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Harley-Davidson Announces Second Quarter Results

              Worldwide Retail Motorcycle Sales Up 10 Percent

    MILWAUKEE, July 17 /PRNewswire-FirstCall/ -- Harley-Davidson, Inc.
(NYSE: HDI) today announced record revenue and earnings per share for its
second quarter ended June 25, 2006. Revenue for the quarter was $1.38
billion compared to $1.33 billion in the year-ago quarter, a 3.3 percent
increase. Net income for the quarter was $243.4 million compared to $237.4
million, an increase of 2.5 percent over the second quarter of 2005. Second
quarter diluted earnings per share (EPS) were $0.91, an 8.3 percent
increase compared to last year's $0.84.
    Harley-Davidson's worldwide dealer network sold more than 125,000
motorcycles during the second quarter, an increase of 10.0 percent over the
prior year. U.S. retail motorcycle sales for the second quarter grew by 8.1
percent and international sales increased by 17.3 percent. "I am very
pleased with our retail performance during the quarter," said Jim Ziemer,
President and Chief Executive Officer, Harley-Davidson, Inc. "And looking
back over the past 12 months, worldwide retail sales of our motorcycles
have grown 8.6 percent. This momentum demonstrates the continued strong
appeal of our products and the Harley-Davidson experience," he said.
    "I am equally pleased with our prospects for the future, given the
exciting new products and services we are bringing to market. Last week we
introduced our 2007 models to nearly 5,000 dealership employees and owners
during our Summer Dealer Meeting in San Diego. The highlight of the meeting
was the dramatic unveiling of an all new, state-of-the-art engine, the Twin
Cam 96(TM). This outstanding new engine, mated with our recently-introduced
six-speed transmission, is featured in the 2007 Dyna(TM), Softail(R), and
Touring models," said Ziemer.
    "Looking ahead to the remainder of 2006, the Company's wholesale
shipment target for the calendar year remains between 348,000 and 352,000
Harley-Davidson(R) motorcycles," said Ziemer. "Our motorcycle shipment plan
for the third quarter is 97,000 motorcycles. This includes approximately
12,500 Harley-Davidson motorcycles that were produced in the second quarter
to prepare for the new model introduction."
    "The Company believes that worldwide retail sales of Harley-Davidson
motorcycles will support a wholesale unit growth rate in the range of 5 to
9 percent annually and an annual EPS growth rate of 11 to 17 percent," said
Ziemer.
    Motorcycles and Related Products Segment - Second Quarter Results
    Revenue from Harley-Davidson motorcycles was $1.03 billion, an increase
of $21.7 million, or 2.2 percent over the same period last year. Shipments
of Harley-Davidson motorcycles totaled 79,796 units, an increase of 2,668
units, or 3.5 percent over last year's second quarter.
    Revenue from Parts and Accessories (P&A), which consists of Genuine
Motor Parts and Genuine Motor Accessories, totaled $251.7 million, an
increase of $13.9 million, or 5.9 percent over the year-ago quarter.
Revenue from General Merchandise, which consists of MotorClothes(TM)
apparel and collectibles, totaled $67.1 million, an increase of $3.7
million, or 5.8 percent.
    For the long term, the Company expects the growth rate for P&A revenue
to be slightly higher than Harley-Davidson's motorcycle shipment growth
rate, and the General Merchandise growth rate is expected to be lower than
the motorcycle shipment growth rate.
    Gross margin for the second quarter of 2006 was 37.5 percent of
revenue, equal to the margin for the same period in 2005. Operating margin
decreased to 23.6 percent in the second quarter of 2006 from 24.0 percent
in the second quarter of 2005.
    Motorcycle Retail Sales Data
    Worldwide retail sales of Harley-Davidson motorcycles increased 10.0
percent for the second quarter of 2006 compared to the same period in 2005.
In the U.S., retail sales of Harley-Davidson motorcycles increased 8.1
percent for the quarter. The heavyweight motorcycle market in the U.S.
increased 9.9 percent for the same period.
    Retail sales of Harley-Davidson motorcycles grew 17.3 percent in
international markets during the second quarter of 2006 compared to the
second quarter of 2005. Second quarter retail sales increased 15.8 percent
in Japan; Europe was up 15.6 percent; Canada was up 13.4 percent and all
other international markets combined were up 33.5 percent.
    Data is listed in the accompanying tables.
    Financial Services Segment
    Harley-Davidson Financial Services (HDFS) reported second quarter
operating income of $56.3 million, an increase of $5.2 million, or 10.3
percent compared to the year-ago quarter. This increase was primarily due
to higher net interest income and insurance revenues. For the long term,
the Company expects the HDFS operating income growth rate to be slightly
higher than the growth rate of Harley-Davidson motorcycle shipments.
    Income Tax Rate
    The Company's second quarter effective income tax rate was 36.0 percent
compared to 35.5 percent in the same quarter last year. This increase was
due to the expiration of the federal research and development tax credit as
of December 31, 2005. The Company expects its full year effective tax rate
in 2006 to be 35.5 percent, assuming the retroactive reinstatement of this
tax credit.
    Harley-Davidson, Inc. - Six Month Results
    For the first six months of 2006, revenue totaled $2.66 billion, a 3.6
