Schoolio von Hoolio product line brings latest look to school supplies
NAPERVILLE, Ill., July 16 /PRNewswire/ -- Whether in kindergarten or
college, going back to school in style is a priority. OfficeMax(R)
Incorporated (NYSE: OMX), a leader in office products and services, brings
today's latest styles to a full range of school supplies for students and
teachers under the OfficeMax Schoolio von Hoolio(TM) brand. OfficeMax
tracked emerging style trends from around the world to inspire the Schoolio
von Hoolio collection and then applied a palette of contemporary patterns
and colors to create a consistent look among the products. Schoolio von
Hoolio products are featured on special aisle-end displays in OfficeMax
retail stores during the 2007 back-to-school season.
"We listened to our customers and are answering their request for more
stylish, innovative products through our private label brands," said Ryan
Vero, executive vice president and chief merchandising officer for
OfficeMax. "The Schoolio von Hoolio product line brings contemporary style,
innovative features and durable quality to school products, a product
category where customers could typically find some but not all of those
qualities in a single product line."
For students, the Schoolio von Hoolio product line includes notebooks,
composition books, pencil sharpeners, dry erase boards, lunch kits, book
covers, compasses, protractors, pushpins and clips, binders and rulers.
Products feature graphics and designs ranging from skull and crossbone to
floral patterns, providing a broad range of customer appeal.
Teachers get the benefit of trend style -- and personalization --
through OfficeMax ImPress(TM), where they can create custom supplies such
as planners, posters and handouts using templates, style elements or even
favorite photos from home or from the classroom.
In addition to the Schoolio von Hoolio line of back-to-school products,
OfficeMax recently brought a new level of style and innovation to writing
instruments and accessories with its TUL(R) line of products. OfficeMax has
also partnered with Sharper Image(R) and Broyhill(R) to address the need
for stylish, quality furniture for home and small business office
environments.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-
business office products solutions and retail office products. The
OfficeMax mission is simple. We help our customers do their best work. The
company provides office supplies and paper, in-store print and document
services through OfficeMax ImPressTM, technology products and solutions,
and furniture to consumers and to large, medium and small businesses.
OfficeMax customers are served by approximately 35,000 associates through
direct sales, catalogs, e-commerce and more than 900 stores. To find the
nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit
http://www.officemax.com.
OfficeMax Media Contacts OfficeMax Investor Contact
Bill Bonner Jennifer Rook John Jennings
630 864 6066 630 864 6057 630 864 6820
SOURCE OfficeMax
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Related links:
http://www.officemax.com/
CONTACT:
Media, Bill Bonner, +1-630-864-6066, or
Jennifer Rook, +1-630-864-6057, or Investors, John Jennings,
+1-630-864-6820, all of OfficeMax
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