                         4,798    3,971     4,546     3,890


SOURCE Bull Run Corporation




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Related links:
  • http://www.bullruncorp.com
    CONTACT:
    Robert S. Prather, Jr., President & Chief
    Executive Officer, +1-404-266-8333, or Frederick J. Erickson,
    VP-Finance & Chief Financial Officer, +1-704-602-3107, both of
    Bull Run Corporation; or Gordon D. Whitener, Chief Executive
    Officer of Host Communications, Inc., +1-859-226-4356