percent increase over the year-ago period. Earnings per share were $1.77,
an increase of 9.3 percent compared to the same period last year.
    Through the first six months of this year, shipments of Harley-Davidson
motorcycles were 159,302 units, a 3.5 percent increase compared to last
year's 153,844 units. Harley-Davidson motorcycle revenue was $2.04 billion,
up 2.6 percent compared to last year's $1.99 billion. P&A revenue totaled
$434.7 million, a 4.8 percent increase over last year's $414.7 million.
General Merchandise revenue totaled $135.6 million, a 10.4 percent increase
compared to $122.9 million during the same period in 2005.
    HDFS operating income was $107.9 million, a 3.2 percent increase over
last year's $104.6 million.
    Cash Flow
    Cash and marketable securities totaled $1.00 billion as of June 25,
2006, a decrease of $41.7 million during the first half of 2006. Cash flow
from operations was $828.8 million and capital expenditures were $89.1
million during the first half of 2006.
    Stock Repurchase
    The Company repurchased 7.8 million shares of its common stock at a
cost of $392.5 million during the second quarter of 2006. For the first six
months, the Company has repurchased 9.9 million shares of its common stock
at a cost of $499.5 million. These shares were repurchased under an
authorization from the Company's Board of Directors to buy back 20 million
shares. A total of approximately 10 million shares remain under this
authorization.
    Company Background
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company
and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise. Buell Motorcycle Company produces sport
motorcycles. Harley-Davidson Financial Services provides wholesale and
retail financing and insurance programs to Harley-Davidson dealers and
their retail customers.
    Forward-Looking Statements
    The Company intends that certain matters discussed in this release are
"forward-looking statements" intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform Act of
1995. These forward-looking statements can generally be identified as such
because the context of the statement will include words such as the Company
"believes," "anticipates," "expects," "plans," or "estimates" or words of
similar meaning. Similarly, statements that describe future plans,
objectives, outlooks, targets, guidance or goals are also forward-looking
statements. Such forward-looking statements are subject to certain risks
and uncertainties that could cause actual results to differ materially from
those anticipated as of the date of this release. Certain of such risks and
uncertainties are described below. Shareholders, potential investors, and
other readers are urged to consider these factors in evaluating the
forward- looking statements and cautioned not to place undue reliance on
such forward- looking statements. The forward-looking statements included
in this release are only made as of the date of this release, and the
Company disclaims any obligation to publicly update such forward-looking
statements to reflect subsequent events or circumstances.
    The Company's ability to meet the targets and expectations noted
depends upon, among other factors, the Company's ability to (i) continue to
realize production efficiencies at its production facilities and manage
operating costs including materials, labor and overhead, (ii) manage
production capacity and production changes, (iii) manage supply chain
issues, (iv) provide products, services and experiences that are successful
in the marketplace, (v) develop and implement sales and marketing plans
that retain existing retail customers and attract new retail customers in
an increasingly competitive marketplace, (vi) sell all of its motorcycles
and related products and services to its independent dealers and
distributors, (vii) continue to develop the capacity of its distributor and
dealer network, (viii) manage changes and prepare for requirements in
legislative and regulatory environments for its products, services and
operations, (ix) adjust to fluctuations in foreign currency exchange rates,
interest rates and commodity prices, (x) adjust to worldwide economic and
political conditions, including changes in fuel prices, (xi) manage the
credit quality and recovery rates of HDFS's loan portfolio, (xii) retain
and attract talented employees and (xiii) detect any defects in our
motorcycles to minimize delays in new model launches, recall campaigns,
increased warranty costs or litigation. In addition, the Company could
experience delays or disruptions in its operations as a result of work
stoppages, strikes, natural causes, terrorism or other factors. Other
factors are described in risk factors that the Company has disclosed in
documents previously filed with the Securities and Exchange Commission.
    The Company's ability to sell all of its motorcycles and related
products and services also depends on the ability of the Company's
independent dealer network to sell them to retail customers. The Company
depends on the capability of its independent dealers and distributors to
develop and implement effective retail sales plans to create demand for the
motorcycles and related products and services they purchase from the
Company.
    In addition, the Company's independent dealers and distributors may
experience difficulties in selling Harley-Davidson motorcycles and related
products and services as a result of weather, economic conditions or other
factors.



