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Bull Run Corporation Announces Third Quarter Results

Operating Results of Host Communications, Bull Run's Wholly Owned Subsidiary,
                    Significantly Improved Over Prior Year

    ATLANTA, July 16 /PRNewswire-FirstCall/ -- Bull Run Corporation
(Nasdaq: BULL) today announced that its wholly-owned operating subsidiary,
Host Communications, Inc., continued to generate significantly improved
operating results for the third fiscal quarter ended May 31, 2003 compared to
the same period last year.  Bull Run, through Host Communications, provides
affinity, multimedia, promotional and event management services to
universities, athletic conferences, corporations and associations.
    For the nine months ended May 31, 2003, Bull Run reported income from
operations of $3,810,000 compared to a loss from operations of $(8,151,000)
for the same period last year.  The current year-to-date results include
nonrecurring consulting income of $5,267,000.  For the three months ended
May 31, 2003, Bull Run reduced its loss from operations to $(738,000) from
$(5,069,000) for the same period last year.  Operating income generated by the
Company's Host Communications operating unit improved by more than
$4.2 million for the quarter ended May 31, 2003 compared to the same period
last year, and by more than $6.1 million for the nine months ended
May 31, 2003 compared to the prior year.  The improvement in Host's operating
results was achieved through the restructuring and elimination of certain
contractual obligations and relationships, as well as other cost reduction
initiatives taken during the prior fiscal year.
    Total revenue was $18,154,000 and $66,889,000 for the three months and
nine months ended May 31, 2003, respectively, compared to $32,416,000 and
$92,163,000 for the same respective periods in the prior year.  Total revenue
has declined in the current year primarily as a result of the restructure and
elimination of certain contracts, which produced unfavorable operating results
in the prior year.
    The Company is subject to certain non-operating, non-cash charges and
adjustments.  During the Company's current fiscal year, Gray Television, Inc.
issued shares of its common stock at a per share price that was less than the
Company's carrying value per share of Gray common stock owned by the Company.
As a result, the Company incurred a non-cash loss on its investment in Gray of
$(2,339,000).  The issuance of shares by Gray facilitated Gray's acquisition
of sixteen additional television stations, increasing the total number of
television stations owned by Gray to 29 stations serving 25 markets.  Of
Gray's 29 stations, 23 rank #1 in local news audience and 22 rank #1 in
overall audience in their respective markets.  The Company currently owns 4%
of the outstanding common stock of Gray, representing 18% of the voting power.
    Other non-operating non-cash losses, net of gains, totaled $(2,040,000)
and $(6,227,000) for the three months and nine months ended May 31, 2003,
respectively, compared to $(3,866,000) and $(10,101,000) for the same
respective periods in the prior year.  As a result of the improved operating
performance and the reduction in the amount of non-operating non-cash charges,
the Company's resulting net loss for the three months and nine months ended
May 31, 2003 of $(4,659,000) and $(10,945,000), respectively, compared to the
prior year's net loss of $(7,396,000) and $(16,764,000) for the same
respective periods.

    Forward-Looking Statements
    Certain statements in this press release are "forward looking" statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are not guaranties of future performance and actual results
may differ materially from those forecasted.

    Contacts:    Robert S. Prather, Jr., Bull Run's President & Chief
Executive Officer, at (404) 266-8333, or Gordon D. Whitener, Chief Executive
Officer of Host Communications, Inc., at (859) 226-4356

    Summarized financial results for the quarter and nine months ended
May 31, 2003 and 2002 follow:


                                BULL RUN CORPORATION
                   Comparative Results of Operations (Unaudited)
                      (in thousands, except per share amounts)

                                        Three Months Ended Nine Months Ended
                                             May 31,            May 31,
                                           2003     2002      2003      2002

      Revenue from services rendered     $18,154  $32,416   $66,889   $92,163
      Operating costs and expenses:
        Direct operating costs for
         services rendered                11,873   29,404    42,718    75,954
        Selling, general and
         administrative                    6,715    7,770    19,449    23,392
        Amortization of acquisition
         intangibles                        304      311       912       968
                                          18,892   37,485    63,079   100,314
          Income (loss) from operations     (738)  (5,069)    3,810    (8,151)
      Equity in earnings (losses) of
       affiliated companies                   40     (200)     (153)   (2,034)
      Net change in value of certain
       derivative instruments                155     (446)   (1,708)   (3,305)
      Loss on issuance of shares by
       affiliate                                             (2,339)
      Gain (loss) on investment
       dispositions and
       investment valuation
       adjustments                        (1,650)  (2,572)   (2,627)      492
      Debt issue cost amortization          (585)    (648)   (1,739)   (2,190)
      Interest and other, net             (1,881)  (2,216)   (6,189)   (6,705)
          Loss before income taxes and
           cumulative effect
           adjustment                     (4,659) (11,151)  (10,945)  (21,893)
      Income tax benefit                            3,755               7,749
          Loss before cumulative effect
           adjustment                     (4,659)  (7,396)  (10,945)  (14,144)
      Proportionate share of affiliate's
       cumulative effect of
       accounting change                                               (2,620)
         Net loss                         (4,659)  (7,396)  (10,945)  (16,764)
      Preferred dividends                   (288)    (121)     (828)     (309)
         Net loss available to common
          stockholders                   $(4,947) $(7,517) $(11,773) $(17,073)

      Loss per share available to common
       stockholders,
       basic and diluted:
          Loss before cumulative effect
           adjustment                     $(1.25)  $(2.03)   $(3.03)   $(3.96)
          Cumulative effect of
           accounting change                                            (0.72)
        Net loss available to common
         stockholders                     $(1.25)  $(2.03)   $(3.03)   $(4.68)
      Weighted average number of shares
       outstanding,
       basic and diluted                   3,971    3,697     3,890     3,648


SOURCE Bull Run Corporation




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    CONTACT:
    Robert S. Prather, Jr., President & Chief
    Executive Officer of Bull Run Corporation, +1-404-266-8333, or
    Gordon D. Whitener, Chief Executive Officer of Host
    Communications, Inc., +1-859-226-4356