Two New Camcorder Models Offer HD Fans More Choice in Recording Media
NEW YORK, July 18 /PRNewswire/ -- Sony is making sure home movies meet
the high-def expectations of home theater fans with its new HDR-UX1 and
HDR-SR1 Handycam(R) camcorders.
These are the first consumer camcorders to record in full 1080i HD
resolution and Dolby(R) Digital 5.1 surround sound, offering a choice in
recording media. While the HDR-UX1 model records directly to
readily-available, three-inch DVD discs for effortless playback and
sharing, the HDR-SR1 camcorder's built-in 30GB hard drive facilitates mass
video storage as well as in-camcorder and PC editing.
"With more families adopting high-definition televisions and acquiring
HD content, we want to give them a variety of ways to enjoy their home
video in the same high quality," said Linda Vuolo, director of marketing
for camcorders at Sony Electronics. "Our HD camcorder line offers people
greater functionality and more choice to make high-def video creation fun
and easy."
High-Def is Not Just For Sports
Sony's new HD camcorders bring home movies fully into the home theater
fold. They feature HDMI(TM) outputs for simple, one-cord connection to an
HD television with no data conversion and subsequent degradation of picture
quality.
Dolby Digital 5.1 surround sound assures a life-like audio experience
when viewing your home movies. This experience can be further enhanced with
the sold-separately Sony ECM-HW1 Bluetooth(R) wireless microphone, which
amplifies the center channel sound of the multi-point surround system and
even lets you record them wirelessly up to 100 feet away.
The HDR-SR1 hard disk drive model is the perfect choice for that
week-long vacation in Hawaii when the convenience of long recording times
and not having to manage removable media is much appreciated. This model
records more than ten hours of high-def video in long play mode. You can
extend the recording time of the HDR-UX1 model up to an hour in long play
mode by using Sony's new +R double-layer, single-sided DVD.
Effortless HD Playback
HD content recorded on DVDs with either the HDR-UX1 or HDR-SR1 models
can be played back on Blu-ray Disc devices, such as the forthcoming Sony
BDP-S1 player and PLAYSTATION(R) 3 video game console. Standard DVD drives
on compatible PCs can also play back these DVDs with the bundled software.
Both support the new AVCHD(TM) camcorder recording format based on the
MPEG-4 AVC/H.264 codec for video compression and Dolby digital audio. This
technology makes it possible to not only achieve high-quality HD video and
audio, but also produce camcorders that are power efficient and compact.
Both models allow for quick data transfer from the camcorder to a
compatible PC for playback and editing. The hard disk drive unit also
features Sony's One Touch Disc Burn button for easy DVD creation using a
PC.
Imaging Technologies for Like No Other
These lightweight camcorders feature Sony's ClearVid CMOS Sensor(TM)
and Enhanced Imaging Processor(TM) technologies. Together, they provide
high-resolution and heightened sensitivity for virtually smear-free video
with vivid color and clarity.
Other benefits include four-megapixel digital still capture, a Dual
Record function that allows you to shoot video and simultaneously capture
2.3 megapixel stills, and a Smooth Slow Record function to shoot video in
slow motion.
Both models are also equipped with an advanced Carl Zeiss(R)
Vario-Sonnar(R) T* lens to ensure true-to-life color saturation and
minimize unwanted glare and flare from reflected light. Even while
shooting, the camcorders' extra-large, 3.5-inch SwivelScreen(TM) LCD
screens display video with high-contrast and optimal color due to Sony's
Clear Photo Plus LCD(TM) technology. Video is easy to view on screen from
any angle and in virtually any environment. The screens double as
touch-sensitive control panels, giving easy access to many of the
camcorders' settings.
The HDR-UX1 camcorder will be available in September for about $1,400,
and the HDR-SR1 will hit stores in October for about $1,500. Options will
include a full line of accessories, including lights, lenses, microphones,
InfoLithium(R) batteries, chargers and cables.
Both models will be available online at Sonystyle.com, at Sony Style(R)
retail stores (http://www.sonystyle.com/retail), and at authorized dealers
nationwide. Pre-orders will begin on July 21st at
http://www.sonystyle.com/handycam.
AVCHD Licensing and Supporting Companies
On July 13, Panasonic and Sony announced the commencement of licensing
for AVCHD, the high-definition digital video camera recorder format, as
well as an expansion of the format's specifications. The two companies have
been promoting this format extensively throughout the industry and the
following companies have expressed their support for AVCHD.
AVCHD Supporting Companies
Consumer Electronics Manufacturers:
Canon Inc.
Pioneer Corporation
Samsung Electronics Co., Ltd.
Sharp Corporation
Non-liner Editing Software Suppliers [Software Supporting AVCHD]
Adobe Systems Incorporated [Adobe Production Studio]
CyberLink Corporation [PowerDVD, PowerDirector]
InterVideo, Inc. [WinDVD]
Nero AG [Nero 7 Premium (Nero 7 Ultra Edition)]
Sonic Solutions [Easy Media Creator 9]
Sony Media Software [Vegas 7.0]
Ulead Systems, Inc. [Video Studio, DVD MovieWriter]
SOURCE Sony Electronics Inc.
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Related links:
http://sonystyle.com
CONTACT:
Yolanda Hunt-Boes of Sony Electronics Inc.,
+1-858-942-4174, yolanda.hunt-boes@am.sony.com; or Joslyn Beloff
of Burson-Marsteller, +1-212-614-4664, joslyn.beloff@bm.com, for
Sony Electronics Inc.
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