Coremetrics Receives Highest Rating for Advanced Features Among Web
Analytics Vendors
SAN MATEO, Calif., July 16 /PRNewswire/ -- Coremetrics, the leading
provider of digital marketing optimization solutions, today announced that
it has been recognized as a leader by the JupiterResearch "Web Analytics
Buyer's Guide" Constellation report, published on July 14th. In
JupiterResearch's evaluation, Coremetrics emerged as a definitive industry
leader for large enterprises using analytics and also attained
industry-leader status for small-to-midsize businesses (SMBs). In addition,
Coremetrics received the highest rating for advanced Web analytics
features, such as marketing attribution and advanced segmentation analysis.
"While other market leaders have made dramatic changes to their
business since the last JupiterResearch report, Coremetrics has continued
doing what they do best: providing great analytics services and support to
an increasingly sophisticated customer base," said Eric T. Peterson, former
JupiterResearch analyst and CEO of the strategic analytics consulting group
Web Analytics Demystified. "More importantly, Coremetrics has been able to
leverage their expertise to both maintain their leadership position
servicing the large Enterprise and move effectively into the SMB market
despite the presence of some exceptional competition."
"Coremetrics continues to earn its place among the Web analytics
industry leaders with the Spring 2008 release. Updated on the premise that
flexibility is key to successful analysis, enhancements included custom
reporting templates, advanced segmentation analysis and data exploration
through the Explore tool," lead author John Lovett notes in the report.
JupiterResearch also declares, "In addition to its new data
visualization tool, Coremetrics added Coremetrics Connect to provide data
integration capability and enhanced Intelligent Offer, which fortifies its
already-robust merchandising capabilities. Coremetrics has numerous clients
in travel, financial services and publishing verticals, but maintains a
stronghold in the retail category. It delivers an intuitive interface with
contextual help and a virtual analyst to guide practitioners with
insightful recommendations. Clients were most pleased with the usability of
the application, segmentation, as well as ability to create custom reports
and use all functionality within the tool."
"Coremetrics solutions continue to pay daily dividends in improved
market performance for our customers," said Joe Davis, president and CEO of
Coremetrics. "We feel our recognition as a leader in the JupiterResearch
Constellation Report reflects our commitment to deliver strategic value to
our customers."
Coremetrics was also recognized as a leader, for the fourth consecutive
year, in the Forrester Wave report, 2007.
Coremetrics' Web analytics solutions are unique in the industry. The
solutions combine the convenience of report templates built around best
practices for specific roles in specific industries, as well as the power
of a robust ad hoc reporting tool. Moreover, Coremetrics solutions are
powered by LIVE (Lifetime Individual Visitor Experience) Profiles, the
industry's only complete record of all visitor activity over time. This
allows marketers to improve the performance of all their marketing
activities, from email and paid search campaigns to Web site usability, by
empowering them to target audiences with relevant messages based on prior
behavior. Coremetrics is an innovator amongst SaaS providers in providing
hands-on business support in conjunction with an on-demand solution that
embeds industry-specific best practices, helping clients interpret and make
best use of their data.
The Jupiter Constellation is a vendor evaluation framework meant to
help business executives make decisions about technology. Each vendor was
evaluated using a weighted scorecard. Jupiter analysts based their
evaluation on briefings with the vendors, inquiry and other contact with
customers, consideration of deployments, executive surveys and other
feedback from the field. The Constellation report is available online at
http://www.jupiterresearch.com.
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization
solutions. Its solutions generate high return on online marketing
investment and continue to pay daily dividends in improved marketing
performance. Over 1,000 online business sites, transacting over $15 billion
this year, are now using Coremetrics' Software as a Service (SaaS) solution
to optimize online marketing efforts. Coremetrics' solutions encompass
advanced online analytics and precision marketing applications, including
search engine bid management, email marketing and cross sell applications
to acquire customers more cost effectively, increase conversion rates, and
increase lifetime customer value. The company is privately held with
funding from 3i, Accel Partners, FTVentures and Highland Capital Partners,
is headquartered in San Mateo, California and competes with Omniture and
Webtrends. To learn more about Coremetrics, visit
http://www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception.
To learn more, visit http://www.coremetrics.com/privacy.
SOURCE Coremetrics
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Related links:
http://www.coremetrics.com
http://www.jupiterresearch.com
CONTACT:
Kristin Mitchell of LEWIS PR,
+1-415-992-4400, coremetricspr@lewispr.com, for Coremetrics
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