World's Most Popular Mobile Redefined Expectations for Consumers Everywhere
With Introduction of Ultra-Sleek, Super-Chic and 'Wickedly Cool' Design
LIBERTYVILLE, Ill., July 18 /PRNewswire-FirstCall/ -- Motorola (NYSE:
MOT) announced a major milestone today with the shipment of the 50
millionth Motorola RAZR V3 handset. By introducing the Motorola RAZR, the
company once again raised the design benchmark for the industry and
unleashed consumer frenzy for the ultra-sleek "must have" mobile handset.
To celebrate the 50-millionth-unit milestone, Motorola and U.S.
Cellular are hosting a series of exciting events at the U.S. Cellular store
located at 30 North LaSalle Street in downtown Chicago. Consumers who visit
the store can get a chance to win a variety of prizes, including a free
Motorola RAZR. Every 50 seconds this morning between 8:00 a.m. and 10:00
a.m. Central Time, the U.S. Cellular store at 30 North LaSalle Street will
give away a Motorola RAZR.
Noted by industry experts as a game-changing feat of design and
engineering, the Motorola RAZR measures just 13.9mm thin. The mobile
handset's radical and revolutionary design transformed consumers'
expectations for how a mobile handset should look and feel.
"The RAZR is Motorola's design philosophy made real: technology,
design, and exceptional communication in one," said Ron Garriques,
president, Mobile Devices, Motorola. "The development was a journey we took
to find and express the soul of our company. This milestone proves
Motorola's philosophy of engaging consumers and keeping them wanting more."
History in the Making
The Motorola RAZR launched on the global stage in Hong Kong. The game-
changing handset made its U.S. debut with Cingular Wireless and created a
sensation among consumers. Since its introduction in the fourth quarter of
2004, Motorola posted an industry-leading performance in handset sales up
42 percent versus fourth-quarter 2003 shipments. And in its second quarter
2005 sales, the Motorola RAZR V3 had sold more than five million units
globally, a record that was topped in the third quarter of 2005 with sales
of over 12 million units globally. By achieving the 50-million-unit
milestone today, the Motorola RAZR has claimed its place as a global
cultural design icon.
Celebrity and Fashion Status Symbol
As the "must-have" in mobile communication, the Motorola RAZR has
appeared in the hands of celebrities and on the pages of every fashion
magazine since its launch in November of 2004. Riding on the success of the
RAZR in Silver, Motorola introduced the special-edition RAZR in Black at
the 77th Annual Academy Awards in early 2005.
In September 2005, the iconic mobile was created in hot pink -- being
seen in the hands of Hollywood's "it" girls, including tennis pro Maria
Sharapova. In November 2005, consumers were able to purchase the Motorola
RAZR Magenta at T-Mobile. By February 2006, two other varieties of pink
were offered at Cingular Wireless and Verizon Wireless stores across the
U.S.
Recently, the Motorola RAZR has continued its course as a
fashion-forward mobile device via the new MOTORAZR V3i DOLCE & GABBANA
edition. Motorola has teamed with high-end fashion designers, Domenico
Dolce and Stefano Gabbana to dress-up the MOTORAZR V3i DOLCE & GABBANA with
a spectacular gold and silver finish and engraved it with the signature
Dolce & Gabbana logo.
Award Winning
Awards presented to Motorola in honor of the ground-breaking RAZR V3
include:
-- 2004 Editor's Choice Award - "Fashion Phone" Category
-- CES 2005 Best of Innovations Award - Wireless Communications Category
-- 2005 GSM Association Award - Highly Commended Mobile Handset
-- Andrew Seybold's Outlook for Mobility Innovation Award
-- 2005 IDEA Winner
-- 2005 Wireless Week Excellence Award - Special Recognition Honor
-- SID 2005 Display of the Year Award - Silver Award
-- PC World's 2005 World Class Award - Mobile Phone Category
-- Laptop's 2005 Mobile Innovation Award
-- 2005 Chicago Innovation Award
-- IPO 2006 Inventor of the Year Award
Phone of Firsts
A major accomplishment in design and engineering, the Motorola RAZR V3
leads the industry in space-saving technology. With multiple patents, a
combination of metals and new advances such as an internal antenna and a
chemically-etched keypad, the Motorola RAZR is now a household name. Its
revolutionary design continues to influence and inspire Motorola's
comprehensive portfolio of mobile handsets, as is evident in the Motorola
SLVR(TM) candy-bar line-up and the new and ultra-revolutionary Motorola
Q(TM) device, which is transforming the QWERTY experience.
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of Seamless
Mobility, the people of Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information, and
entertainment that you want and need. We do this by designing and
delivering "must have" products, "must do" experiences and powerful
networks -- along with a full complement of support services. A Fortune 100
company with global presence and impact, Motorola had sales of US $36.8
billion in 2005. For more information about our company, our people and our
innovations, please visit http://www.motorola.com .
MOTOROLA and the Stylized M Logo are registered in the US Patent &
Trademark Office. All other product or service names are the property of
their respective owners.
SOURCE Motorola, Inc.
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Related links:
http://www.motorola.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20020307/MOTLOGO
http://www.newscom.com/cgi-bin/prnh/20020415/MOTNOTAGLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Juli Burda of Motorola, Inc.,
+1-847-538-5625, Juli.Burda@motorola.com
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