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Harley-Davidson Announces 2008 Second Quarter Results

    MILWAUKEE, July 17 /PRNewswire-FirstCall/ -- Harley-Davidson, Inc.
(NYSE: HOG) today announced its results for the second quarter ended June
29, 2008. Revenue for the quarter was $1.57 billion compared to $1.62
billion in the year ago quarter, a 2.9 percent decrease. Net income was
$222.8 million compared to $290.5 million in the year ago quarter, a
decrease of 23.3 percent. Second quarter diluted earnings per share (EPS)
were $0.95, a 16.7 percent decrease compared to last year's $1.14.

    "During the second quarter we shipped 80,326 Harley-Davidson(R)
motorcycles to our dealers and distributors around the world. While this
result exceeds our guidance range of 76,000 to 80,000 units for the
quarter, it is a decrease of 15.6 percent from the year-ago period. This
decrease reflects the impact of the shipment reduction we announced April
17th in response to ongoing weakness in the U.S. economy," said Jim Ziemer,
Chief Executive Officer of Harley-Davidson, Inc.

    "We expect U.S. economic conditions and ongoing consumer concerns to
continue to create challenges at least through the end of the year," said
Ziemer. "We believe the actions we took to reduce shipments to our U.S.
dealers and our related workforce reduction position us appropriately for
the current economic environment. I am confident about our future as we
continue to manage and reinvest in the business for the long-term."

    "Last week, we announced our planned acquisition of the MV Agusta Group
and celebrated the grand opening of the Harley-Davidson Museum. Next
Tuesday, we introduce our exciting new 2009 motorcycles. A month from
today, we kick off our 105th Anniversary Celebration with the launch of the
first of 105 motorcycle rides to Milwaukee from around the U.S. These are
just some of the ways we are positioning the Company for the future,
strengthening bonds with current customers and reaching out to new
customers," Ziemer said.

    The Company expects to ship between 74,000 and 78,000 Harley-Davidson
motorcycles during the third quarter of 2008. For the full year of 2008,
Harley-Davidson still plans to ship between 303,500 and 307,500 units. The
Company continues to expect full-year EPS of $3.00 to $3.18, a decrease of
15 to 20 percent compared to 2007.

    Motorcycles and Related Products Segment - Second Quarter Results

    Revenue from Harley-Davidson motorcycles was $1.19 billion, a decrease
of $67.0 million or 5.3 percent versus the same period last year. Shipments
of Harley-Davidson motorcycles totaled 80,326 units, a decrease of 14,791
units or 15.6 percent compared to last year's second quarter.

    Revenue from Parts and Accessories (P&A), which consists of Genuine
Motor Parts and Genuine Motor Accessories, totaled $265.7 million, an
increase of $2.3 million or 0.9 percent over the year-ago quarter. Revenue
from General Merchandise, which consists of MotorClothes(R) apparel and
collectibles, totaled $76.8 million, an increase of $4.1 million or 5.6
percent over the year-ago quarter.

    Gross margin for the second quarter of 2008 was 35.7 percent of revenue
compared to 37.4 percent for the second quarter last year. Second quarter
operating margin decreased to 20.1 percent from 23.9 percent in the second
quarter of 2007. The Company's gross and operating margins were adversely
impacted this quarter by the shipment volume reduction.

    Motorcycle Retail Sales Data

    During the second quarter, worldwide retail sales of Harley-Davidson
motorcycles decreased 3.6 percent compared to the prior year second
quarter. In the U.S., retail sales of Harley-Davidson motorcycles decreased
8.7 percent for the quarter. The heavyweight motorcycle market in the U.S.
increased 0.8 percent for the same period.

    Retail sales of Harley-Davidson motorcycles grew 11.2 percent in
international markets during the second quarter of 2008 compared to the
second quarter of 2007. Second quarter retail sales increased 8.7 percent
in Canada; the Europe Region was up 9.0 percent; the Asia Pacific Region
was up 7.3 percent; and the Latin America Region was up 67.1 percent.

    Data is listed in the accompanying tables.

    Financial Services Segment

    Harley-Davidson Financial Services (HDFS) reported second quarter
operating income of $37.1 million, a decrease of $28.1 million or 43.0
percent compared to the year-ago quarter. The decrease is primarily due to
a $19.5 million reduction in securitization gain and a $6.3 million
write-down of retained securitization interests. Last year's second quarter
benefited from a $950 million securitization transaction compared to no
securitization transaction during the second quarter of 2008.

