BellSouth Launches New $99 Triple Choice(SM) Bundle in Atlanta, Ga.

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BellSouth Launches New $99 Triple Choice(SM) Bundle in Atlanta, Ga.
   Residential customers can now bundle local, long distance, high-speed
Internet and their choice of DIRECTV(R) service or Cingular(R) Wireless for
                       the same low price every month

    ATLANTA, July 18 /PRNewswire/ -- BellSouth (NYSE: BLS) announced today
the availability of a new, low-priced BellSouth Answers(R) bundle in
Atlanta, Georgia. This Triple Choice bundle, at $99 per month, includes
voice service, BellSouth(R) FastAccess(R) DSL Ultra and DIRECTV(R) service
or Cingular(R) Wireless service. The voice service includes long distance
and local service, including Caller ID Deluxe, Call Waiting Deluxe, Call
Return (*69), Three-Way Calling and BellSouth(R) Privacy Director(R)
Service. An advertising campaign, including TV, radio and print, will
support this new BellSouth Answers bundle.
    "This new bundle is a permanent addition to BellSouth's residential
portfolio as we are committed to providing customers with a choice of
reliable communications and entertainment services, and overall increased
savings," said Joey Schultz, vice president, marketing - BellSouth Retail
Markets. "The Triple Choice bundle is unique in that customers can choose
to add either DIRECTV(R) service or Cingular(R) Wireless service to their
bundle, receiving three great services for one low price. Also, unlike
offerings by most cable providers, BellSouth can package wireless services
from Cingular Wireless, the largest wireless company in the United States."
    The advertising campaign will promote BellSouth's new $99 Triple Choice
bundle and propel subscriber growth for the company's popular BellSouth
Answers(R) bundles.
    For example, the TV ad, "Chain: One-two-three," opens with a shot of a
BellSouth call center employee engaged in a conversation with a customer.
As the conversation continues, the camera travels down the row of cubicles
to listen in on call center employees taking calls. Viewers will catch
snippets of dialogue from each of the conversations, each related to the
features and benefits of the new $99 bundle.
    The introduction of the new $99 Triple Choice bundle follows closely on
the heels of BellSouth's recently announced launch of its most aggressive
BellSouth Answers(R) promotion. New residential customers of BellSouth(R)
FastAccess(R) DSL, DIRECTV(R) service, BellSouth(R) Unlimited long distance
and Cingular Wireless(R) may qualify for up to $300 cash back.(1)
    Customers interested in signing up for a BellSouth Answers(R) bundle or
learning if they qualify for up to $300 cash back can call 1-866-254-9339
or visit the BellSouth Web page at http://www.bellsouth.com. A dedicated
BellSouth representative can help customers customize the right services
for their family at the best possible price.
    About BellSouth Corporation
    BellSouth Corporation is a Fortune 500 communications company
headquartered in Atlanta, Georgia. BellSouth has joint control and 40
percent ownership of Cingular Wireless, the nation's largest wireless voice
and data provider with 55.8 million customers.
    Backed by award-winning customer service, BellSouth offers the most
comprehensive and innovative package of voice and data services available
in the market. Through BellSouth Answers(R), residential and small business
customers can bundle their local and long distance service with dial-up and
high-speed DSL Internet access, satellite television and Cingular(R)
Wireless service. For businesses, BellSouth provides secure, reliable local
and long distance voice and data networking solutions. BellSouth also
offers print and online directory advertising through The Real Yellow
Pages(R) and YELLOWPAGES.COM(TM) from BellSouth.
    BellSouth believes that diversity and fostering an inclusive
environment are critical in maintaining a competitive advantage in today's
global marketplace. More information about BellSouth can be found at
http://www.bellsouth.com.
    (1) Customer must order the new service(s) by 12/31/06 and activate the
    service(s) within 90 days. Customers must be active subscribers to the
    service(s) at the time of redemption. Other conditions apply.
SOURCE BellSouth
http://www.bellsouth.com
http://www.prnewswire.com/comp/095650.html/
CONTACT:
Zealous Wiley of BellSouth Corporation,
+1-404-986-0330, or zealous.wiley@bellsouth.com