                            Harley-Davidson, Inc.
                 Condensed Consolidated Statements of Income
                                 (Unaudited)
                   (In thousands, except per share amounts)

                                  Three months ended       Six months ended
                                 June 25,    June 26,    June 25,    June 26,
                                   2006        2005        2006        2005

    Net revenue                $1,377,047  $1,333,264  $2,662,137  $2,568,728
    Gross profit                  516,326     500,434   1,009,540     964,717
    Operating expenses            191,358     181,084     372,260     346,510
      Operating income from
       motorcycles & related
       products                   324,968     319,350     637,280     618,207

    Financial services income      98,567      85,302     194,468     174,114
    Financial services expense     42,310      34,281      86,580      69,534
    Operating income from
     financial services            56,257      51,021     107,888     104,580

    Corporate expenses              6,751       7,012      11,508      14,286
    Total operating income        374,474     363,359     733,660     708,501
    Investment income and other,
     net                            5,885       4,689      13,202      11,818
    Income before provision for
     income taxes                 380,359     368,048     746,862     720,319
    Provision for income taxes    136,929     130,657     268,869     255,713
    Net income                   $243,430    $237,391    $477,993    $464,606

    Earnings per common share:
      Basic                         $0.91       $0.85       $1.77       $1.62
      Diluted                       $0.91       $0.84       $1.77       $1.62

    Weighted-average common
     shares:
      Basic                       267,487     280,577     270,133     286,685
      Diluted                     268,130     281,181     270,783     287,493

    Cash dividends per common
     share                          $0.21       $0.16       $0.39      $0.285



                            Harley-Davidson, Inc.
                    Condensed Consolidated Balance Sheets
                                (In thousands)

                                           (Unaudited)             (Unaudited)
                                             June 25,  December 31,  June 26,
                                               2006        2005        2005

    ASSETS
    Current Assets:
        Cash and cash equivalents            $391,967    $140,975    $319,720
        Marketable securities                 612,508     905,197     416,202
        Accounts receivable, net              150,526     122,087     138,413
        Finance receivables held for sale     233,167     299,373     212,836
        Finance receivables held for
         investment, net                    1,101,587   1,342,393   1,021,490
        Inventories                           292,757     221,418     225,778
        Other current assets                  114,613     113,794     102,578
    Total current assets                    2,897,125   3,145,237   2,437,017

    Finance receivables held for investment,
     net                                      678,938     600,831     564,526
    Other long-term assets                  1,467,266   1,509,141   1,264,515
                                           $5,043,329  $5,255,209  $4,266,058

    LIABILITIES AND SHAREHOLDERS' EQUITY
    Current liabilities:
        Accounts payable & accrued expenses  $739,510    $668,139    $628,695
        Current portion of finance debt        34,605     204,973       7,994
    Total current liabilities                 774,115     873,112     636,689

    Finance debt                            1,000,000   1,000,000     800,000
    Postretirement healthcare benefits         67,801      60,975      54,652
    Other long-term liabilities               233,580     237,517     140,433