    Income Tax Rate

    The Company's second quarter effective income tax rate was 36.0 percent
compared to 35.5 percent in the same quarter last year. This increase was
due to the expiration of the federal research and development tax credit as
of December 31, 2007. Assuming the retroactive reinstatement of this tax
credit, the Company expects its full year effective tax rate in 2008 will
be 35.5 percent.

    Harley-Davidson, Inc. - Six Month Results

    For the first six months of 2008, revenue totaled $2.88 billion, a 2.9
percent increase over the year-ago period. Earnings per share were $1.74, a
decrease of 7.9 percent compared to the same period last year.

    Through the first six months of this year, shipments of Harley-Davidson
motorcycles were 152,194 units, a 6.6 percent decrease compared to last
year's 162,878 units. Harley-Davidson motorcycle revenue was $2.20 billion,
up 2.7 percent compared to last year's $2.15 billion. P&A revenue totaled
$447.6 million, a 0.9 percent decrease from last year's $451.6 million.
General Merchandise revenue totaled $160.8 million, an 8.0 percent increase
compared to $148.8 million during the same period in 2007.

    HDFS operating income was $72.1 million, a 42.0 percent decrease from
last year's $124.1 million.

    Cash Flow

    Cash and marketable securities totaled $803.9 million as of June 29,
2008. Cash used by operations was $39.0 million during the first six months
of 2008 compared to $1.06 billion of cash provided during the first half of
2007. This decrease in cash flows from operations was a result of net
proceeds from securitization being $1.27 billion less than the same period
in 2007. During the first half of 2008, HDFS funded a greater percentage of
its business with proceeds from commercial paper and medium term notes than
in the same period last year. Capital expenditures were $99.6 million
during the first six months of 2008. For the full year of 2008, capital
expenditures are expected to be between $235 million and $250 million.

    Stock Repurchase

    The Company repurchased 1.3 million shares of its common stock at a
cost of $50.0 million during the second quarter of 2008. On June 29, 2008,
the Company had 235.3 million shares of common stock outstanding.

    As of June 29, 2008, there were 19.3 million shares remaining on a
board- approved share repurchase authorization. An additional
board-approved share repurchase authorization is in place to offset option
exercises.

    Bank Credit Facilities

    On July 16, 2008, Harley-Davidson, Inc. and Harley-Davidson Financial
Services entered into new bank credit facilities totaling $1.9 billion
which replace existing bank credit facilities of $1.7 billion. The new
facilities are comprised of a $950 million, 364-day facility and a $950
million, 3-year facility.

    Company Background

    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company (HDMC), Buell Motorcycle
Company (Buell) and Harley-Davidson Financial Services (HDFS).
Harley-Davidson Motor Company produces heavyweight motorcycles and offers a
line of motorcycle parts, accessories, general merchandise and related
services. HDMC manufactures five families of motorcycles: Touring, Dyna(R),
Softail(R), Sportster(R) and VRSC(TM). Buell produces premium sport
performance motorcycles and offers a line of motorcycle parts, accessories,
and apparel. HDFS provides wholesale and retail financing and insurance
programs primarily to Harley-Davidson and Buell dealers and customers.

    Forward-Looking Statements

    The Company intends that certain matters discussed in this release are
"forward-looking statements" intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform Act of
1995. These forward-looking statements can generally be identified as such
because the context of the statement will include words such as the Company
"believes," "anticipates," "expects," "plans," or "estimates" or words of
similar meaning. Similarly, statements that describe future plans,
objectives, outlooks, targets, guidance or goals are also forward-looking
statements. Such forward-looking statements are subject to certain risks
and uncertainties that could cause actual results to differ materially from
those anticipated as of the date of this release. Certain of such risks and
uncertainties are described below. Shareholders, potential investors, and
other readers are urged to consider these factors in evaluating the
forward-looking statements and cautioned not to place undue reliance on
such forward-looking statements. The forward-looking statements included in
this release are only made as of the date of this release, and the Company
disclaims any obligation to publicly update such forward-looking statements
to reflect subsequent events or circumstances.

