BEIJING, July 16 /Xinhua-PRNewswire/ -- A press conference for the
China Internet Conference 2007 and the release of China's Internet market
data for the first half of 2007 was held in Beijing on July 9, 2007. A
study released by the Data Center of the China Internet (DCCI), a
subsidiary of the Internet Society of China, shows that
http://www.youku.com , a leading video website in China, has steadily
gained market share over other domestic competitors in three key areas:
brand awareness, content popularity and user demographics. In this study,
which aims at identifying the top video sharing brands favored by Internet
users, 25.65% of the Internet users surveyed prefer Youku.com, a proportion
higher than that of any other video website in China.
Online video sharing market is consolidating quickly; brand awareness
is becoming increasingly important in this sector
China's online video sharing industry began to heat up in 2006 and the
market has changed rapidly last year. From a relatively fragmented market
in 2006, the market has quickly shifted as a small number of players with
superior user experience and brand awareness, among them Youku.com, which
has built leadership positions in this emerging sector. As a renowned
Chinese online video brand, Youku.com is committed to build "China's No.1
video website" in 2007 and beyond.
Mr. Victor Koo, CEO of Youku.com, said, "The online video sector will
continue to consolidate in 2007. There may be no more than five operators
in the market by the second half of 2007 and no more than three players by
next year. We are starting to see the turning point in this space."
Research data indicates that the number of online video users in China has
already reached 76 million this year. With monthly unique user base already
exceeding 30 million, Youku.com continues to demonstrate its strong user
base advantage.
Building a sustainable competitive advantage and exploring new revenue
models
The study released by the Internet Society of China (ISC) also examines
the age of Internet users in China and survey findings show that Youku.com
has a higher proportion of users with purchasing power. According to the
ISC survey, 44.1 percent of Youku.com users are over 30, the highest among
the top three video sharing websites in China. By comparison, other online
video sharing sites have less than 40 percent of their users aged over 30.
This age difference is reflected in the differences in content
positioning between the various online video sites. Youku.com focuses on
hot topics and current events in society, entertainment etc. and continues
to attract a more mainstream audience, a user demographic welcomed by
advertisers, agencies and partners alike. The diversified content and
highly active user base create more potential business opportunities for
the company. In the second half of 2007, this market is expected to become
even more defined, with further product and content differentiation to
come. In addition, leading online video sharing websites are also exploring
new revenue models in their path to profitability.
Who can take the lead in this new market? Youku is confident that the
website will continue its strong growth momentum and blaze a successful
trail in the Chinese online video sharing market.
About Youku.com:
Youku ( http://www.youku.com ) is a leading video sharing site and
premier online video brand in China. It is one of the top destinations for
people to watch and share short-form videos in Greater China. Youku was
founded by Victor Koo, former President of Sohu.com (Nasdaq: SOHU), a
leading Internet portal in China.
Youku is the fastest growing online video site in China since its beta
launch in June 2006. It features the fastest video streaming speed, fastest
video upload response and search for Internet users in China.
As of December 2006, Youku.com has successfully completed 2 rounds of
venture financing of US$15 million in total, including financing from three
world-class investment institutions: Sutter Hill Ventures, Farallon Capital
and Chengwei Ventures.
About DCCI
Uniform Market Monitor and Audience Measurement
China's independent market monitoring and audience measurement platform
serving the Internet industry
The Data Center of the China Internet (DCCI) is an independent
third-party market monitoring and audience measurement platform as well as
professional data gathering and research data organization serving China's
Internet industry. DCCI is committed to providing real-time and accurate
monitoring, measurement, statistics, analysis, research and forecasting to
both the industry as well as its consumers. Professional researchers,
through the application of advanced technology, use both online and offline
channels to carry out the necessary work. The Internet Society of China
(ISC) has commissioned DCCI to conduct the research. ISC is jointly set up
by network operators, service providers, equipment manufacturers, system
integrators as well as more than 70 science and research institutions and
educational organizations engaged in various activities related to the
Internet. ISC has more than 200 members and its oversight organization is
the Ministry of Information Industry.
For more information, please contact:
Chu Meng
Tel: +86-13910072156
Email: chumeng@youku.com
SOURCE Youku.com
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Related links:
http://www.youku.com
CONTACT:
Chu Meng of Youku.com, +86-13910072156, or
chumeng@youku.com
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