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Hello Direct Reports Record Sales and Net Income for Second Quarter

            Quarterly Net Revenue Up 17 Percent over Previous Year
           Quarterly Net Income Up 29.8 Percent over Previous Year

    SAN JOSE, Calif., July 18 /PRNewswire/ -- Hello Direct, Inc.
(Nasdaq: HELO), the leading developer and business-to-business direct marketer
of desktop telephony products, today reported that the second quarter ended
June 30, 2000 marked the Company's fourteenth consecutive quarter of
significant year-on-year increases in both sales and net income.
    Net sales for the quarter were $22.6 million, an increase of 17 percent
over net sales of $19.3 million in the second quarter of 1999.  Net income was
$1.08 million or $0.20 per share (on 5,505,000 diluted shares outstanding), an
increase of 29.8 percent over net income of $828,000 or $0.16 per share (on
5,291,000 diluted shares outstanding), for the same quarter a year ago.
    The Company also reported quarterly operating income of $1.4 million, a
19.5 percent increase over operating income of $1.2 million in the second
quarter of last year.  The Company's gross margin for the quarter was 53.4
percent, compared with 54.7 percent in the same period in 1999.
    "We are pleased to have achieved record sales and income for the quarter,"
said Alec Glover, Hello Direct's president and CEO, "especially since the
second quarter of the year has typically been our most challenging for
seasonality reasons.  I am also pleased with how successfully we further
evolved and strengthened our outbound telemarketing and Internet channels, and
our product and service assortment."
    "Internet sales for the second quarter continued to be profitable, were up
93 percent over the same period in 1999, and represented just over 16 percent
of second quarter 2000 sales, up from just under 10 percent for the same
period a year ago.  At the same time, revenue from outbound telemarketing to
corporate accounts in the quarter grew by 48 percent over the same period in
the previous year, accounting for 54 percent of total sales, versus 43 percent
in the second quarter of 1999," said Glover.
    Glover also cited several significant developments in the Company's
creation of proprietary products and technology during the quarter. "In this
past quarter, we introduced significantly enhanced versions of our best
selling Ultralight(R) EX and Solo(R) II headsets, and began marketing
InternetConnect's DSL networking services to our customers.   We also entered
into a partnership with Addvalue Technologies to accelerate the development of
Bluetooth technology-based wireless headsets, a segment wherein Hello Direct
has been the acknowledged market leader for nearly a decade."
    Hello Direct reported that cash and cash equivalents as of June 30, 2000,
were $295,000, compared to $7.3 million as of December 31, 1999.  Working
capital as of June 30, 2000, was $18.7 million, compared with $18.1 million at
the close of the previous year.  The change in cash and cash equivalents
resulted from essentially equal investments in two areas -- capital spending
on computer hardware and software to further enhance customer service and
efficiency, and  pre-payments for merchandise that enabled the Company to take
advantage of extremely favorable pricing and cooperative marketing support
from a major vendor.
    "This kind of responsible investment in productive assets and inventory is
consistent with our commitment to our successful profit-focused growth
strategy.  We are very confident that continued execution of that strategy
will lead to additional record-setting sales and profit achievement through
the rest of this year and beyond," said Glover.

    About Hello Direct, Inc.
    Hello Direct, Inc. (Nasdaq: HELO) is the leading developer and business-
to-business direct marketer of desktop telephony and equipment interface
solutions, including headsets, teleconferencing, wireless, and related desktop
products.  Through a combination of distinctive catalogs, outbound
telemarketing and Internet sales channels, the Company offers a broad
selection of commercial grade solutions to its customers' evolving
communications needs.  For more information on Hello Direct, Inc., please
visit http://www.hellodirect.com , the leading online source of telecommunications
information, products and services.