    The Company's ability to meet the targets and expectations noted
depends upon, among other factors, the Company's ability to (i) continue to
realize production efficiencies at its production facilities and manage
operating costs including materials, labor and overhead, (ii) manage
production capacity and production changes, (iii) manage supply chain
issues, (iv) provide products, services and experiences that are successful
in the marketplace, (v) develop and implement sales and marketing plans
that retain existing retail customers and attract new retail customers in
an increasingly competitive marketplace, (vi) sell all of its motorcycles
and related products and services to its independent dealers, (vii)
continue to develop the capabilities of its distributor and dealer network,
(viii) manage changes and prepare for requirements in legislative and
regulatory environments for its products, services and operations, (ix)
adjust to fluctuations in foreign currency exchange rates, interest rates
and commodity prices, (x) manage access to reliable sources of capital and
adjust to fluctuations in the cost of capital, (xi) adjust to regional and
worldwide demographic trends and economic and political conditions,
including healthcare inflation, pension reform and tax changes, (xii)
anticipate consumer confidence in the economy, (xiii) manage the credit
quality, the loan servicing and collection activities, and the recovery
rates of HDFS' loan portfolio, (xiv) retain and attract talented employees,
(xv) detect any issues with our motorcycles or manufacturing processes to
avoid delays in new model launches, recall campaigns, increased warranty
costs or litigation and (xvi) implement and manage enterprise-wide
information technology solutions and secure data contained in those
systems. Assuming the agreement to purchase MV Agusta Group is consummated
in a timely manner, Harley-Davidson may have challenges successfully
integrating and profitably operating it.

    In addition, the Company could experience delays or disruptions in its
operations as a result of work stoppages, strikes, natural causes,
terrorism or other factors. Other factors are described in risk factors
that the Company has disclosed in documents previously filed with the
Securities and Exchange Commission.

    The Company's ability to sell its motorcycles and related products and
services and to meet its financial expectations also depends on the ability
of the Company's independent dealers to sell its motorcycles and related
products and services to retail customers. The Company depends on the
capability and financial capacity of its independent dealers and
distributors to develop and implement effective retail sales plans to
create demand for the motorcycles and related products and services they
purchase from the Company.


