- Second year in a row company has ranked first -
ATLANTA, July 17 /PRNewswire/ -- BellSouth Corporation (NYSE: BLS) has
finished first among telecommunications companies as part of the 2006 NAACP
(National Association for the Advancement of Colored People) 2006 Economic
Reciprocity Initiative. This is the second year in a row the corporation
has received the highest score of all the companies surveyed across five
industries.
BellSouth Chief Diversity Officer Valencia Adams was there when the
results were announced during today's NAACP Convention in Washington, D.C.
"It was our goal to better our 2005 score, and I'm pleased that our efforts
made a difference and that the NAACP is also acknowledging our progress,"
she said.
This year BellSouth received a score of 3.54 (grade B+) which is an
improvement over its 2005 top-finishing score of 3.33 (grade B-).
The NAACP uses the scores to measure the efforts of major corporations
in the areas of hiring, promotion, procurement, philanthropy, and marketing
in hopes of creating a more enlightened consumer base. The organization
grades companies in five general areas relating to their diversity
practices in: employment, advertising and marketing spending, service
deployment, vendor relations, and charitable giving. The five industries
measured are lodging, telecommunications, financial services, general
merchandising, and automotive.
This is the ninth year BellSouth technology has enabled millions of
people around the world to view a live Webcast of the NAACP convention. Go
to http://www.naacpwebcast.com/ for video broadcasts and rebroadcasts of
daily activities.
About the NAACP
The National Association for the Advancement of Colored People was
formed in 1909 and its mission is to ensure the political, educational,
social, and economic equality of rights of all persons and to eliminate
racial hatred and racial discrimination.
About BellSouth Corporation
BellSouth Corporation is a Fortune 500 communications company
headquartered in Atlanta, Georgia. BellSouth has joint control and 40
percent ownership of Cingular Wireless, the nation's largest wireless voice
and data provider with 55.8 million customers.
Backed by award-winning customer service, BellSouth offers the most
comprehensive and innovative package of voice and data services available
in the market. Through BellSouth Answers(R), residential and small business
customers can bundle their local and long distance service with dial-up and
high-speed DSL Internet access, satellite television and Cingular(R)
Wireless service. For businesses, BellSouth provides secure, reliable local
and long distance voice and data networking solutions. BellSouth also
offers print and online directory advertising through The Real Yellow
Pages(R) and YELLOWPAGES.COM(TM) from BellSouth.
BellSouth believes that diversity and fostering an inclusive
environment are critical in maintaining a competitive advantage in today's
global marketplace. More information about BellSouth can be found at
http://www.bellsouth.com/.
SOURCE BellSouth Corporation
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Related links:
http://www.bellsouth.com
http://www.naacpwebcast.com
http://www.prnewswire.com/comp/095650.html /
CONTACT:
Angela Brooks of BellSouth Corporation,
+1-404-249-2365, or angela.brooks@bellsouth.com
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