    Safe Harbor Statement
    This release contains forward-looking statements.  These forward-looking
statements involve risks and uncertainties that could cause actual results to
differ, and such differences could be material.  Such risks and uncertainties
include, but are not limited to, the following: the uncertainty of the
Company's future operating results, the fact that the market for
telecommunication products is generally characterized by rapidly changing
technology, the Company's need and ability to successfully develop new
products, the Company's dependence on and market acceptance of its headset
products, the Company's dependence on sole or limited source suppliers and
foreign manufacturing, the highly competitive market for telecommunications
products, risks associated with managing a growing business, and the Company's
dependence on key personnel.  There can be no assurance that the Company will
be successful in addressing such risks and uncertainties.  Investors are
strongly encouraged to review the section entitled "Factors affecting
operating results and market price of stock" in the Company's annual report on
Form 10-K for the year ended December 31, 1999, and quarterly reports on Form
10-Q on file with the Securities and Exchange Commission for a discussion of
risks and uncertainties that could affect operating results and the market
price of the Company's stock.

                      HELLO DIRECT, INC. AND SUBSIDIARY
               Condensed Consolidated Statements of Operations
                        For the Three and Six Months Ended
                              June 30, 2000 and 1999

                               Three Months Ended         Six Months Ended
                                    June 30,                  June 30,
                              2000          1999         2000          1999

    Net sales          $22,561,000   $19,282,000  $46,239,000   $38,732,000
    Cost of goods sold  10,519,000     8,734,000   21,457,000    17,667,000
     Gross profit       12,042,000    10,548,000   24,782,000    21,065,000

    Selling, general
     and administrative
     expenses            9,738,000     8,696,000   19,779,000    17,345,000
    Product development
     expenses              876,000       657,000    1,738,000     1,264,000
      Operating income   1,428,000     1,195,000    3,265,000     2,456,000

    Other income - net     365,000       186,000      610,000       410,000

    Income before income
     taxes               1,793,000     1,381,000    3,875,000     2,866,000

    Income taxes           718,000       553,000    1,550,000     1,147,000

      Net income        $1,075,000      $828,000   $2,325,000    $1,719,000

    Basic per share amounts:
     Net income              $0.20         $0.16        $0.44         $0.33
     Weighted average
      shares outstanding 5,285,000     5,105,000    5,263,000     5,132,000

    Diluted per share amounts:
     Net income              $0.20         $0.16        $0.42         $0.32
     Weighted average shares
      outstanding        5,505,000     5,291,000    5,525,000     5,323,000

                      HELLO DIRECT, INC. AND SUBSIDIARY
                    Condensed Consolidated Balance Sheets

                                                    June 30,   December 31,
                                                        2000           1999
                                      ASSETS
     Current assets:
       Cash and cash equivalents                    $295,000     $7,292,000
       Trade accounts receivable, less allowance
        for returns and doubtful accounts.        10,240,000      9,186,000
       Inventories                                 9,526,000      7,753,000
       Deferred tax assets                           970,000        874,000
       Other current assets                        5,791,000      1,904,000
         Total current assets                     26,822,000     27,009,000

    Notes receivable                               3,739,000      3,912,000
    Property and equipment, net                   12,841,000     10,055,000
    Goodwill, net                                  1,400,000      1,600,000
       Total assets                              $44,802,000    $42,576,000


                       LIABILITIES AND STOCKHOLDERS' EQUITY
    Current liabilities:
     Short-term bank borrowing                    $3,005,000             $-
     Accounts payable                              3,480,000      6,340,000
     Accrued expenses                              1,607,000      2,553,000
       Total current liabilities                   8,092,000      8,893,000
    Non-current liabilities                          676,000        472,000
       Total liabilities                           8,768,000      9,365,000

    Stockholders' equity:
     Common stock                                      5,000          5,000
     Additional paid-in capital                   30,166,000     29,668,000
     Notes receivable from stock sales              (742,000)      (742,000)
     Retained earnings                             7,928,000      5,603,000
     Less treasury stock, at cost                 (1,323,000)    (1,323,000)
      Total stockholders' equity                  36,034,000     33,211,000
      Total liabilities and stockholders'
       equity                                    $44,802,000    $42,576,000


SOURCE Hello Direct, Inc.




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CONTACT:
Kip Witter, Chief Financial Officer of Hello
Direct, 408-363-6158; General info., Chris West, Analysts, James
Hoyne, or Financial Media, Chris Cook, all of Financial Relations
Board, 415-986-1591