Gather.com Interface Made to Appeal to Grown-Ups
BOSTON, July 17 /PRNewswire/ -- Gather.com(TM), the place to find and
share the best user-created content online, today announced the launch of
its newly designed website specifically enhanced to enable conversation
between users. Unlike most social networking sites today that are built on
one-way postings by unconnected participants, Gather.com is designed to
facilitate interactive conversation. Members can converse with one another
around a shared passion or topic, with people they know and people they
have never met. The breadth, diversity and timeliness of the shared
perspectives create an environment that reflects a great dinner party, but
can occur with anyone, at any time from any place. Gather.com acts as a
platform where the voice of the membership is heard.
"To date, the internet has been a great resource for people to consume
content," explains Tom Gerace, Gather.com Founder and CEO (tom.gather.com).
"Today, people crave a more dynamic environment online -- one that mirrors
their real-world social interactions and enables discussions, debate,
laughter and advice around a shared topic of interest. Gather.com's new
site design brings that desired experience to life."
The new Gather.com was designed with the needs of the fast-growing
membership in mind. For input, Gather.com spoke to its most active members
directly through an online forum, surveyed more than one thousand members,
interviewed "non-Gatherers" within its demographic profile and tested
various versions to ensure requirements were met. In the new release
Gather.com focuses on:
Simplicity: The new site features a clean look and feel, making it easier
for first time visitors and repeat visitors alike to experience the
Gather.com community. The goal is to encourage members to participate in
the conversations that occur around the Gather site.
Personalized Account Management: Each member will be able to visit
my.gather.com when logged in to see what's happening in the many parts of
their Gather experience. This allows members to keep abreast of the
people and the content they care about most.
Consistent Site-wide Navigation: Changes to Gather.com's navigation helps
users find the content they want more easily. The addition of a menu-bar
and sub-menus, as well as enhancements through tags puts Gather's diverse
set of features a click or two away.
Partner-led branding: Gather Groups(TM) now allows group owners to create
their own brand identity and group personality. This means that each
group can develop its own look and feel. Additionally, members will be
able to navigate within the group space, seeing members, articles, and
images all within the group's branded space.
"I remember when email changed the way I kept in touch with people in
my world," stated Donald Houston, Gather.com member (kozzak.gather.com).
"The new features on Gather.com have brought my communication to a whole
new level. Even more exciting is that the Gather.com community expands my
world by connecting me with new people who are interested in the same
things I am interested in."
For more information on Gather go to http://www.gather.com.
About Gather.com
Gather.com (http://www.gather.com) is the place to find and share the best
user- created content online. Gather.com members are rewarded for their
participation with Gather Points(TM), or even cash for top contributors.
Gather.com is led by an all-star team of industry veterans with extensive
experience in building highly successful, Internet-based companies and
creating relevant content. The Gather.com site was named the winner of the
Media/Portal category in the Massachusetts Innovation & Technology Exchange
(MITX), 2005 annual awards -- the largest awards competition in the country
that recognizes achievements in the development and implementation of
interactive technologies. Gather.com is a privately held, privately funded
company headquartered in Boston, Massachusetts. For more information, visit
http://www.gather.com or call (617) 720-4000, x1032.
Gather, Gather.com, and Gather Points are trademarks of Gather Inc.
SOURCE Gather.com
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Related links:
http://kel.gather.com
http://www.gather.com
CONTACT:
Kel Kelly, of Kel & Partners, +1-781-690-3213
(cell), kel@kelandpartners.com
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