    Total shareholders' equity              2,967,833   3,083,605   2,634,284
                                           $5,043,329  $5,255,209  $4,266,058



                            Harley-Davidson, Inc.
               Condensed Consolidated Statements of Cash Flows
                                 (Unaudited)
                                (In thousands)

                                                     Six months ended
                                                 June 25,           June 26,
                                                   2006               2005

    Net cash provided by operating activities    $828,783           $785,350

    Cash flows from investing activities:
      Capital expenditures                        (89,124)           (75,430)
      Finance receivables held for investment,
       net                                        (54,485)           (77,074)
      Collection of retained securitization
       interests                                   26,227             53,751
      Net change in marketable securities         293,623            920,539
      Other, net                                    1,719             (9,934)
    Net cash provided by investing activities     177,960            811,852

    Cash flows from financing activities:
      Net decrease in finance-credit facilities
       and commercial paper                      (161,437)          (485,085)
      Dividends paid                             (104,494)           (80,486)
      Purchase of common stock for treasury      (499,543)        (1,014,645)
      Excess tax benefits from share-based
       payments                                     1,547              6,171
      Issuance of common stock under employee
       stock option plans                           8,176             21,404
    Net cash used by financing activities        (755,751)        (1,552,641)

    Net increase in cash and cash equivalents     250,992             44,561

    Cash and cash equivalents:
      At beginning of period                      140,975            275,159
      At end of period                           $391,967           $319,720



                          Net Revenue and Motorcycle
                                Shipment Data
                                 (unaudited)

                                 Three Months Ended       Six Months Ended
                                June 25,    June 26,    June 25,    June 26,
                                  2006        2005        2006        2005
    NET REVENUE (in thousands)
    Harley-Davidson(R)
     motorcycles               $1,027,800  $1,006,105  $2,036,342  $1,985,056
    Buell(R) motorcycles           29,347      25,925      53,403      45,974
    Parts & Accessories           251,703     237,754     434,652     414,658
    General Merchandise            67,071      63,406     135,622     122,869
    Other                           1,126          74       2,118         171
                               $1,377,047  $1,333,264  $2,662,137  $2,568,728


    HARLEY-DAVIDSON UNITS
    Motorcycle shipments:
      United States                58,052      58,997     118,322     119,875
      Export                       21,744      18,131      40,980      33,969
    Total                          79,796      77,128     159,302     153,844


    Motorcycle product mix:
      Touring                      27,336      26,519      54,873      51,590
      Custom                       36,714      35,371      72,508      69,657
      Sportster(R)                 15,746      15,238      31,921      32,597
    Total                          79,796      77,128     159,302     153,844

    BUELL UNITS
    Motorcycle shipments:
      Buell                         3,539       3,067       6,576       5,536



                 Retail Sales of Harley-Davidson Motorcycles
                             Year to Date (June)

                                                   2006         2005

    United States                                154,041      143,683
    Europe*                                       20,635       18,353
    Japan                                          6,217        5,358
    Canada                                         8,646        7,975
    All other markets                              7,406        5,530

    Total Retail Sales of Harley-Davidson
     Motorcycles                                 196,945      180,899

    Data Source (subject to update)
    Data source for all 2005 and 2006 retail sales figures shown above is
sales warranty and registration information provided by Harley-Davidson
dealers and compiled by the Company. The Company must rely on information
that its dealers supply concerning retail sales, and this information is
subject to revision.
    * Data for Europe include Austria, Belgium, Denmark, Finland, France,
Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, and the United Kingdom
    Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson
Motorcycle Sales data.
                      Heavyweight (651+ cc) Market Data
                         Data Through Month Indicated

                                                   2006         2005

    United States (June)                         321,839      295,702
    Europe* (May)                                195,528      183,439

    Data Source
    United States: Motorcycle Industry Council
    Europe: Giral S.A.
    * Data for Europe include Austria, Belgium, Denmark, Finland, France,
Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, and the United Kingdom


SOURCE Harley-Davidson, Inc.




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    CONTACT:
    Financial Contact: Mark Van Genderen,
    +1-414-343-8002, or Media Contact: Bob Klein, +1-414-343-4433,
    both for Harley-Davidson, Inc.