In addition, the Company's independent dealers and distributors may experience difficulties in selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions or other factors. TABLES FOLLOW Harley-Davidson, Inc. Condensed Consolidated Statements of Income (In thousands, except per share amounts) (Unaudited) Three months ended Six months ended June 29, July 1, June 29, July 1, 2008 2007 2008 2007 Net revenue $1,572,569 $1,620,218 $2,878,882 $2,799,093 Gross profit 561,924 605,167 1,038,061 1,028,213 Operating expenses 245,841 218,641 460,374 406,444 Operating income from motorcycles & related products 316,083 386,526 577,687 621,769 Financial services income 106,840 112,330 200,129 221,493 Financial services expense 69,693 47,121 128,075 97,347 Operating income from financial services 37,147 65,209 72,054 124,146 Corporate expenses 7,367 6,532 12,825 11,471 Income from operations 345,863 445,203 636,916 734,444 Investment income, net 2,240 5,164 4,282 14,079 Income before provision for income taxes 348,103 450,367 641,198 748,523 Provision for income taxes 125,316 159,877 230,830 265,723 Net income $222,787 $290,490 $410,368 $482,800 Earnings per common share: Basic $0.95 $1.15 $1.74 $1.89 Diluted $0.95 $1.14 $1.74 $1.89 Weighted-average common shares: Basic 235,067 253,155 236,067 255,240 Diluted 235,314 254,017 236,277 256,087 Cash dividends per common share $0.33 $0.25 $0.63 $0.46 Harley-Davidson, Inc. Condensed Consolidated Balance Sheets (In thousands) (Unaudited) (Unaudited) June 29, December 31, July 1, 2008 2007 2007 ASSETS Current Assets: Cash and cash equivalents $803,400 $402,854 $416,084 Marketable securities 524 2,475 307,347 Accounts receivable, net 290,139 181,217 163,369 Finance receivables held for sale 1,617,817 781,280 381,927 Finance receivables held for investment, net 1,246,325 1,575,283 1,318,025 Inventories 341,396 349,697 344,969 Other current assets 206,624 174,508 122,342 Total current assets 4,506,225 3,467,314 3,054,063 Finance receivables held for investment, net 934,534 845,044 817,027 Other long-term assets 1,342,994 1,344,248 1,250,504 $6,783,753 $5,656,606 $5,121,594 LIABILITIES AND SHAREHOLDERS' EQUITY Current liabilities: Accounts payable & accrued liabilities $841,263 $785,124 $872,283 Current portion of finance debt 927,934 1,119,955 204,817 Total current liabilities 1,769,197 1,905,079 1,077,100 Finance debt 2,050,000 980,000 975,000 Postretirement healthcare benefits 205,848 192,531 205,767 Other long-term liabilities 225,871 203,505 205,883 Total shareholders' equity 2,532,837 2,375,491 2,657,844 $6,783,753 $5,656,606 $5,121,594 Note: On January 1, 2008 the Company recorded a reduction to shareholders' equity of $18.1 million ($11.2 million, net of tax) to adopt provisions of Statement of Financial Accounting Standard No. 158, "Employers' Accounting for Defined Benefit Pension and Other Postretirement Plans, an amendment of FASB Statements No. 87, 88, 106 and 132( R )" that require sponsors of defined benefit pension and postretirement plans to measure the funded status of those plans as of the date of the year-end statement of financial position. Harley-Davidson, Inc. Condensed Consolidated Statements of Cash Flows (In thousands) (Unaudited) Six months ended June 29, July 1, 2008 2007 Net cash (used by) provided by operating activities ($39,016) $1,062,455 Cash flows from investing activities: Capital expenditures (99,597) (86,016) Finance receivables held for investment, net (73,365) (70,128) Collection of retained securitization interests 18,607 43,241 Net change in marketable securities 2,019 352,477 Other, net 1,193 3,582 Net cash (used by) provided by investing activities (151,143) 243,156 Cash flows from financing activities: Proceeds from issuance of medium term notes 993,550 - Net decrease in finance-credit facilities and commercial paper (116,621) (535,990) Dividends (148,591) (116,650) Purchase of common stock for treasury (150,134) (491,103) Excess tax benefits from share- based payments 252 2,932 Issuance of common stock under employee stock option plans 736 20,621 Net cash provided by (used by) financing activities 579,192 (1,120,190) Effect of exchange rate changes on cash and cash equivalents 11,513 (7,734) Net increase in cash and cash equivalents 400,546 177,687 Cash and cash equivalents: At beginning of period 402,854 238,397 At end of period $803,400 $416,084 Net Revenue and Motorcycle Shipment Data (Unaudited) Three months ended Six months ended June 29, July 1, June 29, July 1, 2008 2007 2008 2007 NET REVENUE (in thousands) Harley-Davidson( R ) motorcycles $1,187,146 $1,254,163 $2,204,364 $2,145,681 Buell( R ) motorcycles 41,518 28,613 63,593 50,268 Parts & Accessories 265,665 263,373 447,607 451,608 General Merchandise 76,790 72,714 160,796 148,826 Other 1,450 1,355 2,522 2,710 $1,572,569 $1,620,218 $2,878,882 $2,799,093 HARLEY-DAVIDSON UNITS Motorcycle shipments: United States 51,449 67,951 99,275 116,691 International 28,877 27,166 52,919 46,187 Total 80,326 95,117 152,194 162,878 Motorcycle product mix: Touring 25,248 34,671 51,683 56,473 Custom 41,922 39,320 70,994 70,088 Sportster( R ) 13,156 21,126 29,517 36,317 Total 80,326 95,117 152,194 162,878 BUELL UNITS Motorcycle shipments: Buell 4,072 3,179 6,464 5,737 Retail Sales of Harley-Davidson Motorcycles Year to Date June 2008 2007 North America Region United States 130,437 145,282 Canada 10,870 9,578 Total North America Region 141,307 154,860 Europe Region (Includes Middle East and Africa) Europe* 25,803 24,293 Other 2,477 1,755 Total Europe Region 28,280 26,048 Asia Pacific Region Japan 6,805 6,220 Other 5,412 4,660 Total Asia Pacific Region 12,217 10,880 Latin America Region 4,258 2,648 Total Worldwide Retail Sales 186,062 194,436 Data Source (subject to update) Data source for all 2007 and 2008 retail sales figures shown above is sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning retail sales, and this information is subject to revision. Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson Motorcycle Sales data. * Data for Europe include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Heavyweight Market Data Data Through Month Indicated 2008 2007 United States(1) (June) 294,141 307,755 Europe(2) (May) 212,627 205,041 1 - United States industry data includes 651+cc models, derived from submission of motorcycle retail sales by each major manufacturer to an independent third party. 2 - Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 651+cc models, derived from information provided by Giral S.A., an independent agency.
SOURCE Harley-Davidson, Inc.




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    CONTACT:
    Financial Contact, Amy Giuffre,
    +1-414-343-8002, or Media Contact, Bob Klein, +1-414-343-4433,
    both of Harley-Davidson, Inc.